When the Chinese New Year arrives, major brands launch Special New Year collections based on the Chinese zodiac signs of the new year. As an important part of traditional Chinese culture, the "Zodiac" has become an important source of creative inspiration in the fashion industry.
2022 is the Year of the Tiger, and in traditional Chinese culture, the "tiger" has always been a symbol of strength and power, and it is revered. In literary works since ancient times, "fierce tiger" and "warrior" always appear in the combination of CP, and people like to use "tiger" to praise the bravery and strength of soldiers, and give birth to "tiger general", "door tiger", "swallowing like a tiger" and other imposing words. Ordinary people also always like to use words such as "living dragon and tiger", "dragon leaping tiger leap", "tiger tiger is angry" to describe a person's full spirit. Tiger-shaped toys such as tiger head pockets, tiger head shoes, and cloth tigers are also used to pin their wishes on the tiger to ward off evil spirits and protect children. Such a deep and long-standing "tiger culture" heritage has brought unlimited creative ideas to the brand's Year of the Tiger series. Looking at the special work of the Year of the Tiger handed over by various Chinese brands, it really increases knowledge.
This is a rich "tiger"
Brand: Li Ning
Li Ning created a very trendy and cute style of the "Nijin Doujin" series. The main motif of this series of fortune-making tigers is an interesting interpretation of the various cute tigers in an illustrative way, including sports-inspired small tigers with a healthy posture, small cute tigers who can sit or lie down, traditional cloth tigers under the trend interpretation, and the cute tiger holding a red torch in his hand is a tribute to the highlight moments of Mr. Li Ning's athlete career. The main motif also uses elements such as the fortune tree, cornucopia, gold yuanbao, and money bag, which are the most favorite festive expressions of Chinese during the festival, helping to enter the gold bucket on New Year's Day.
The "Nisshin Doujin" series includes clothing, shoes and trendy peripherals, and the image of Zhao Cai Hu is cleverly integrated into winter casual coats, long skirts, sweatshirts, woven shirts, shirts, T-shirts, bags, hats, scarves and other Spring Festival items in the form of embroidery or mark weaving, so that the full set of new clothes in the Year of the Tiger can highlight the characteristics of traditional Chinese culture.
Xiao Zhan, the global spokesperson for Li Ning's sports trend products, took the lead in wearing a red suit for Kaiyun, and used the Nijin Doujin gold red coat to fold a black T-shirt with a cute tiger pattern. Or use a red embroidered gold cloth tiger pattern sweater to stack a white shirt to easily figure out the richest and most popular shape of the Year of the Tiger.
This is a super cute "tiger"
Brand: ERDOS
Tigers are fierce? ERDOS tells you that tigers can also be cute and cute.
You see, although the tiger crawls all over the body, it is full of cuteness. Hopefully, in the new year, you can both enter a positive Battle state at any time and always remain innocent.
The vivid little tiger is dotted on the chest of the white sweater, instantly making the clothes "alive", hoping that in the new year you can also be as energetic as it.
Or dotted with baby tigers at the mouth of the socks, these tiger details full of "wild feeling" are the free breath of the New Year.
This is a "tiger" with a sense of history.
Brand: FLONAKED
FLONAKED's previous cross-border cooperation with Universal Pictures' "Minions" is very out of the circle, this time, in order to create a special collection of the Year of the Tiger in the spring and summer of 2022, the brand founder and designer Wendy turned his attention to our Forbidden City collection, so that Chinese classical culture can be modernly interpreted in modern fashion.
The "tiger" has long been regarded as a symbol of power and power, and perhaps because of this, there are many collections related to tigers in the Forbidden City. Wendy's selection of Qing Dynasty features of the collection "Red Yarn Embroidered Cloud Pattern Flying Tiger Flag" is the flag prop used by the Shengping Bureau, the institution in charge of court opera performance activities in the Qing Dynasty. The image of the tiger in this picture is very special, not the fierce look in the traditional impression, but the teeth and claws, the expression is cute, and of course, it is not powerful.
(The Palace Museum collection "Red Yarn Embroidered Cloud Pattern Flying Tiger Flag")
The designer has printed this cute tiger on the front of the khaki suit jacket and the back of the red sweatshirt, so that people can clearly and completely see the total look of this cute tiger.
The designers also echoed another treasure from the Palace Museum's collection, "Guangxiu Crane Deer Tongchun", with tigers, so that they appeared on the front and back of the baseball uniform at the same time - the front is a playful tiger head embroidery pattern, and the entire back is a print of the Palace Museum collection "Guangxiu Crane Deer Tongchun" with rich patterns and rich colors.
The baseball uniform version is age-reducing and full of street feeling, so that the cultural relics instantly have a modern fashion sense that can be fashionable and cute, and the contrast between dark green and black also complements the color matching of famous paintings. The designer uses the trendy way to convey the Chinese the sacred beast that has been exorcising the epidemic since ancient times, the auspicious meaning and good wishes of the tiger.
