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Lu Hongli: The woman behind "Top Stream"

Author: Zhu Kai

Lu Hongli: The woman behind "Top Stream"

【"Beyond the C bit" · Changemaker of the Year] 2021 is a year of restart, and all walks of life have re-created new tracks and values. There is a group of people behind these changes, they are distributed in different fields, they take on the role of opinion leaders or professional benchmarks; they set off traffic effects for their fields and society as a whole, spread positive energy, and bring excitement and hope to tired people – they are well-deserved "changemakers of the year". New Weekly's exclusive curated feature "Beyond the C Bit", let's focus on what these C-bit innovators of the year have experienced and changed in 2021, and see how much energy and value they will burst out of "beyond the C bit".

Lu Hongli: The woman behind "Top Stream"

At 21:40 on January 4, 2022, Lu Hongli opened her mobile phone and released the first circle of friends of the year.

At present, she is in the No. 8 studio of Henan Radio and Television Station in Zhengzhou City, zhang Luo luo in the preparatory work for "Lantern Wonderful Night".

At this moment, there is heavy snow outside the window, and the indoor lights are bright.

Lu Hongli had just finished part of the work at hand, walked out of the office door, and met another group of colleagues who were preparing for the "Henan Spring Festival Gala", everyone looked at each other and smiled, hurriedly said hello, and rushed to the next work meeting.

She wrote in the circle of friends: "At this time, it is 9:40 pm, there is no surprise of night encounter, everything is normal to take it for granted - the first legal working day in 2022, and our fourth working day in 2022." ”

Lu Hongli: The woman behind "Top Stream"

Lu Hongli, who is under the lens of colleagues, often works until late at night. /Weibo @ Royal View Song

For the name of Lu Hongli, you may not be impressed, but when it comes to her works, you will certainly not feel strange -

Lu Hongli is one of the general directors of Henan Satellite TV's "China Festival" series.

In the past year, Henan Satellite TV's "Wonderful Tour" has been out of the circle many times and has become the top stream of the well-deserved satellite TV evening:

From the "Tang Palace Night Banquet" that unexpectedly became popular at the Spring Festival Gala in Henan in 2021, to the "Lantern Wonderful Night" that created a precedent and exploded the whole network; from the "Roselle Water Endowment" that was dressed underwater, to the "Dragon Gate King Kong" with both strength and beauty...

Among them, many masterpieces that make the audience shine brightly have lu Hongli participating in the figure.

Everything is just like the opening song of the 2021 Henan Spring Festival Gala - not the world wind blowing from China, but the world blowing the Chinese wind - this year, including Lu Hongli, the "Henan Radio and Television Corps", through the unremitting efforts of night and day, let this "Chinese wind" from Henan blow to the world.

Lu Hongli: The woman behind "Top Stream"

start

Better to turn the hour hand back to February 11, 2021:

Chinese New Year's Eve that day, Lu Hongli and her lover Li Zengli had just finished recording the Henan Spring Festival Gala and lantern party - the Henan Spring Festival Gala was generally broadcast on the 29th of the year, so they often had to finish their work, so they had time to start rushing to clean up at home, purchase New Year goods, and paste the Spring Festival.

By the time Lu Hongli was finally able to sit down and make dumplings, she had already missed the first few programs of the CCTV Spring Festival Gala. This scene will be repeated almost every year, because she has to participate in the production of the Henan Spring Festival Gala every year, "(CCTV) The first talk show of the Spring Festival Gala, I can't watch it all the time, I can only wait for the next day to replay it."

In any case, she had just finished her work and could finally stop and take a breath. If there are no accidents, the next trip will be the same as in previous years, first go to the parents' homes to visit the New Year, and then leave some time for yourself to rest.

Lu Hongli: The woman behind "Top Stream"

However, perhaps even Lu Hongli herself did not think that this short few days of rest time will be her longest "vacation" in the coming year.

In 2021, Lu Hongli stayed up all year round to work until 3 a.m., opened Weibo in the middle of the night to take a look, and recommended all the ads for her hair loss anxiety.

And the origin of all this can be traced back to the "Tang Palace Night Banquet" of the 2021 Henan Spring Festival Gala:

In the beginning, in the eyes of the main creative team, it was just a "not bad" regular show.

