Interview with | Agora Wang Qi: The overall trend of overseas pan-entertainment is to provide music copyright, IM package competition and cooperation to "music + social"

In the post-epidemic era, what new changes have occurred in the pan-entertainment field? Short videos, chats, etc. have been hot, what is the next new way to play? What role will real-time interactive technology play in this process?

On October 22nd and 23rd, the RTE2021 Real-time Internet Conference hosted by Agora was held in Beijing, and at the ProductChannel Forum on the 22nd, SoundNet released a series of new products such as "Fusion CDN Live Broadcast", "SoundNet Crystal Ball 3.0" and "Global News Cloud" of Huanxin, further expanding the boundaries of RTE products.

These products are closely related to pan-entertainment products, and after the meeting, Wang Qi, head of social pan-entertainment products at Agora, Waswolf Network, was interviewed by Zhixiang Network.

Wang Qi introduced that the overseas epidemic is still continuing, and when users cannot go out, the demand for online entertainment will definitely rise. Whether it's playing voice or watching live streams, they always have to consume. Therefore, one of the things that overseas enterprises need to think about is how to cater to their needs and thus improve their own value.

<h1 class="pgc-h-arrow-right" data-track="6" > optimistic about "music + social"</h1>

"Social pan-entertainment apps will not be particularly affected by the big international situation, unless they are of the scale of TikTok, which may involve issues such as algorithms." Wang Qi introduced that although India banned TikTok, in fact, on the whole, the global environment is still open, the whole trend is good, the overall overseas use, scale is actually continuing to grow, so SoundNet also continues to increase investment overseas, "We even have a special team to support Chinese companies to go to sea."

Recently, Wang Qi invested a lot of time in the study of K songs as an entertainment method, in September, Sound Network released an online K song scenario solution, Wang Qi pointed out that Sound Network plans to negotiate a global music copyright cooperation in the future. "We are in contact with Warner, Sony, Universal, apple, and in the future, we will provide music copyright content to our customers in some parts of the world overseas." In this way, when our social customers want to use music content, the threshold will be much lowered. ”

In Wang Qi's view, the future of online "music + social", such as the integration of K songs and social network is a very good direction, in addition to audio, sound network will also provide video, recording playback, scoring and other interactive modes.

"In the future, we will also have to find overseas copyright holders, such as local singers in Arabic and Indian, and K songs are the direction of our future efforts." Because there are still e-commerce and live broadcasts, we will also consider going to local anchors in the future, which is equivalent to lowering the threshold for customers to go to sea. Wang Qi introduced.

<h1 class="pgc-h-arrow-right" data-track="31" > provide music copyright, IM packages</h1>

"In fact, we don't have to cut into the field of copyright, there is still a difference. Maybe the outside world looks like SoundNet is going to do a copyright business, but this is not the case. Wang Qi told Zhixiang Network.

He further pointed out that the reason why SoundNet began to contact music copyright is only one purpose, that is, to enrich the RTE ecology. "It's about helping customers interact in real time more easily, how can we help customers?" I go to find these resources to the customer, and even in the middle of this, as long as I can cover the cost, I don't make him money, in fact, in order to let the customer better use this thing.

Wang Qi, for example, opened a restaurant, before did not know how to produce drinks, customers will be thirsty when eating, I will bring this drink to you by the way. "So, this is not the point where we want to make money at the core, like I'm a restaurant, not to cut into the Coke market, but to provide customers with Coke, in order to make customers more comfortable when they eat, it's a concept like this."

According to Wang Qi, at present, a domestic blind date App has even experimented with the gameplay of K songs on its platform, and Sound Network is also following up on related cooperation.

In addition, at the beginning of this year, SoundNet acquired Huanxin, and launched the IM product "Global News Cloud" at this conference, from a macro point of view, what are the new changes in the layout of SoundNet in the IM field?

In response to a question from a researcher at Zhixiang.com, Wang Qi said that IM can be understood as a basic component of RTE (RealTime Engagement). SoundNet originally started as RTC (Real Time Communication), which is the interaction between audio and video. However, whether it is playing with the room, or live broadcasting, video blind date, it will involve the function of sending text messages.

"Why did Soundnet acquire Huanxin? Or just now the truth, that is, I opened this restaurant, I have this dish, there is that dish, most customers will need these two dishes, we will do another dish chef also recruited, so it is very convenient for customers to get a good experience. Wang Qi pointed out that SoundNet provides a complete set of capabilities, so that customers do not need to do two times of registration, authentication and payment, and then do two times of access to different interfaces, greatly reducing the threshold.

<h1 class="pgc-h-arrow-right" data-track="33" > both competition and cooperation</h1>

Since SoundNet not only provides technology, but also introduces copyright cooperation, and also helps customers dock some anchor resources, copyrights, and sound networks that are ready for everything, why not make a self-app? Wang Qi introduced that SoundNet was initially positioned as a ToB company, or ToD, To developer, which is to better serve developers. At present, the business is mainly focused on the ToB field.

However, in the industry's view, NetEase and Tencent themselves started as C-end products and are better at IM-related technologies, while SoundNet is known for audio and video interaction technology, and the two sides also have a lot of cooperation in the industry. SoundNet now lays out the IM field, what do you think of this competition and cooperation between you? ”

In response to a question from Zhixiang.com, Wang Qi pointed out, "This question is just very suitable for me. Because I used to be (in charge) of Tencent's audio and video business. So what do you think about this competition and cooperation? Tencent has a very large business group, the game is in the IEG, assuming it has a piece of the game is very much in need of voice function, and this may be CSCG cloud service provider, these two large departments of the department wall is quite high. ”

Wang Qi further introduced, that is, their employees are not so easy to contact each other, it is a company of more than 50,000 people. "You think, in a company of 50,000 people, who can know whom? Therefore, when we go to contact its game department, they will actually compare their own internal Harmony Network services, if the Sound Network service is good, use SoundNet, because their internal settlement is not for free, but also need costs. ”

Therefore, Wang Qi further explained that it is actually equivalent to an internal customer and an external customer, equivalent to an internal supplier and an external supplier, and tencent, NetEase and other large companies will generally be enlightened, they adopt a "horse racing" culture, itself is "horse racing", not to mention the internal products to compete with external products, he will not order can only use their own cloud services, can only use their own how to progress?

"So, competition and cooperation exist at the same time, and they can be thought of as the internal entrepreneurship of large companies, which is actually a small company." Wang Qi pointed out.