Taibai Liquor Industry Guoyou Taibai Baoji Private Enterprise Association Tasting Friendship Meeting was successfully held

Sunshine News (reporter Zhang Wei intern Liu Yiru) on January 22, "hand in hand to create brilliant" Taibai liquor industry guoyou Taibai · Baoji private enterprise association tasting association tasting association was successfully held in Baoji. Wen Guanghui, executive deputy general manager of Taibai Liquor Sales Co., Ltd., Bai Yefeng, deputy general manager, Zhao Li, president of Baoji Private Enterprise Association, Liu Yiliang, first secretary of the party committee and executive chairman of the association, chairman of the supervisory board and executive vice president of the association, Wang Yile, chairman of Shaanxi Yile Media Co., Ltd., and Cai Fenggang, general manager of Shaanxi Qiongrun Xinghui Industrial Co., Ltd., attended the event.

Wen Guanghui, deputy general manager of Taibai Liquor Sales Co., Ltd., said in his speech that 2022 is the first year of the revival of Taibai liquor industry, Taibai liquor industry currently has 10,000 tons of old wine, unique in Shaanxi, looking at the whole country is also extremely scarce, Taibai liquor has three old wines (wine Haiwenzang, Matan Chenzang, Longmai Dongzang), Taibaijiu is an important strategic plate of Jindong Group's layout of Fengxiang liquor, under the leadership of Jindong Group, under the struggle of Taibai liquor people, the second revival of Taibaijiu is coming. Liu Yiliang, executive chairman of the Baoji Private Enterprise Association, said that Taibaijiu is a traditional historical wine, once a brand that Baoji people are proud of, shixian Li Bai waved poetry to praise Taibaijiu, "a drop of Taibaijiu, ten miles of grass and wood fragrance" is more well-known, now Taibaijiu should better excavate history and culture, give play to advantages, go farther, do stronger, better, this time Jindong Group reorganized the xiongfeng, the second entrepreneurship revival of Taibaijiu, Guoyou Taibai is the core product of the revival of Taibaijiu, the cave has been hidden for many years, mellow and long, the aftertaste is sweet, It is very attractive to the market, "We will vigorously support the revival of Taibaijiu and create a new glory of Baoji private enterprises." Cai Fenggang, general manager of Shaanxi Qiongrun Xinghui Industrial Co., Ltd., said that Taibaijiu is China's traditional old-fashioned wine, Chinese time-honored products and national geographical indication products, and has the earliest registered trademark of liquor in China. As one of the representatives of Fengxiang liquor, after the new leadership team of Taibai Liquor Industry took office, he worked hard to taste the courage and took precautions, hired nine state-level winemaking masters, made full use of the unique natural water source of Taibai Mountain, selected six grains, and after 45 rounds of debugging and passing: Wine Haiwen Zang - Ma Tan Chen Zang - Dragon Vein Cave Collection, to create chen xiang elegant, mellow and plump, all flavors coordinated, long aftertaste four Taibai fine wines, they are Taibai vintage wine 10 years, 20 years, 30 years and Guoyou 1988, Taibai liquor industry promised to the society, each bottle of Taibai vintage wine for more than ten years the basic wine content of more than 80%, after more than a year of market operation, well received by all sectors of society, just in November 2021, Guoyou Taibai wine has won the Belgian Brussels International Gold Award and china liquor industry Qingyun Award. Shaanxi Qiongrun Xinghui Industry, as a private enterprise that has just started, unswervingly chooses to carry out strategic cooperation with Taibai Liquor Industry. "In 2021, as the starting year of the listing of Guoyou Taibai new products, we are steadily advancing, actively expanding the market, and the sales performance exceeds the target set at the beginning of the year by 30%, and in 2022, we will be more determined to work with Taibai liquor industry to open up the market and achieve good results." At the tasting meeting, guests gathered together to taste Taibai Guoyou 1988 jade dew with the help of Baoji singer Wang Yile and enjoy Taibai fine wine together. This is a perfect display and tasting meeting of Taibai liquor culture, tasting too white, talking too white, appreciating the revival style of Taibaijiu, and touching the deep connotation that has been hidden behind Taibaijiu for a long time. As a famous cultural liquor with a long history, Taibaijiu's origin can be traced back to the Yangshao cultural period 6,000 years ago. Relying on the natural environment and high-quality water source of Taibai Mountain, the main peak of the Qinling Mountains in Longmai, Taibaijiu has continuously explored in the new era, and has created the production process of Fengjian compound liquor and the storage process of "Old Wine Three Treasures", ushering in a brilliant highlight moment. Taibaijiu has won the honor of "China Quality Wine, China Geographical Indication Products, China Time-honored Brand, and China Well-known Trademark". Among them, the honorary title of "China's high-quality wine" won in 1988 is referred to as "National Excellence", in 2021, it is the first year of the new journey of "secondary entrepreneurship" in taibai liquor industry, launching a new product "Taibai Guoyou", using the "Taibai Guoyou" series of products that are more than ten years old wine, inheriting the 6000-year-old Meixian wine country culture, relying on the dragon vein Qinling, taking the high-quality water source of the main peak of the Qinling Mountains, using the old Liuyu ancient method of brewing, after three rounds of storage for more than ten years In the end, it has achieved a unique old wine charm of "Chen Xiang xiuya, mellow and plump, coordinated flavors, and long aftertaste". In December 2021, "Taibai Guoyou" won the "Annual Top Ten New Famous Wine Award" of the 2nd Wine Industry Qingyun Award (2020-2021) with its excellent and excellent quality, unique design concept and product value, once again conveying to the outside world the ingenuity of The Inheritance and Innovation of Taibai Liquor Industry, as well as strong brand confidence and product confidence. In the future, relying on the omni-channel layout and the marginal exploration of Fengxiang categories, Taibai liquor industry will continue to revitalize the development of Shaanxi liquor industry as its own responsibility, interpret the enduring life value and cultural value of Taibai liquor, and contribute to the good development of the liquor industry.

Edit: Rui Yang