"Tang Palace Night Banquet" is adapted from the Zhengzhou Song and Dance Theater's "Tang Figurines", although it won the 12th Chinese Dance Lotus Award, and has also performed in Zhengzhou several times before, which has been recognized by the industry, but it has not caused much of a sensation outside the circle.

Lu Hongli and her colleagues initially proposed to carry it to the Henan Spring Festival Gala, mainly because they felt that the work was in line with the tone of the Spring Festival Gala, "particularly humorous and funny".

In order to make a new idea, the program team used AR, VR and other technical special effects to place 14 dancers who played Tang Dynasty girls in a virtual museum scene, and staged a wonderful "Museum Wonderful Night" for the audience.

Everyone did not expect that "Tang Palace Night Banquet" exploded.

Lu Hongli: The woman behind "Top Stream"

On the second day of the Chinese New Year, the popularity of the Spring Festival Gala in Henan began to ferment, and the popularity was unexpected: during the Spring Festival, "Tang Palace Night Banquet" received more than 2 billion plays, and it has been on the hot search for 5 times, and the discussion volume of related topics has quickly exceeded 300,000.

At the bottom of the video of the pure enjoyment version of "Tang Palace Night Banquet" released by the B station of the Henan Communist Youth League, a message that received nearly 70,000 likes read:

"We must have traditional culture, we must be creative, we must have science and technology, we must have the main melody, it is worthy of the origin of Chinese civilization in heaven and earth, I love Henan!"

This is the first time that the Spring Festival Gala in Henan has received such large-scale attention. In the face of the overwhelming praise of the whole network, everyone was surprised and happy on the one hand, and at the same time, they were "panicked" - they did not react for a while, and they "did it right".

When Li Xuan, the art director of Taili, was brushing Weibo, he suddenly saw such a comment: "This year's Henan Spring Festival Gala is doing well, I don't know how about the fifteenth day of the first month (Lantern Party)?" ”

Lu Hongli, the general director of the Lantern Festival, began to feel that the program prepared in advance was now "out of hand". Her happiness is fleeting, and the pressure is rushing into her heart: the audience is so enthusiastic, we can't be indifferent, what to do?

At the beginning, Lu Hongli and the team thought of many plans:

The simplest way is to keep the original Lantern Party unchanged, invite some cultural celebrities to come to the forum before the opening, and then put some screenshots of the feedback of netizens; then, they think of letting the host come back to record a paragraph, and several programs can also be extended to add some new content.

However, everyone was not satisfied with these plans and rejected them one by one. After calm analysis, Lu Hongli and the team realized that the popularity of "Tang Palace Night Banquet" mainly lies in the integration of traditional culture and scientific and technological empowerment, and the element of "Tang Palace Sister" should be taken out separately .

In the end, the leaders of the station decided that the Lantern Party, which had been recorded, would be completely overturned and redone.

Lu Hongli: The woman behind "Top Stream"

On February 22, 2021, Henan Satellite TV held a press conference on "Lantern Night".

General director Lu Hongli, artistic director Li Xuan, and chief planner Xu Na all attended the conference. While thanking netizens for their encouragement, she asked everyone to continue to pay attention, with earnest words: "There is no return, only works." ”

Like the Spring Festival Gala in Henan, the Lantern Party was also broadcast a day in advance - from the final shooting plan determined on the ninth day of the Chinese New Year to the official broadcast of "Lantern Wonderful Night" on the fourteenth day of the first month, leaving less than 5 days for Lu Hongli.

During the Spring Festival, henan's major well-known attractions are full of tourists during the day, and Lu Hongli and the team can only start to devote themselves to intense filming work after the museum is closed at night and the passers-by disperse. Everyone opened the circle of friends in the middle of the night, and the people online were their own people:

Some people at 1 a.m. on the shore of Ruyi Lake next to "Big Corn" (a landmark building in Zhengzhou), filming the opening song "Entertainment Generation" for Wang Sutaki; someone at the Henan Museum at 2:00 a.m., recording the transition clip of "Lantern Wonderful Night" for Miss Tang Palace Sister; someone came to the Qingming Shanghe Garden in Kaifeng at 4 a.m. to shoot the opera program "Shangyuan Lantern Society"...