The designer also combined the Qianlong period wall carpet "Gold and Silver Thread Land "Yutang Fugui" Velvet Wall Carpet" treasured in the Forbidden City with the sweatshirt. The beaded details on the front make the tiger full of personality, and the back is more exquisite, which is a printed pattern of "Red Yarn Embroidered Cloud Pattern Flying Tiger Flag" and "Gold and Silver Thread Land "Yutang Rich" Velvet Tapestry", and the fierce (cute) tiger is infested in the colorful scenes such as magnolia, begonia, peony, Ganoderma lucidum, bamboo, etc., presenting a vivid picture of tiger and tiger vitality and yutang wealth.
The tiger-headed tassel black short suit jacket worn by Zhou Shen at the event also comes from PHOENIXED, using an embroidery process to outline the vivid facial expression of the tiger, and then matching the tassel, as if it is an intention to photograph the tiger's beard, and also makes the whole coat more agile when walking around. The short design visually optimizes the proportion of the body, weakens the age sense of the suit, and makes the traditional culture young and lively at once.
This is a noble and heroic "tiger"
Brand: ANGEL CHEN
ANGEL CHEN 2022 Chinese New Year Special continues the brand's "East and West" fashion aesthetic, combining the traditional Chinese zodiac sign of the Year of the Tiger, Chinese calligraphy, embroidery craftsmanship and modern fashion.
On the front of the sweatshirt and T-shirt, you can see the "Tiger" English characters displayed by the printing process, and around the English letters of "Tiger" are three golden tigers embroidered with velvet thread and metal thread, and the same bamboo embroidered with metal thread.
In traditional Chinese culture, bamboo is known as a symbol of high purity, and the "tiger" has been used since ancient times to praise bravery and strength because of its majestic image. This time, ANGEL CHEN let the green bamboo and the tiger meet in the same frame, which not only has the New Year meaning of "green bamboo newspaper New Year, golden tiger welcomes the good year", but also lets the wearer feel the noble and heroic sentiment that Chinese has been pursuing.
This is a "tiger" with a sense of science and technology.
Brand: ANNAKIKI
ANNAKIKI 2022 Year of the Tiger Limited Series is divided into two major styles, T-shirts and hoodies, all of which adopt the same unisex Oversize version, cosmic black and Martian red two colors, fashionable and cool, continuing the brand's long-term rebellious cool fun.
Printed with a tiger's back print on the front, the large mouth shape, firmly grasping tiger claws and curvy muscles all show the tiger's sense of strength and might. It is worth mentioning that the print is made of 3M reflective material, the lustrous silver background and gray stripes are very futuristic, and the most technological year of the tiger is none other than ANNAKIKI!
It's a colorful tiger
Brand: JORYA
On the occasion of the New Year, JORYA invited Tatsuya Kondo, a well-known Japanese illustrator, to launch the New Year's joint model in combination with the image of the Chinese genus "Tiger".
Tatsuya Kondo is very good at using color, and all kinds of bright colors are blended and blended in his paintings, blooming like a blooming flower, while at the same time revealing a sense of natural freshness.
Tatsumi Kondo's New Year of the Tiger new year co-branded model for JOYA is as colorful as his illustration style, combined with flowers, bows and other fantastic cartoon ideas, reducing the majesty of the tiger, making it cute and cute, and making the sweater more playful and age-reducing.
Stars such as Jiang Qinqin and Zeng Li personally tried it on to feel the New Year's celebration.
This is a CP "tiger"
Brand: UR
THE UR Year of the Tiger Limited Series has made cross-border cooperation with the "Kung Fu Panda" IP, allowing the kind and brave Ah Bao and the gritty and fearless Hun Jiao Tiger CP to interpret the Chinese Tiger Year Zodiac totem.
The images of Ah Bao and the Humble Tiger are printed on the knitted garments, the colors are very eye-catching, and the non-sexist styles are full of fashion. Put it on and may your Year of the Tiger have CP not alone.
Spicy Yoko, Gan Wangxing, Zhang Yuxi, Xue Kaiqi and other stars have come up to demonstrate and feel festive.
This is a "tiger" made of traditional art.
Brand: STACCATO
For the 2022 Yinhu New Year series, STACCATO and the traditional Chinese folk art - paper-cutting art that began to circulate during the Southern and Northern Dynasties period conducted a cross-border encounter in time and space, and invited Zhang Xiufang, the representative inheritor of the first batch of national intangible cultural heritage projects (Yangzhou paper-cutting), the national paper-cutting master, and Guo Meng, a new paper-cutting artist, to let the two generations of craftsmen dialogue and collide, and innovated a new "Five Tigers Garden" paper-cutting work, and five tigers with different shapes echoed and played happily in the park , the picture is festive and vibrant, very New Year atmosphere.
