Adhering to the original intention of warm joy and intimate companionship, and adhering to the concept of returning family education to the roots, recently, in the first winter vacation after the implementation of the "double reduction" policy, Tencent Video Aurora TV Children's Channel launched the "One Year Children's Content Free Delivery" activity, users can watch thousands of high-quality children's animation content such as "The Big Monster in the Forbidden City", "Shuk Beta", "Peppa Pig" and so on for free for a limited time.
With the arrival of the winter vacation, children and parents are relieved from the heavy pressure of schoolwork, and parents can pay more attention to communication and companionship, and work with their children to formulate winter vacation learning plans, play football and walk together, and accompany their children to watch animations. Tencent Video said that high-quality animation content can stimulate children's imagination, teach children a lot of family concepts and common sense of life, and the timely guidance and explanation of parents can also allow children to harvest knowledge in entertainment, which can make these knowledge more long-term in the minds of children.
In this context, Tencent Video Aurora TV adheres to its social responsibility, has insight into the market demand for building a warm parent-child relationship, integrates content, platforms, and products, and seeks the rights and interests of users in all aspects. On the one hand, give full play to the platform's content advantages in the field of children, output positive energy through high-quality content, and provide thousands of high-quality children's content such as "The Big Monster in the Forbidden City", "Shuk Beta", "Super Mini Warrior", "Hilarious Bugs", "Doule Children's Song", etc., while covering different age stages such as 0 to 3 years old, 4 to 6 years old, and 7 years old and above, with different themes and meanings such as family fun, edutainment, and imagination development. On the other hand, the integration of platform resources, simplifying the way of participating in activities to improve the user experience.
As a mainstream video platform with a wide user base, Tencent Video Aurora TV has been paying close attention to the growth of children in left-behind families. In this exemption activity, Tencent Video and the "Happiness Train" project of the China Rescue Foundation sent a projector to the left-behind children in mountainous areas, hoping to accompany the reunion moment of the families of left-behind children with warm positive energy content.
In addition to limiting the opening of massive amounts of high-quality children's content, Tencent Video Aurora TV also gives full play to its social influence, launching public welfare topic activities such as "Children also have a holiday must-see list" on social platforms, calling on netizens to share their New Year's warm film lists, working together with users to build a communication bridge between left-behind children and parents, fully mobilizing user participation through topic interaction, realizing user value, deepening emotional connections, and jointly transmitting the positive energy of the platform.
Text/Guangzhou Daily, Xinhua City Reporter: Moschig
Guangzhou Daily New Flower City Editor: Li Yani