After the program was filmed in a hurry, it was also necessary to hurry up the editing - from the special effects shooting scene in Studio 8 to the post-synthesis room of Henan Television Station, there was a section of about 5 kilometers long, and it took 15 minutes to drive.

In those days, it was snowing heavily in Henan, and Lu Hongli was already anxious to "not pick the road", and as soon as she went out, she rushed forward in the wind and fire, and when she returned to the stage to look down, half of her legs were soaked.

Lu Hongli: The woman behind "Top Stream"

By the time the dust settled, it was already the night of the broadcast.

In order to ensure that Henan Satellite TV can broadcast "Lantern Wonderful Night" on time, Lu Hongli's team first uploaded the program to the big screen, which also delayed the broadcast time of Weibo, B station, Kuaishou and other platforms - the upload of the small screen, which was delayed by nearly 20 minutes.

Seeing that the number of people in the live broadcast room was decreasing little by little, Lu Hongli was nervous like an ant on a hot pot, and cold sweat appeared in her palms: "The heat of "Tang Palace Night Banquet", in case I don't catch it here, what can I do if it is cold?" ”

Until the "Lantern Wonderful Night" was finally broadcast, the number of people in the live broadcast room rose by tens of thousands, and after the first program was broadcast, it was praised, and the hanging stone in everyone's heart fell to the ground.

In the past, the Lantern Party, which was only broadcast once on Henan Satellite TV, also created a precedent of "looping all night" this time, and the program team also specially attached a sentence of "unfinished to be continued" at the end of the film to thank the audience across the country.

Lu Hongli's mother is an "old radio and television person" who has never seen such a new program before. When "Lantern Night" was broadcast for the second time, she hurriedly called a phone: "Hongli, what are you doing, why does the program say 'unfinished to be continued', the next episode is not broadcast, and the last episode is broadcast?" ”

Lu Hongli was amused by her mother's words, and quickly explained to her the meaning of "unfinished to be continued", which means that more works will be launched in the future to live up to the expectations of the audience, and her mother is relieved.

Thanks to the "Lantern Wonderful Night" of the "Henan Radio and Television Corps", which maintained the popularity of "Tang Palace Night Banquet", Henan Satellite TV's year-long "Chinese Festival" series also officially opened.

Lu Hongli: The woman behind "Top Stream"

Inheritance

For Lu Hongli, the success of "Lantern Night" is not accidental, but the result of thick accumulation.

Lu Hongli is an authentic native of Luoyang, Henan, who grew up in this land since she was a child, and is no stranger to traditional culture and opera art, "Although I am not obsessed, I can at least understand where it is good."

In her words, this is due to the deep cultural heritage of the Central Plains, "you drive around Henan, sometimes passing by an ordinary small village, you will remember that you have seen its name in textbooks, and many famous historical events have happened here."

In fact, when "Lantern Wonderful Night" was broadcast, many viewers also said in the bullet screen area: "(Museum) This stage set, others want to copy can not copy, are Henan one by one planed out (cultural relics). ”

Lu Hongli: The woman behind "Top Stream"

On the other hand, Lu Hongli's love for traditional culture is also inseparable from the influence of her family:

Lu Hongli's father, Lu Zhenlong, is a famous Chinese opera director - in the 1970s, he resolutely gave up his hard-won Shanghai hukou and returned to his hometown henan from Shanghai Haiyan Film Studio to participate in the preparation of Henan film studio, and used works to promote the charm of Henan opera to the whole country.

Since she was a child, Lu Hongli has followed her father around the filming set and run to the theater to watch all kinds of tragedies and joys, and her father has opened a window for her world, allowing her to plant the dream of becoming a director from an early age:

"Everybody has a way to convey their emotions, and for a lot of people, it could be language, it could be words, but I found the lens."

When Lu Hongli was in elementary school, she once went to watch the new work "One and Eight" by the fifth generation of directors - this film achieved a huge breakthrough in the lens language and narrative method of Chinese films at that time, whether it was the color of the lens or the composition of the camera.