The image of the tiger created by the two craftsmen was applied to the special edition of the Year of the Tiger by Staccato. The intricate and gorgeous three-dimensional embroidery of the Ping'an Tiger pattern is set on the leather of the upper, making the shoes come alive at once, and the traditional and the trendy are skillfully blended to bring a new vitality.
The peaceful tiger motif is embellished on the side of Daddy's shoes, and it is ready to come out.
Or, let the fun and chic Peace Tiger dot the face of the flap bag to add a detailed beauty to the bag. And the "Five Tigers Garden Party" is very ingeniously presented on the shoulder strap, revealing a fashionable style in the retro tone.
This is a tiger with a head and a tail
Brand: Belle
Belle Tiger Year New Year Limited Series shoes, the toe has small tiger teeth, one step to take the momentum. The tail of the shoe has a small tiger embroidery pattern, which is chic and eye-catching. The most interesting thing is that the tail of the shoe is also designed with a drawstring with a tiger's tail pattern, which means to lift the promotion. I hope that everyone who wears these shoes will have a good new year's fortune from the beginning to the end.
It's a realistic "tiger"
Brand: WANACCESSORY
To say that the most realistic year of the tiger items in major brands, So sister will recommend WANACCESSORY's "tiger striped cow hair daddy shoes".
The special feature of this pair of shoes is its material - the whole is spliced with two different long-haired tiger-striped cowhides, restoring the momentum of the king of all beasts, as if you can touch the tiger's hair every time you wear it.
You can also pair the upper with a wing accessory, such as tiger wings, good luck.
The brand's most classic "face change bag" also launched the "Year of the Tiger Limited Mask", the abstract tiger pattern outlines the oriental meaning, and the exclusive customized opal gives the mask a sense of soul that pierces through everything.
Tianyuan, Li Zixuan and Zhou Yangqing all came to demonstrate the Year of the Tiger and feel the New Year's atmosphere.
It's a wild and elegant tiger.
Brand: Mengjie Group
From the high-end brand line of Mengjie Group - The "Glory Platinum" kit of the Mine2022 Thousand Yarn Brocade Series, inspired by the "King of All Beasts" tiger back pattern road, the luxurious platinum color and metal hot sheet luster are intertwined, presenting a dazzling and dazzling 6A silk gorgeous texture, the silky texture of the luxury can bring an unforgettable experience to the skin, making the home space wild and elegant, ideal and practical. It is worth mentioning that this dense and qualitative tiger pattern and vivid wild texture level are perfectly interpreted through the industry's top fabric weaving process, making the bedding like the best art in the bedroom.
The head of the abstract one-dimensional beast lies on the pillow, and the tiger and tiger are full of wind, which means that life is not happy, glory is added, and vitality is vigorous.
It's a vibrant tiger
Brand: IMIS Amelie
IMIS Amelie classic zodiac series has a history of 15 years, 2022 the Year of the Tiger is coming, IMIS Amelie opened the year small red box based on the tiger pattern in the traditional Chinese national feng shui ink painting, combined with the five poultry play action, hand-painted into a painting, the vivid image of the little tiger integrated into underwear, pajamas and other intimate clothing items, vivid and vivid, meaning auspicious and healthy. I hope that in the new year, the sisters can be full of vitality and brilliance!
It's an abstract "tiger."
Brand: Songmont
For five consecutive years, Songmont, an original Chinese handbag brand, has continued to launch the Zodiac series, which has a new interpretation of traditional culture. On the eve of the Year of the Tiger, Songmont launched "Woohoo! "Zodiac bag.
In the hearts of the Chinese people, the majestic and brave tiger is the protector of disaster avoidance and exorcism, from ancient times to the present, folk have spread the custom of making tiger head pockets, tiger head shoes, cloth tigers and other tiger form toys for children, pinning the good wishes of children. Songmont "Woohoo! The inspiration for the zodiac bag is precisely the tiger head hat that Chinese is most familiar with, but the designer has adopted an abstract shape - the top of the bag is two upturned pointed fingers to the tiger ears, this three-dimensional shape is the brand through overcoming technical difficulties to present, and then use the form of graffiti to draw a flat tiger head pattern on the front of the bag, so that the bag is both fashionable and cute, I hope that every friend can use "woohoo! "The attitude of facing the new year.
This is a "tiger" with the style of a "king"
Brand: AMAZING SONG
The king glyph pattern on the forehead is the most typical symbol of the tiger, and the word "king" adds to the tiger's sense of majesty and gives it the domineering status of "king of the forest". AMAZING SONG's "Tiger Year Tiger Pack" is extracted from the Tiger Head King glyph pattern as a design highlight, combined with the contour of the Tiger Head Hat, plus the earphone-shaped handbag design, making the bag shape very interesting.
After watching so many special items in the Year of the Tiger, I have increased so much knowledge, I don't know which one you plant the most grass? I hope that everyone's life in the Year of the Tiger can be full of vitality and vitality!