Tesla not only sells more, but also makes more. In the early hours of this morning, Tesla officially announced its 2021 financial report. According to the data, Tesla achieved total revenue of 53.823 billion US dollars (about 340.193 billion yuan) in fiscal 2021, an increase of 71% year-on-year, of which the total revenue in the fourth quarter of 2021 was 17.719 billion US dollars (about 111.995 billion yuan), an increase of 65% year-on-year; the net profit in fiscal 2021 was 5.519 billion US dollars (about 34.88 billion yuan), an increase of 665% year-on-year. Among them, the net profit in the fourth quarter of 2021 was US$2.321 billion (about 14.670 billion yuan), an increase of 760% year-on-year. In other words, this is tesla's second year of profitability, and it is also the most profitable year since Tesla's establishment.
Tesla's ability to achieve such excellent financial data in 2021 is largely due to the substantial growth of its delivery volume, which is inseparable from the contribution of the Chinese market. According to the financial report, tesla delivered 936,000 new cars worldwide in 2021, an increase of 87% year-on-year, of which Tesla's Shanghai gigafactory delivered 484,000 vehicles, an increase of 235% year-on-year, accounting for 51.7% of Tesla's total global deliveries, tesla's world's first single market. In addition, in the United States, Tesla has also become the fastest growing car brand, in 2021 Tesla delivered a total of 313,000 new cars in the United States, this sales scale not only surpassed Lexus, Mercedes-Benz, Audi and other luxury brands, but also only one step away from the first BMW.
Tesla relied on the Shanghai factory to deliver 484,000 new vehicles throughout the year, of which 321,000 were retailed in China, and the remaining 163,000 were mainly exported to Japan, Europe and other countries. In the Chinese market, in 2021, the Model Y retail 169853, model 3 retail 150890 vehicles, although far less than the Hongguang MINIEV, but outperform other new energy models, Tesla performance is still very strong. It is worth mentioning that the Model Y was launched on New Year's Day 2021, but the sales volume of the year exceeded that of the Model 3, on the one hand, because the Model 3 produced in Shanghai began to supply overseas markets, on the other hand, the SUV was more sought after by consumers than the sedan. From the perspective of car sales, Tesla China is second only to BYD Automobile and SAIC-GM-Wuling, and the two car companies will sell 584,000 new energy vehicles and 431,000 units respectively in 2021.
What does Tesla make money on? As we all know, Tesla adopts a direct sales model, generally speaking, the price can directly reflect the impact of the production end on the sales end, and consumers can understand the changes in the price of the model more directly and transparently. In other words, Tesla, which adopts the direct operation model, when there is a shortage of chips and the price of raw materials for components, the increase in production costs means that Tesla will brew up price increases. For Tesla, the more cars are sold, the more profitable they are, but they are not the most profitable.
In the past, when Tesla's profitability was insufficient, it basically used the sale of carbon credits to whitewash the financial report, for example, the first quarter of 2021 financial report showed that Tesla achieved revenue of $10.39 billion and net profit of $438 million, but obtained $518 million through the sale of carbon credits, if you deduct carbon credits revenue, in fact, Tesla is still losing money. Of course, as Tesla's sales increase, so does its net profit, with a net profit of $1.142 billion in the second quarter of 2021, of which carbon credit revenue was $3.54, net profit in the third quarter of 2021 was $1.618 billion, and carbon credit revenue was $279 million. In addition, due to the advent of the era of intelligence, the logic of car manufacturers selling cars has changed, and Tesla, as a technology company with a positioning of both soft and hard, not only makes money by selling cars, but more importantly, makes money by software services. Today, Tesla once again raised the price of FSD fully autonomous driving services, from $10,000 to $12,000. In retrospect, the Tesla FSD price rose from $5,000 in May 2019 to $6,000, then to $7,000 on August 16, 2019, then to $8,000 on July 1, 2020, and to $10,000 in October of the same year. It is predicted that as the FSD function continues to deepen, its price may continue to rise. In other words, the more Teslas sell, the more revenue they earn from FSDs.
Let's talk about Tesla's development plan for the next year! In terms of product planning, Tesla CEO Musk revealed on a conference call, "There will be no new models this year, and there is no promotion on the development of a $25,000 electric car (that is, the previously rumored Model Q), and it is ready to launch CYBERTRUCK, electric truck Semi and ROADSTER sports car next year." Musk said that new car deliveries are expected to grow by 50% in 2022, which can be achieved with only the Fremont and Shanghai gigafactories in the United States. According to this data, Tesla's sales target this year will be 1.5 million vehicles. However, Tesla also said that "as the supply chain becomes a major constraint, our factories have been below capacity for several consecutive quarters, and this situation may continue in 2022." ”
Previously, according to media reports, Tesla's new model Model Q will be officially launched in 2023, priced at $24990. However, from the current point of view, the news has been denied by Musk, who denied the previous rumors at the earnings conference, which said that Tesla is not advancing the development of a $25,000 electric car, and will launch a low-priced Tesla car at some point in the future, but the focus of research and development now is on when true autonomous driving can be achieved. In other words, it is only a matter of time before the low-cost Model models are launched, but it also means that there will not be much time left for other new energy manufacturers.
In addition, photos of Tesla's Cybertruck's latest production car were exposed. Judging from the pictures, the Tesla Cybertruck is more rounded in appearance than previously released and unveiled models, equipped with large wipers and external rearview mirrors. In addition, the doors feature invisible handles. Musk announced on Twitter that he had personally test-driven Cybertruck's latest prototype at the Texas Gigafactory, and the experience was great! It is understood that the Cybertruck is a new model released by Tesla at the end of October 2019, when Tesla has opened reservations in the North American market, and Tesla is expected to start delivery at the end of 2021, but until now there is no specific listing time.
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