Lu Hongli was excited after watching it, she did not expect that the movie could be made like this. Back at home, Lu Hongli sat on the edge of the bed, talking with her father about her own perception of the aftermath, and her father, who had always been unsmiling, actually listened to her speech with a smile and squinted, and nodded approvingly: "Hongli, I think you said it really well." ”

Lu Hongli: The woman behind "Top Stream"

However, Lu Hongli's path to directing is not "smooth sailing":

When she was studying at the Central Academy of Drama, Lu Hongli worked as a field reporter and assistant director in the crew; after graduating from college, Lu Hongli started as a screenwriter and wrote a script for several years.

Because she looks righteous, she has also been an actor - in Henan TELEVISION, Lu Hongli once starred in a short drama with the theme of "cracking down on counterfeiting", as a righteous lady, persuaded her boyfriend who wanted to open a fake beverage factory to change his mind and go back to the right path.

Not long after, Henan Television prepared to open a new column: "Art Space". At that time, Lu Hongli, who was filming a TV series on location, was transferred to the Ministry of Literature and Art shortly after receiving this news.

On the occasion of Children's Day, Lu Hongli filmed the first literary MV with the theme of Henan poet Wang Huairang's "Poems Written to Her Daughter", and won the second prize of the Domestic Starlight Award, "I did not expect that I just came to the Ministry of Literature and Art, and as soon as I appeared, I brought some movement."

Later, Henan Television's "Liyuan Spring" column was ready to change from recording to live broadcasting, and a live broadcast assessment was set up in the station to openly recruit new directors. Lu Hongli immediately seized this opportunity and volunteered to sign up:

In order to pass the examination in the stage, she secretly put a lot of hard work, took out the evening work recorded by several senior directors in the stage to watch it repeatedly, carefully figured out the tricks inside, and also took the initiative to undertake the secondary editing work after the recording, "to see why he shot like this, why he used this lens to connect a shot."

On the day of the official examination, there were a bunch of authoritative senior directors sitting in the live broadcast room, and Lu Hongli in front of the director station was so nervous that her clothes were all wet under her elbows, "Originally the live broadcast was very nervous, not to mention that there were a bunch of people sitting behind."

But Lu Hongli is a very strong person in business, "since she loves this line of work, she must do things well" - the accumulation of culture and art from small to large has brought her a unique way of lens expression; years of hard preparation have given her the confidence to stand on the stage.

After coming down, the seniors all patted her shoulder and said, "It's really good", and Lu Hongli also began her path of directing.

Lu Hongli: The woman behind "Top Stream"

The seniors in the stage said that Lu Hongli was like a "big boy", lively and bold, dare to think and dare to fight.

"Lantern Night" is not Lu Hongli's first innovative move as a director.

As early as 2015, when the Spring Festival Gala programs of each David TV fell into the bottleneck of homogenization and stereotyped development, Lu Hongli led the team out of the big stage of Studio 8 and filmed a special Spring Festival program outdoors to explore the shooting mode of "full location":

In this special program without a host, Lu Hongli used a unique literary perspective to split a program into 4 chapters of "vision, taste, sound, and realization of dreams"——

In this chapter of sound alone, the program team not only recorded the clip of the Provincial Drama Association going to the countryside, but also recorded a documentary clip for the 91-year-old Taiwanese Yu opera "Empress Dowager" Zhang Xiuyun, listening to the Henan man who lived on the other side of the strait to tell about the homesickness of the New Year.

Not only that, Lu Hongli also did an instrumental pop-up activity of a national symphony orchestra (nearly 70 people) at the Zhengzhou High-speed Railway East Station.

At that time, no one in China had ever tried such a large-scale flash mob event. At the beginning, Lu Hongli was also worried that the introverted personality of the Central Plains people and the passenger flow of Zhengzhou East Railway Station would greatly reduce the effect of the event - she did not expect that on the day of the event, the passengers interacted with the performers enthusiastically, the atmosphere was very hot, and the program effect was unexpected.

The Spring Festival special program led by Lu Hongli achieved a bold innovation, and when the provincial award was awarded, it also made a lot of worries about its classification - because this kind of full-location program style is unprecedented nationwide.

