Source: Tianshan Network
【Wealth Creation Story】
Tianshan Network- Xinjiang Daily reporter Hei Hongwei
On August 24, in the production workshop of Xinjiang Honey Sister Black Bee Co., Ltd. in Wensu County, workers on the assembly line were working on the canning of honey.
"Now with daily orders and an average daily sales of 30,000 yuan, we are actively stocking up for Taobao's 'New Power Week' promotion and expect sales to quadruple." Liu Huifang, the head of the company, told reporters.
Liu Huifang, born in 1991, has developed a strong interest in the e-commerce industry because she worked part-time in e-commerce when she was in school.
Liu Huifang said that her parents planted walnuts, red dates and rock sugar heart apples in the walnut forest farm in Wensu County, and she learned from a young age that due to information asymmetry, the sales channels of her own agricultural products have long been controlled by middlemen, the purchase price is low, and the sales are difficult. E-commerce can solve these problems and achieve unimpeded docking between growers and consumers.
In 2011, Liu Huifang registered a Taobao store to sell walnuts and apples grown at home, and sold more than 5 tons of paper walnuts and more than 10 tons of rock sugar heart apples in the year of registration.
Seeing the hope of Liu Huifang hard to learn Taobao store operation knowledge, in 2012, her Taobao store sales of Aksu ice candy heart apple sales reached the first place in Taobao, not only sold out of her own family's ice candy heart apple, but also at a price of 2 yuan per kilogram above the market purchase price to acquire 15 tons of rock sugar heart apples from neighbors, with annual sales reaching more than 3 million yuan.
Liu Huifang's online store is getting bigger and bigger, and the scope of procurement is getting wider and wider. With the rise of the e-commerce industry, more and more people have entered this industry, and there has also been a fierce competition, and Liu Huifang wants to make changes.
At this time, uncle who has been beekeeping in Xinyuan County for many years contacted Liu Huifang and wanted her to help sell honey.
"The market visibility of Xinjiang honey is low, there is no fixed sales channel, the purchase price of middlemen is low, and the real Xinjiang honey cannot be directly in the hands of customers." Liu Huifang said that he hopes that Xinjiang's honey can go to a larger market.
In 2018, Liu Huifang registered the "Xinjiang Mountain Love" honey brand, selling 25 tons of honey and 18 tons of paper walnuts that year, with annual sales of more than 6 million yuan.
Through the study of the new retail marketing model, in October 2019, Liu Huifang opened an offline physical display store, and the total sales volume of that year reached more than 12 million yuan. In 2020, the sales volume of "Xinjiang Mountain" honey ranked first for Taobao Xinjiang honey, and the annual honey sales reached more than 100 tons.
In 2020, Liu Huifang entered the Tmall flagship store, and also invested in the construction of a honey filling plant, forming a production and marketing system integrating bee breeding, primary processing of honey products and online sales of honey products, and has its own brand.
From selling honey to owning her own brand, Liu Huifang is becoming more and more concerned about her "sweet career". As soon as she has time, she will go to various honey collection points, take good quality, high concentration honey, and send it to customers online.
Over the past few years, with the different flowering periods of crops, Liu Huifang has continued to go north and south throughout Xinjiang, going in and out of deep mountains and seas of flowers, and has also traveled to some strong provinces in the honey industry to learn from the experience.
"Honey with one or two flowers is added every year to enrich the taste and meet the needs of different consumers." Liu Huifang said, "Lavender honey is a very rare honey, Huocheng County is rich in lavender, the next step, we are ready to launch lavender honey in the online store this product." ”
This year, Liu Huifang will also carry out the e-commerce operation model of "Tmall + Community" and "Tmall + Short Video", and develop the existing 36 community agents to 100. The honey industry chain plan directly and indirectly solves the long-term employment of more than 60 people and short-term employment of more than 110 people, and the per capita annual income increases by 25,000 yuan.
Liu Huifang said: "We are also actively exploring learning e-commerce live broadcasting. Through combination marketing, it is expected that the turnover will reach 20 million yuan in 2021, and more than 200 tons of locally produced honey, more than 40 tons of walnuts and 20 tons of red dates can be purchased. ”
"The Internet industry is developing rapidly, and we must continue to learn so that we will not fall behind." I hope that through my own efforts, I will push Xinjiang's high-quality honey to a broader market. Liu Huifang said.
This article is from [Tianshan Network] and only represents the author's views. The National Party Media Information Public Platform provides information dissemination services.
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