Over the past decade, new social apps have continued to enter the market, and existing backbones have continued to add new features. Innovative scenes have become a "quick-acting drug" to maintain contact and maintain activity, and every time a new game is launched, it always brings a considerable number of new users, in this context, the overall pattern has changed significantly in recent years, and the rapidly changing pan-entertainment market stands on top of the "new outlet" and faces new challenges.
Since the outbreak of the epidemic, investment in social apps has declined slightly, while across the world, the real-time interactive use time of pan-entertainment has exploded.
According to App Annie's recent release of the 2021 Q2 Chinese manufacturer social applications to the sea download breakthrough list Top 10, there are 4 video dating APPS, 2 short video APP, 1 live APP, 1 game social APP. It is not difficult to see from the industry trend that the trend of real-time pan-entertainment going to sea has become clearer.
So how do we deal with the general trend of pan-entertainment going to sea? At the "Audio and Video Social New Outlet" online summit held by Yang Sail on September 24, Wang Qi, head of social pan-entertainment products from Agora, gave the answer to the question.
01 Audio and video
New interactive scenes
Interactive podcasts
Ear economy plus interactive livestreaming
From a global perspective, the most popular audio interactive category is the interactive podcast scene.
Interactive podcasts are used for a very long time and have several key features:
First of all, in terms of interaction, all the interactions of interactive podcasts revolve around the discovery of content and consumption of content, the main scene is in the live broadcast room of the podcast, users can participate in the discussion at any time through low-latency interaction, and obtain valuable content.
Compared with traditional audio applications, such as listening to songs, or audiobooks, interactive podcasts have improved user participation, frequency of use, and community stickiness on the basis of the original "ear economy", through strong topic and interest orientation, coupled with the form of interactive live broadcasting, so there is a relatively high potential for development. Clubhouse, as a typical representative of interactive podcasts, has risen from $400 million to $1.1 billion, which shows the popularity and strong influence of interactive podcasts.
(Pictured) Interactive podcast
Entertaining conversation room
Talk socially
The anchor opens and manages the room, there are more than 4 wheat slots in the room, the anchor and the listener interact with multiple people on the wheat slot, while other non-wheat users can always watch/listen to the live broadcast, and can also apply to the anchor for continuous wheat at any time. Based on the mode of talk room, the voice social gameplay of different scenarios can attract the participation of young users of "Generation Z".
(Pictured) Entertainment chat room
Online K song
Audio and video interactive scenes
Play with music
In recent years, the payment rate of K song scenes has steadily increased, the proportion of social attributes and videos has gradually increased, and SoundNet has also paid enough attention.
On September 8th, Agora officially released the online K song room scenario solution, through the establishment of 9 scene functions, developers and enterprises can access a large number of genuine music libraries and K song components and scene functions in one stop, quickly build an online K song room, and widely apply online music, chat room, live broadcast, video dating and other rich social pan-entertainment scenarios.
(Photo) Online K-song interactive upgrade
Socialize with companionship
It's fun to be with you
During the epidemic, social needs can only be replaced by online application activities, resulting in countless scenarios to allow customers to gain offline "popularity".
Users can watch movies, listen to music, watch games together, and more. In these scenarios, the attributes of communication are infinitely reduced, and more attention is paid to the companionship feeling of low latency, which is a very imaginative newborn scene application.
(Pictured) Accompanying socializing
02 Game scene application
Known as the "overseas king", Mu Hitomi Games attaches great importance to the communication of voice between users in the game, which is one of the core reasons why they have become a national game in Southeast Asia. With the efforts of both Voicenet and Mu Hitomi Technology, the CPU occupancy rate and memory occupancy rate have been optimized to cover the Southeast Asian user group to a greater extent. At present, The Game Voice SDK package of SoundNet has achieved CPU and memory energy consumption that are more than 20% lower than those in the industry.
(图)Mobile Legends: Bang Bang
Ludo, which ranks third on the Middle East mobile app best-seller list, is owned by Yalla
, the number of users can be described as doubling every day. The game adopts a "double-wheel pressurization" approach, the core of the game is to know some strangers and become friends when playing chess and cards, but the connection between friends needs to pay, and when the "old friends game" starts, there will be more strangers pouring in, so that users can know more people, through the game social and then back to the game, and finally through the mutual drive of the game and social, prompting users to increase the viscosity of the game and each other, and retention and activity are very good.