At that time, the station director also said happily to Lu Hongli: "I usually don't often praise people, but this Spring Festival special program, I want to rate you a 98 points." ”

Lu Hongli: The woman behind "Top Stream"

At the beginning of 2020, Lu Hongli made full use of the "Henan 8 Minutes" venue resources of the CCTV Spring Festival Gala to make a Henan Spring Festival Gala that surprised the audience, "when the circle of friends was blown up."

In the middle of 2020, Henan Television Began to carry out all-round reforms, and Lu Hongli's original Literary and Art Department was assigned to the "All-Media Marketing Planning Center".

In the all-media marketing planning center, Lu Hongli set up the "Lu Hongli Director Studio". Many old comrades who have worked in the Ministry of Literature and Art for more than ten years cannot quickly adapt to the impact of new things for a while, but Lu Hongli quickly adjusted her mentality:

"We should not be afraid of the advent of the new media era, this is our 'dilemma', but it is also our opportunity."

The 2021 Henan Spring Festival Gala adopts a director competition system, each studio submits a plan, and Taili selects and hires after a series of selections.

Chen Lei, a young director after the 80s, stood out from it and became the general director of the 2021 Henan Spring Festival Gala, while Lu Hongli participated in the whole recording work as a senior director"; and the first job she officially took on was "Lantern Wonderful Night".

Lu Hongli used a reversal of the "Lantern Wonderful Night" to hand over a perfect answer sheet to the national audience.

Now in the stage, Lu Hongli is already a senior director, but everyone does not feel that she has a "sense of age" at all. She feels that this is related to her work status, "embracing the new era and embracing new media is not divided by age, but by mentality."

During the preparation of the show, the chief planner Xu Na verified Lu Hongli's "creative fanatic" identity: "Many young people in the station sometimes stay up until two or three o'clock, but generally can't open their eyes until 5 o'clock. ”

Lu Hongli: The woman behind "Top Stream"

In 2021, Lu Hongli was urgently discussing the shooting plan of "Lantern Wonderful Night" with colleagues, and the leader laughed and said that "this is to put her on the fire and bake".

strength

On July 20, 2021, as the general director of "Qixi Fantastic Tour", Lu Hongli, Chen Lei and their party came to Shanghai to participate in the "China Festival" series of program promotion meetings of Henan Satellite TV.

The 3-hour promotion meeting, the elephant news client in Henan Taili is also broadcasting the whole process.

Halfway through, the live broadcast suddenly stopped.

Lu Hongli took out her mobile phone again and found that from satellite TV channels and radio broadcasts to network news and media information, Henan is comprehensively reporting on the "7.20 exceptionally heavy rainstorm incident" - the torrential rain that was still being "ridiculed" by everyone a few days ago is now causing a once-in-a-century flood in Henan.

Li Zengli, a lover who is still in Henan, told Lu Hongli that the family has stopped water and power - after the community cut off the water and the elevator was stopped, what people ate and how to live became a problem, the elderly living in the upper floors had limited mobility, the children who went out could only ask others to help take care of each other, and the mutual help of the neighbors became the norm.

There is a driving school with a slightly higher ground on the edge of the community, and the property responds quickly, so that everyone can quickly move the car to the driving school. Li Zengli waded through the muddy water to help move the car, and returned home dirty, because there was no water to bathe, and slept on the floor for four or five consecutive days.

Because the phone has limited power and cannot be charged, he sent a text message to tell Lu Hongli: "Don't call me first, I will call you again if there is any situation." Later, they agreed to send text messages and contact each other at 3 times a day to report each other's safety.

Lu Hongli: The woman behind "Top Stream"

The emergency at home is not the only problem that Lu Hongli has to worry about:

On the one hand, the Henan No. 8 Studio on the first floor was flooded, resulting in the inability of the recording studio to record, and the equipment in the computer room was damaged to varying degrees;

On the other hand, the venue originally scheduled to shoot "Dragon Gate King Kong" was also destroyed by the water because the river embankment guardrail was washed away, disrupting the original shooting plan - the upcoming "Tanabata Fantastic Tour", which once again faced unprecedented challenges.

After being trapped in Shanghai for two days, Lu Hongli and her colleagues took a bus back to Zhengzhou to think about how to adjust the shooting plan.

