January 25, 2022 is the traditional small Chinese New Year's Eve in the north. At 19:00 that night, a New Year's public welfare speech called "Glimmer of Life" was broadcast on the whole network. As of 12:00 on the 26th, the number of real-time viewers was 4.47 million, the number of Weibo topic views exceeded 150 million, and the total number of videos spread across the network was nearly 100 million times, becoming a warm and shining cultural feast for the chinese people in the small Chinese New Year's Eve.
People are supreme, life is supreme. The 2022 New Year Public Welfare Speech of "Shimmer of Life" is guided by the Chinese Medical Doctor Association, jointly initiated and sponsored by the Health Communication Working Committee of the Chinese Medical Doctor Association, the China Family Newspaper, and the Health Culture Promotion Platform of the National Health Commission, and is the first medical and health humanistic public welfare speech on the whole network. The event was specially supported by Sina Weibo and sponsored by Renhe Charity.
Weight guests do public welfare
The strong guest lineup is the biggest highlight of the 2022 New Year's Charity Speech. Zhong Nanshan, academician of the Chinese Academy of Engineering and winner of the "Order of the Republic", and Zhang Boli, academician of the Chinese Academy of Engineering and winner of the national honorary title of "People's Hero", made a video appearance and delivered a speech. Deng Yaping, the world's first female Grand Slam winner; Tao Yong, founder of the Beijing Municipal Health System Top Ten Future Stars, Light blindness Program, MD, Doctoral Supervisor, Professor, Chief Physician of the Department of Ophthalmology of Beijing Chaoyang Hospital; Cao Guang, member of the 23rd Batch of Chinese Aid-Guinea Medical Team, prototype of the male protagonist of the TV series "Ebola Frontline" and deputy director of the Department of General Surgery of Beijing Anzhen Hospital; Wang Yiou, founder and vice chairman of the Beijing Pain Challenge Public Welfare Foundation; Member of the National COVID-19 Emergency Prevention and Control Expert Team, Dr. Of the Chinese Center for Disease Control and Prevention, Researcher Zhang Yu; Shangshu TALKING Founder, Director of Endoscopic Diagnosis and Treatment Center of Shenyang Fifth People's Hospital; Shi Linling, Executive Vice Chairman and Secretary General of the Health Communication Working Committee of the Chinese Medical Doctor Association and Director of the Propaganda Department of the Party Committee of the Affiliated Hospital of Nantong University, 7 guests took the stage to speak.
True feelings reveal the glimmer of light
Academicians Zhong Nanshan and Zhang Boli highly praised the practical significance and humanistic value of the speech "Shimmer of Life", and the two "National Treasure-level" masters expounded their understanding of Shimmer from a professional perspective. Academician Zhong Nanshan firmly believes that "the glimmer of life will be able to break through the clouds and fog, and will surely usher in the dawn of victory." Thousands of families are reunited. Academician Zhang believes that "the light of traditional Chinese medicine, because each of us pays attention to, identifies with and transmits it, will become more and more dazzling, until the light is full of light." ”
With the theme of "home", each speaker expounded his understanding of home and his feelings about love, calling on hundreds of millions of people to cherish health, care for life, and face death. Advocate the treatment of patients with love for their families, understand the doctors with the affection of their loved ones, make the doctors and patients more harmonious, and make the world full of love. By telling the life stories of true feelings, the 7 speakers let the audience really touch the glimmer of life and understand the power of the home country.
Where there is any overnight fame, but it is a hundred steel, Deng Yaping uses extraordinary life experience to calmly face her son's "Buddhist" world, help children exercise their mental strength, meet challenges, exercise will quality, and live a wonderful life;
Dr. Tao Yong, who came out of a small town in Jiangxi, experienced the darkest moments of his life, and it was the happy three generations of the family that gave him the brightest light in his life, and he turned the energy given by his home into "hope" and "light" to pass on;
Cao Guang, who broke through from the ghost gate of Ebola that ravaged Africa, is no longer an ordinary surgeon, he puts himself on the front line to save lives and help the injured, and his true love is infinite international friendship, proudly letting the world see that they are Chinese doctors;
People leave the world every day, and what proof do you use to prove that you have ever been here? Wang Yiou, a porcelain doll who has suffered from osteogenesis imperfection since childhood, proves that she has not only come to this world, but also redefined the coordinates of the life of rare disease patients with goals that are not easy for normal people to achieve;
Zhang Yu, an emergency prevention and control expert, rushed to the front line of the fight against the epidemic again and again, and once again faced his daughters to break their promises, but he firmly believed that as long as the country is safe and the family is safe, any kind of life will be a piece of truth;
Dr. Shangshu told his son with the taste of a bowl of sesame sauce noodles that what remained on the food was the reluctance of relatives to express their worries and lingering warmth, not afraid of life and death, as long as the love for relatives is still there, home must be there;
Shi Linling, co-initiator of "Shimmer of Life", stood on the stage for the second time, and she used the senior style of "letting medical students touch my bones and enter the hall of sacred medicine", and faced the practical dilemma of "organ donation", calling on more caring people to join the relay of life!
People work together to make a big deal out of it
Being able to complete the live broadcast of the speech in a very short period of time, the organizing committee has received the active and full support of many enthusiastic public welfare and professional and sophisticated teams. Tiannanhaibei loves health communicators, consciously condensed under the belief of "glimmering light to light up life, small family to illuminate the country", and dedicate themselves to public welfare and light up the glimmer together.
The experienced director and the writing team worked closely together to overcome unexpected difficulties in the face of sudden changes brought about by frequent epidemics in many places, and carefully created a cultural feast with profound meaning and endless memories. The challenge (8772) band, founded by "porcelain doll" Wang Yiou, told hundreds of millions of viewers with a super healing song "Hug", "I just want to hug you hard and make you forget all the pain and teardrops." No matter what kind of trajectory you have had, every moment is the meaning of existence", the voice from the bottom of the disabled inspires people who work hard. The public welfare speech has been supported by the TV series "Ebola Frontline", more than 20 live broadcast platforms, and more than 10 mainstream media, and for the first time, the super live broadcast matrix form has been innovatively formed, and nearly 100 medical institutions across the country and many well-known self-media masters have participated in the live broadcast action, so that more people in China can hear the call of their beloved and feel the power of shimmer.
There is home and love and power
According to Shi Linling, executive vice chairman and secretary general of the Health Communication Working Committee of the Chinese Medical Doctor Association, this public welfare speech adheres to the spirit of "having a family and loving and having strength", and gathers a group of health communicators and volunteer workers with feelings to jointly promote the brilliance of humanity, the warmth of home and the power of love with the power of health communication. This transmission of love has been supported by Heavyweight guests such as Zhong Nanshan, Zhang Boli, Deng Yaping, and other heavyweight guests, who, as the guardians of the "shimmer of life", not only express their feelings with affection, but also make the Chinese people firmly believe that "small families and big countries are glimmering into torches" with their strong appeal. Under the inspiration of this spirit, the "Shimmer of Life Spotlight Public Welfare Action" will be launched, and more ordinary people who are enthusiastic about public welfare and have a glimmer of light can stand on the stage of speech, so that the stories of those who watch over each other and help each other and are concerned will enter thousands of households, illuminate each other, and warm each other!
(Author: Wang Yao, Feng Chao, Sun Xiaoyu)