Text / Eight Truths
Producer / Node Finance
Node Financial News, on January 28, China's food and beverage industry leader Jinmalang announced the completion of a financing of 600 million yuan, invested by Jiahua Capital, a well-known PE institution focusing on large consumption and modern service industries.
According to public information, Imabari is one of the few industry leaders in China that spans the two major tracks of food and beverage, and has well-known brands such as Imabari series, Ō imano series, and Daddy's kitchen "One Dish and One Side". Up to now, the company's revenue scale exceeds 20 billion yuan.
Since its establishment in 1994, Imabari is committed to becoming the company that understands consumers best and is the best at making products. From a barrel and a half a bag, cool white open, to the "ramen fan" zero fried healthy noodle series, the company is keenly aware of consumption trends, the differentiated needs of different groups of people, with the power of innovation launched a number of best-selling products, and reshaped the industry pattern, once known as China's version of "Nestlé" and "Kraft".
In recent years, following the trend of digital economic change and facing the rise of the Z generation consumer army, "old domestic goods" Jinmalang has accelerated its transformation into a FMCG digital technology company from research and development, production to channels.
Relying on the intelligent marketing management platform, the company realizes the organic unity of personnel, vehicles, terminals and regions and the refined management of channels ("four-in-one" project); With the help of terminal "one thing and one code", open up the integrated operation of BC, reconstruct the "people, goods, field" ecology, improve efficiency, through the upgrading of brand marketing and e-commerce, offline and online integration, unlock the global traffic layout.
A set of "combination fists" has not only laid the foundation for Imabari to penetrate into more lower-tier cities, communicate with consumers with high frequency, wide coverage and high penetration, and pass on brand value, but also prepare for it to seize a larger market share.
Nowadays, many enterprises have begun to imitate and learn from Jinmalang's "four-in-one" model, and digital upgrading has given traditional old brands new impetus to the growth engine.
For CAV Capital, the industry calls it "the most human fireworks" investment institution, always adhere to the concept of "supporting the private economy, helping China's consumption", long-term deep ploughing industrial investment, the cumulative management scale of the fund exceeds 25 billion yuan.
According to Node Finance, since its establishment 15 years ago, Jiahua Capital has created a national brand ecosystem covering all aspects of the lives of ordinary Chinese consumers, cutting into "80% of the needs of 80% of consumers", such as Dongpeng Beverage, Aimer Shares, Babi Food, Wenheyou, Qiaqia Food, Jiajia Soy Sauce, Laiyifen, Actually Home, Laoxiang Chicken, Small Pot Tea, Meituan Dianping, etc. are the representative works of Jiahua Capital.
This investment in Jinmalang is the actual action of CAV Capital to support Chinese consumption and support China's economy.
In fact, the two sides had been in contact for five years before formally holding hands, and the most recent year had penetrated into business-level interactions.
Talking about the reasons for the final hand-in-hand, Song Xiangqian, founding partner of Canada Capital, said: "The next 20 to 30 years will be the super era of China's consumption rise, and it will also be the era of the rise of China's super brand super companies. Optimistic about Jinmalang's strong people's livelihood altruistic infrastructure capabilities. ”
On the other hand, he believes that Immaran + Gahua Capital will be the beginning of the "chemical reaction" between the two sides. As a business partner of Immaran, Kahua Capital will continue to focus on innovation in products, technologies and models, help the company explore the path of total cost leadership under high gross margin, achieve efficiency win, and help enterprise value growth; at the same time, contribute new perspectives and new methodologies on the road of Immalang to climb the structural advantage brand with people's dividends.
Looking forward to the future, in the context of the era of consumption upgrading and common prosperity, one is a venture capital institution that positions the industry and has the traction of values, and the other is a company that creates consumption benefits for the people and raises the consumption tendency.
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