On the way back, Lu Hongli looked out of the car window, full of license plate numbers from all over the country - rescue vehicles from all over the country came to henan, and Henan people are also launching an active self-help operation:

In the live broadcast of Elephant News, some citizens picked up a hammer and smashed the car window to save strangers trapped in the car; someone reached out to help and pulled the child who was almost washed away by the water; a movie theater in Zhengzhou opened a movie hall, staying for thousands of people...

Everyone is stretching their strength and working together to repair the common home.

Lu Hongli: The woman behind "Top Stream"

Seeing this scene, Lu Hongli was deeply moved - the property of the community, the police on the street, and the volunteers who ran away were all busy in their respective work, "I also have to do my job well." We are not bystanders, but witnesses, and we also want to convey our emotions and provide a spiritual support point for everyone with literary and artistic works."

Lu Hongli immediately decided to temporarily add a song "The Brightest Star in the Night Sky", thanking the brother provinces that came to support Henan:

At the beginning, the main creative team wanted to find out the meteor shower pictures of these provinces and make a meteor shower collection; later they went to the emergency office to ask, and found that "there are all over the country, in addition to emergency rescue, there are armed police and the People's Liberation Army", and finally decided to readjust the program creativity.

There are only a few days left until the broadcast of "Tanabata Wonderland".

In the gap between filming "Dragon Gate King Kong" in Luoyang, Lu Hongli walked out of the studio in the middle of the night, and considered for half a day, weighing which lyrics were more appropriate, and then quickly finalized the venue and actors, and began to devote herself to the intensive shooting work the next morning.

On the day of the broadcast of "Tanabata Wonderful Night", the "Perseid Meteor Shower" swept across the sky.

In "The Brightest Star in the Night Sky", the actor spreads his palm and is a pale yellow chrysanthemum to commemorate his departed compatriots; the symbol of "Hongxing Erke" crosses the sky, leaving a shining trace, and finally dissolves into a sentence: "Thank you to all those who have helped us." ”

Lu Hongli: The woman behind "Top Stream"

As the highlight of "Tanabata Fantastic Tour", "Dragon Gate King Kong" is based on the flying sky and King Kong carved in the Longmen Grottoes, while showing the Dragon Gate Music Trick and Flying Sky, using AR, 3D modeling, dyeing and other technical means, focusing on shaping the artistic image of Dragon Gate King Kong Hercules.

"Dragon Gate King Kong", on the one hand, implies the sublimation of life after crossing the ditch, on the other hand, it also contains the meaning of warding off evil and suppressing evil, pinning the people's expectations for happiness and health.

After the broadcast of "Qixi Fantastic Tour", many Henan people felt a high-spirited force, brushing up the topic of #King Kong is not bad, Henan is undefeated; two spokesmen of the Ministry of Foreign Affairs, Wang Wenbin and Zhao Lijian, have forwarded the video of "Dragon Gate King Kong" on overseas social platforms to show the world this visual feast of rigidity and softness.

This is also Lu Hongli's favorite work in 2021.

The 360° surround freeze-motion shooting method used by "Dragon Gate King Kong" is the first in the works of Henan Television, but many satellite TV platforms have been used many times, which is not a new technique, why is it out of the circle this time?

She feels that the uniqueness of "Dragon Gate King Kong" to distance itself from other works is that the main creative team has poured a lot of effort, invested a sense of truth, and put good steel on the blade: "Our equipment may not be as good as others, but everyone uses the essence of technology, so our works are 'advanced'." ”

Lu Hongli: The woman behind "Top Stream"

Moving forward

Followed by "Mid-Autumn Festival Fantastic Tour", it went further on the road of excavating traditional culture——

In less than 5 minutes, it incorporates intangible cultural heritage elements such as paper-cutting, leather carving, lion dance, fire dragon, sancai glaze painting firing techniques, and white horse temple gold and silver ware making techniques; a song "Autumn Moon Ji", which will "build a fence in September, and nagra in October." The scene of "millet is heavy, grass is wheat" is vividly reproduced.