(Pictured) LUDO
In addition, there are social game scenes most widely used werewolf killing, script killing category, overseas has been "space killing" to create a miracle of 8 times the number of users in 2 months, and this type of game generally needs voice interaction function to enhance user social satisfaction.
Audio and video chat, paid cloud concerts, live event broadcasts, etc. are all very accepted audio and video social methods for users now, and these relatively novel applications have gradually become a way for users to socialize daily, and both word of mouth and the number of users are steadily growing.
(Photo) Event remote assistance
03 Innovative application scenarios
Back in March of this year, Microsoft Mesh also allowed support for collaborative meetings across geographic teams, design conversations, assist colleagues, learn together, and social conversations. Users will initially manifest themselves through cartoon avatars, but over time, they will be able to use holographic teleportation to project the most realistic self.
During the same period, one of Google's coolest announcements of the year was its holographic video call through a system called Project Starline.
Snapchat, which has just reached the milestone of 500 million monthly active users, allows users to interact through AR around the world through the function of AR interaction across spaces, jointly operate an object, and jointly complete the needs of social attributes.
Moreover, the hottest metaverse topic at present, the low latency required by its social core is the core technology that Soundnet is best at, which is enough to support the future of exploring more possibilities in the cloud universe.
(Pictured) Metacosm
04 Solid technology supports the sea worry-free
Founded in 2014, Agora, is the global real-time interactive cloud service pioneer and leader, with us in the past seven years to witness the vigorous development of mobile live broadcasting, mobile game online industry, through continuous technological innovation, ultra-flexible product portfolio, diversified functional components, plug-ins, to provide users with the most in line with the needs of the industry scenario solutions, to achieve real-time interactive connection between people and people, people and things, things and things.
Agora's self-built software-defined live network
SD-RTN™ covers more than 200 countries and regions around the world, with ultra-low latency, high concurrency, high availability and other characteristics, especially for Southeast Asia, the Middle East, North America and domestic small and medium-sized cities to do network optimization, the global end-to-end network quality transmission rate of more than 99%, end-to-end global median latency of 76ms. In view of the weak network transmission and packet loss that often occur in real-time voice, Sound Network also has a set of anti-weak network transmission and anti-packet loss algorithms, and has adapted to more than 20,000 terminal devices, which can achieve smooth video calls under 70% packet loss and smooth voice calls under 80% packet loss.
Agora SOLO and NOVA, two major speech engines developed by Avone Network, support full-band sampling with a sample rate of 48kHz, restore the high fidelity of sound, and the audio MoS score is as high as 4.7, which can provide users with a high-definition and smooth sound quality experience. In view of the echo and background noise that may occur in the voice interaction, the 3A algorithm developed by SoundNet can intelligently adapt to various environments, completely eliminate echo, and provide super-first-class two-way performance, which can effectively eliminate all kinds of noise without damaging the voice quality.
In addition, overseas regions are very strict on information services, privacy protection and data compliance supervision, and the small and medium-sized developers who go overseas have limited personnel, financial and material resources, and only by using service providers with complete security and privacy protection certifications can they quickly and compliantly carry out business.
Voicenet complies with internationally recognized information security and privacy protection standards and industry requirements, and has been committed to adopting international best practices to build a privacy and security management system. At present, SoundNet has passed ISO/IEC 27001, ISO/IEC ISO27017, ISO/IEC 27018 system certification, and obtained SOC2 Type 1, SOC2 Type 2 service assurance report, which is a good proof of its privacy protection and security capabilities.
Many Chinese overseas enterprises and well-known local enterprises around the world, such as Yalla, the largest voice social and entertainment platform in the Middle East and North Africa, Castbox, the largest third-party podcast platform in the United States, The Meet Group, the largest social platform for marriage and love in the United States, LisPon, Japan's two-dimensional audio community LisPon, North American multiplayer mobile game Bunch, North American multiplayer competitive game Vainglory, Southeast Asia's well-known social app Kumu, etc. are all customers of Voice Network Agora.
With high-quality real-time audio and video technology, global layout and localized services, SoundNet will certainly help developers seize their own opportunities in the wave of going global.