With the release of the new national standard and the introduction of the new policy of secondary formula registration, the competition in the milk powder market has intensified, and major dairy companies have begun a milk source war and a formula war to compete for dairy market segments. Based on the market's demand for lean nutrition, as a leading global brand of sheep milk, Blue River has taken the lead in laying out the adult sheep milk powder category, covering children, women, pregnant women, middle-aged and elderly people and other audiences, promoting product iterative upgrading, and bringing new choices of high-end nutrition into the public vision.
Catering to the trend of "face control", the appearance design of Blue River adult series sheep milk powder is more exemplary
With the iteration of milk powder consumers, compared with the post-80s and post-85s, post-90s and post-95s consumers are deeply influenced by the concept of "beauty is justice". According to Nielsen survey data, 70% of Gen Z have a tendency to "face control" and will be affected by the appearance value when buying products.
It is worth noting that in order to cater to the "face control" trend of consumers, Blue River Adult Series Sheep Milk Powder adopts a patented design, and the waist line is minimalist and smooth, which is easier to grasp; The can lid is a transparent high lid, the milk powder is more comfortable and intimate, and the milk powder balance is clear at a glance. It has also specially developed a separate strip, which is more portable, and is convenient for users to drink sheep milk anytime and anywhere in different scenarios such as office space and going out.
Beauty and strength coexist, blue river adult series sheep milk powder is more in line with consumer health needs
It is reported that the formula and taste of Blue River Adult Series Sheep Milk Powder are created by synergistic consumers. Before the official launch of Blue Gold Children's Goat Milk Powder, Blue River found through the mother population demand survey that height, eye and brain development, resistance, and picky eating are the points that mothers are particularly concerned about before and after their children enter school. Therefore, Blue River Blue Gold Children's Goat Milk Powder grasps two of the more important points: height + eye brain, and develops a formula for the growth of xueba. Milk calcium + vitamin D3 + vitamin K2 added to milk powder can not only promote calcium absorption, but also promote calcium into bone, so that the height of the child is more secure; At the same time, a high content of lutein, tuna oil and bird's nest acid is added, which can help children develop better and grow smarter.
At the same time, Blue River also found in the survey that women who love beauty will require a diet of low-carbon water and high protein, hoping to achieve a beautiful state under the condition of nutritional balance. Blue River Champagne Golden Goat Milk Powder Light Beauty Formula is specially developed for women, using GELITA's patented bioactive collagen peptide - Velizone, as well as edible hyaluronic acid, plus a combination of L-carnitine and double benefits, so that beauty from the inside out, maintain body and nutrition. Drink two cups of sheep milk every day, so that the lady can drink a good look and develop a good body.
In addition, Blue River is also well aware that middle-aged men eat more greasy food outside, coupled with smoking, drinking, staying up late and other habits are easy to cause three high, cardiovascular and cerebrovascular troubles, especially the development of Blue River Platinum Sheep Milk Powder, Vitality 40 + formula, with plant sterol esters + EPA (vascular scavenger) strengthened formula, help to coordinate the state of the body, social do not worry, health is guaranteed.
There is also a Blue River Rose Gold Sheep Milk Powder specially designed for pregnant mothers, which is a nurturing talent formula and a precision nutritional supplement to avoid nutritional imbalances during pregnancy for expectant mothers. Really let the mother supplement nutrition, the baby is a good talent!
Blue River grasps the development trend of the industry, opens up a new track for the sheep milk category, actively adapts to new consumption habits and consumption scenarios, and gives its own "innovative answer" in the increasingly competitive market. At the moment when "good products are new traffic", we have reason to believe that after Blue River achieves sales growth through family nutrition products, it will open the next new door for the development of sheep milk powder in the "awakening era".