For the first time, the opera program "Xi Yun" turns the camera to the backstage of Peking Opera, and further demonstrates the charm of Chinese opera culture for the audience through the interpretation of the inheritors of the national intangible cultural heritage - "Boot Zhang", "Helmet Li" and "Embroidery Lady" and the inheritors of various schools of Peking Opera performance;

The dance program "Ink Dance Mid-Autumn Festival" invited Wang Wenjie, the 75th descendant of Wang Xizhi, to interpret the story of inheritance to the audience; the song program "If You Miss It Is Missed", through the mouth of the well-known singer Zhou Shen, the origin of Hakka culture and Heluo culture is told.

After the Mid-Autumn Festival, Lu Hongli returned home to visit her father. Because of the early years of running around shooting, my father's knees were badly worn, and he sat in a wheelchair and said to Lu Hongli: "You did a good job this year, I am very proud of you." ”

This is the second time since Lu Hongli Primary School was praised, her father has expressed such solemn affirmation to her.

Lu Hongli: The woman behind "Top Stream"

In Lu Hongli's view, promoting and disseminating traditional culture is her unshirkable mission.

She always feels that today's young people are "knowledgeable": they love Hanfu, are keen on the national tide, and are not resistant to traditional culture, but lack relevant channels of understanding -

At her daughter's graduation party, many students performed a dance program with the theme of "National Style and National Tide"; in early 2021, Lu Hongli bought her daughter an archaeological blind box from the Henan Museum, and the two people also squatted excitedly on the balcony for half a day.

In Lu Hongli's eyes, the main creative team has no lack of solid artistic skills, but it is also necessary to continuously expand the horizon and extend the lens and tentacles a little wider: "Onion, ginger, garlic, these essential raw materials we all have, the key is how to fry a new dish?" ”

The evolution of the IP of Miss Tang Palace also witnesses the creative process of the entire team:

From the non-verbal dancing characters in "Lantern Wonderful Night", to the two-dimensional animation image in "Qingming Fantastic Tour", to the characters with story backgrounds in "Mid-Autumn Wonderful Tour", the team has been striving to break through and explore more innovative ways of expression.

Lu Hongli quoted a sentence from the Peony Pavilion: "'If you don't enter the garden, how do you know that spring is as promised?'" We must first make a good show and bring the audience into the 'garden' so that they can know that there is such a beautiful thing in it." ”

Lu Hongli: The woman behind "Top Stream"

Nowadays, every time Lu Hongli shoots and collects wind in the scenic area of Henan, someone will always come forward to ask her if she is a "road guide for the wonderful tour".

Many of them are mothers, and when they get a positive answer, they will excitedly tell Lu Hongli that she especially likes to take the children at home to watch these programs, and popularize traditional culture to the children while watching.

Sometimes children are particularly interested, and they will take the initiative to propose to go to the filming locations in the show during the summer vacation to see and personally feel the thick cultural atmosphere.

Not only that, Henan began to go global:

On December 31, 2021, Henan's promotional video was broadcast on the big screen of Times Square in the United States - because of the epidemic, New York Times Square only restarted the New Year's Eve activities in 2022, and Henan, as a representative of China, took the world stage and stood in the C position to introduce itself to global audiences.

A young man told Lu Hongli that his grandparents lived overseas, and after hearing Zhou Shen's "If You Miss You Miss", she was particularly excited and couldn't wait to tell him the story of "Eight Surnames Entering Fujian", that is, the first large-scale southward migration of the people in the Central Plains.

Lu Hongli felt that another great significance of the "Wonderful Tour" series of programs was to reverse the stereotype of Henan by outsiders: everyone suddenly found that Henan originally had such beautiful mountains, including Laojun Mountain, Yuntai Mountain, and Song Mountain; Henan also had such a good humanities, Songyang Academy, Shaolin Temple, and Longmen Grottoes.

At this moment, Henan is no longer just a geographical term, through the window and perspective provided by the program, people can understand Henan in many ways and see the other side of Henan.

A Henan audience member told Lu Hongli that his son was attending college in a foreign country: "Before he introduced himself as a native of Luoyang, Henan, his classmates did not react, and he was embarrassed to mention it again; but after the broadcast of "Dragon Gate King Kong", he proudly said that he was a Henan native and said that he lived near the filming location. ”

Lu Hongli: The woman behind "Top Stream"

The "Henan 30 Seconds" scrolled on New York Times Square stunned the world.

