In order to make Dunhuang's excellent traditional culture move towards a younger and more popular vision, and constantly explore the creative ideas of cultural tourism, the Dunhuang Art Society and the Dunhuang IP Authorization Center invited the international trend IP artist Nankong Xuming to cooperate to design the Dunhuang Babao IP animation and create an animation image for dunhuang local specialty.
In this regard, Nankong Xuming wants to create a "sufficient characteristics, high-quality" Dunhuang specialty IP through international trend design customization, and join hands with cutting-edge illustrator Zhou Jingwen to dig deep into Dunhuang's famous specialties, and combine the specialty culture + trend design elements to "package" the IP. The birth of Dunhuang Eight Treasures, which lasted a year to create, unlike other animation IP, Dunhuang Eight Treasures IP fully integrates Dunhuang murals and trend cultural elements, promotes Dunhuang Eight Treasures in a national trend, transmits the positive energy of traditional Chinese culture, and hopes to make local specialties come alive and sell through e-commerce channels. It is reported that this is another Dunhuang animation IP image after Dunhuang Feitian Sister, Dunhuang Love, and Dunhuang Ruibeast, and the Dunhuang animation matrix is also becoming more and more perfect.
At present, the meta-universe is becoming a "top stream" that continues to be active in the animation cultural tourism circle, and the birth of Dunhuang Babao means that the Dunhuang IP matrix will pass in the original universe in data, digital items, content and IP, becoming a growth point with great development potential in the cultural tourism industry sector, and will incubate a new model of Dunhuang IP meta-universe.
Luo Tao, executive director of dunhuang IP authorization center, said that we want to use IP to make "local specialties" more foreign. Dunhuang has many high-quality specialties, but it lacks design and innovation. We creatively combine Dunhuang specialties into world-trend products through a more humanistic and national trend approach. At present, our Silk Road World Cultural Heritage (Dunhuang) design base has 10,000+ digital art image information and 500+ cooperation channels, and will continue to explore the development mode of "digital + culture" new formats in the future to enhance the vitality and influence of Dunhuang culture. Dunhuang Grottoes has irreplaceable cultural value and artistic value, and modern digital creativity is to expand the scope of Dunhuang cultural dissemination, with the help of animation forms, excavate cultural resources, inherit the spirit of intangible cultural heritage, create Dunhuang golden brand and IP, will be the future development direction of our Dunhuang design base.
Source: Lanzhou Daily