Some manufacturers have an inventory of more than 500 million yuan, is the rock slab a "pit", or a growth point?

The "big dry and fast up" of the slab will inevitably bring about the rapid growth of slab production and saturation excess. Some time ago, there were rumors in the industry that the inventory of the current rock slabs exceeded 30 billion yuan, in response to this statement, Chen Shuifu, general manager of Foshan Keda Pottery Machine, once analyzed to the industry media, "The inventory of 30 billion yuan of rock slabs (including small specification rock slabs) may be a bit exaggerated, but it is estimated that there are about 10 billion yuan, of which a considerable part of the rock slab manufacturers inventory is more than 500 million yuan, and the highest may reach more than 1 billion yuan." "It is not difficult to find that the market is not short of rock slabs, what is missing is good rock slabs, rock slabs that can make money."

At the same time, in 2021, many rock slab companies will achieve the double harvest of sales volume and efficiency. According to public data reports, China, as the second largest market in the world for Laminam rock slabs, has been dominated by B-end stone processors, home furnishing companies, home appliance companies, etc., accounting for 60%; in the terminal retail channel, there are nearly 30 terminal stores, with sales of tens of millions of yuan per month. In 2021 last year, the sales volume of rock slabs reached 700,000 square meters, which was a full double of last year.

At the 28th Hero Conference of Jinyitao, which ended last month, it was revealed that Jinyitao achieved more than 30% growth in 2021, the largest increase in the past decade. In fact, such a large increase is related to the iterative upgrading of the entire operation requirements of the brand, and the industrial layout of "one core and two wings" proposed is a very clear idea; first, the tile as the core plate to achieve sustained growth, through the adjustment of the product structure, the optimization of the product continues to grow steadily, second, the golden rock slab home KLAX, to the direction of customization, decoration, large home, is confident that in 2022 the rock slab will have new growth, the enterprise goal is to double several times on the basis of last year.

Ma Hui, general manager of the ecological new materials division of Guangdong Dongpeng Holdings, once admitted at the forum that as a new category in the field of household, the sales volume of Dongpeng rock slabs has increased significantly every month. In fact, Dongpeng is involved in the segments of various channels such as retail, new retail, designers, and whole equipment. In August 2021, Dongpeng, which has just entered the 49th anniversary, once again made an "example": starting from the consumer's scene application, proposed a wall rock slab solution, and launched more than 60 new products in one fell swoop, with specifications of 800 ×2600 (mm). And previously launched the professional service brand "Pengzhu", positioned in the form of community service shops, distributed in the community or surrounding business circles, to provide a one-stop "design + processing + auxiliary materials + installation" four-in-one delivery of finished product solutions.

Some insiders frankly said that last year, the 800×2600mm specifications should be the first in the sales volume of all rock slabs in the entire industry, pressing the king of all large specifications, but because the current construction cost is too expensive, it has not yet reached the real amount of time, and the market prospects are still very impressive.

Graham Tweedale, general manager of Xaar's printing nozzle business, has said that thanks to the rapid growth of China's rock slab market, Xaar's business in the rock slab field has also increased by nearly 30% this year. It is reported that in July 2021, Xaar (Xaar) once brought its solution for the application of rock slabs in the wall tile, desktop, kitchen and bathroom home decoration industry - 720 dpi ceramic high-definition inkjet solution based on XAAR 2002 printhead, to the Tanzhou Ceramic Exhibition in Foshan, Guangdong.

Four views on the sale of rock slabs, one is that the rock slabs must not be limited, the sales of rock slabs have not yet reached a real leap, the customer groups are not the same, and the application of the home plate is only the tip of the iceberg, the key is to realize the wide application of rock slabs in wall and ground construction, art decoration, etc.; second, the rock slabs need to be built from measurement, design, processing, installation, upstairs, cutting, wall, after-sales and other integrated professional team combat, if it involves custom home and other higher requirements for attributes, May wish to combine a part of the external mature third-party to respond to the union, there are currently some of the third-party platform cooperation with some slab brand dealers, after more than two months of pilot operation, slab sales have risen sharply. In fact, to solve the problem of back-end landing, with the support of a professional finished product delivery system, the sales channel is naturally opened; fourth, the sales of rock slabs must have a fixed radius range, there are enough processing plants, central warehouses, and regional operation and processing centers for rock slabs are very important.

Source: Synthesized information from all parties;