In 2021, another big thing happened in Lu Hongli's life: this year, her daughter Yingbao took the middle school entrance examination.

Because she wanted to record the program, Lu Hongli did not have time to take care of the child's exam. She said to her daughter: "You are a student, I am a director, you are in the exam, I am also in the 'exam', we all fill out our respective answer sheets, and then celebrate together after the exam." ”

My daughter came back after the exam and told Lu Hongli: "Mom, today's exam paper tested the content mentioned in your program, and I think I answered it very well." ”

On weekdays, Lu Hongli also pays attention to communication with her daughter.

When Yingbao was in the second year of junior high school, there was some emotional resistance to her parents. At that time, the school was preparing to hold a 14-year-old coming-of-age ceremony, and Lu Hongli decided to write to her, admitting that she would also have something to do badly as a parent, and that she would gradually adjust and learn to grow. The letter was written for several pages, until the lover began to urge next to him, "Put the pen away, don't let the cake be eaten by then, our children have not finished reading the letter."

After reading the letter, Yingbao's tears flowed down her face—she knew that she was not being ignored, and that her mother was doing something meaningful.

Now that Yingbao is in high school, when she comes home on the weekend, the two people will lie together at night and chat and talk about their ideas; when Lu Hongli temporarily receives a job, she will also take the initiative to say: "Mom, you go to work first, I can do it myself." ”

Lu Hongli: The woman behind "Top Stream"

In 2021, Lu Hongli and her daughter Yingbao performed at the staff party in Taili, which was one of the few photos they took.

And Lu Hongli's lover Li Zengli is her other strong backing:

No matter how late and overtime is, Li Zengli will drive half an hour's car from home to pick her up, every year, rain or shine.

Sometimes, as soon as Lu Hongli and her colleagues walked out of the office building, they would see their lover standing next to the car, smiling and squinting at her. Colleagues joked that "I ate a mouthful of dog food unexpectedly", and Lu Hongli was also very proud, "This is your example, male comrades are studying hard."

In Lu Hongli's view, Li Zengli's silent support for her is out of understanding and respect among peers.

He is the program director of Henan Satellite TV's large-scale evening party, and the two people sometimes sit at home to watch a New Year's concert, and they will tacitly discuss the camera settings of this event, and they will also give each other business support on weekdays.

Lu Hongli: The woman behind "Top Stream"

In 2021, Lu Hongli and Li Zengli discussed the recording work at the scene of the party.

Lu Hongli feels that the rest of the team is the same: it is out of love for their profession that they have persevered to this day - from the beginning of 2021 to the present, Lu Hongli and her colleagues have not had a good rest:

In October, the "Mid-Autumn Festival Fantastic Tour" just came to an end, and she immediately threw herself into the program production of the China Kaifeng Chrysanthemum Cultural Festival; after the busyness, it was time to prepare for the "Lantern Wonderful Night" in 2022... If it wasn't for the Monday car number, she couldn't tell which day was the day of the week.

Even if Lu Hongli was on a business trip some time ago, at the end of the day, she would have three or four online meetings; at 3:56 a.m., she was still talking to visual director Li Peng on the phone to talk about some newly conceived program inspiration. But she doesn't feel "tiring" at all:

"We (the team) are so good that our brains never stop working and we are always in a state of excitement. If you want to have a harvest, you have to work hard, this is the same as the exam, you don't review well, how can you hand over a satisfactory answer sheet?

"Again, 'There is no return, only works'. We dare not stop, we can't stop, we keep moving forward. ”

Lu Hongli's one of the few "busy sneaks" was at the end of 2021. She took the time to go to the Zhengzhou Grand Theater to see a dance poetry drama "Only This Green". A line of subtitles at the end of the film made Lu Hongli burst into tears. She felt that she had done a meaningful job this year:

"With this play, I would like to pay tribute to the excellent traditional Chinese culture and its creators and inheritors."

Lu Hongli: The woman behind "Top Stream"

Lu Hongli and the main creative team of the "China Festival" series.

(Images in this article are provided by the interviewee)

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