Operator Finance Network Intern Yang Lin/Wen
In recent years, smart home because of the convenient function is sought after by people, smart door locks have also become a new choice for many families, and Cadiz in the field of smart door locks can be described as a leader, it is reported that his founder has more than 30 years of lock experience, today operator finance for you to reveal the experience of Su Zhiyong, the founder of Cadiz.
There is very little background information about Su Zhiyong, and the inferred age should be a post-60s or 70s, and he will come out to start a business without going to school. His career was simple, always in the business of locks.
As early as 1986, Su Zhiyong has begun to engage in the lock industry, and has done a good job, in terms of scale, sales are at the forefront of the industry, in the Internet is not so developed 20 years ago, there has been a good reputation.
The transformation from traditional locks to smart locks is a very important decision for Su Zhiyong. With the continuous development of the Internet and the Internet of Things, although Su Zhiyong has achieved good results in the traditional lock industry, and for now, the traditional lock is still the most common in people's lives, and it is also the most used lock.
But Su Zhiyong still resolutely decided to transform, with years of experience in the industry, he believes that smart locks as the entrance to smart homes, emerging products, it has convenient and safe characteristics. In the future, it will surely replace the traditional lock and become the choice of the vast majority of consumers.
He carefully analyzed the current smart door lock market, the entrants in the market or the hardware industry, do not have the ability to do brand, or Internet companies, lack of supply chain experience and offline channel capabilities, which is giving offline channels, with its own industrial chain of Kaidis to do the opportunity to do brand.
Seizing this outlet, in 2009, Cadiz smart door lock was created. The real popularity of Cadiz was in the second half of 2016, "Kaadas" officially increased its brand strategy and investment. In March 2017, "Kaadas" officially signed Liu Tao, who had just starred in "Ode to Joy", as a product spokesperson. And advertising on CCTV, airports, high-speed rail and other channels. In 2017, it reached a revenue of 100 million yuan, which caused a sensation in the industry for a time and became a hit.
But the good times are not long, perhaps because of the advent of the information age, consumers have the ability to distinguish between true and false, Cadiz used to love to say that they are "German high-end smart locks." Its official blog metering said that Cadiz originated from "the global industrial kingdom - Germany".
A poster endorsed by Liu Tao also wrote "German Cadiz" in dou da characters, but in fact, it is Zhejiang Kaidis.
In addition, consulting the national enterprise credit information publicity system, it is impossible to find the relevant information of Cadiz's connection with any German enterprise, and the fingerprint collector, the core component of its fingerprint lock, is not from Germany.
At present, from the official website, Weibo and other platforms of Cadiz, we can no longer see the relevant publicity about The German brand.
Previously, Su Zhiyong also claimed to be very proud to engage in the lock industry, with the first priority of ensuring the personal safety of the public. However, this is only its own statement.
However, even if there is a lot of negative news, it does not affect the sales volume of Cadiz is still in a leading position in the industry. This performance has also attracted the pursuit of capital. In 2020, Cadiz announced that it has completed nearly US$100 million Series B strategic financing led by Orchid Asia Investment Group and co-invested by Tongchuang Weiye and Qianhai Mutual Xing.
After this round of financing, in addition to being stopped by the acquisition, Cadiz has not set off any waves, after all, only smart door locks, the product is relatively single, the technical layer is not strong enough, there is no intelligent ecology, and if you want to continue to create brilliance in the future, you need to continue to transform.