Fly snow to welcome the Winter Olympics, together to the future. On January 25, 2022, China Sports News used a special page to publish an article entitled "Serving the Winter Olympics, Beiti Media Goes All Out", and the report mainly focused on three aspects:
1. Carry out 5G high-tech video practice to improve the visualization level of event broadcast data;
2. Serve the national team and the training base to carry out the application scenario practice of science and technology to help the Olympic Games;
3. Tell the story of Chinese sports and expand the construction of sports audio and video innovation display platform.
The original text is now forwarded
Not long ago, the Sports Event Production and Broadcasting Laboratory of Beijing Sport University (referred to as "Beiti Media") held a Winter Olympic News and Publicity Work Conference, focusing on the empowerment of sports by science and technology, the self-transcendence of China's ice and snow, and the concept and practice of the Olympic Games.
"Winter sports are all heavy equipment projects, and the relationship between sports and the environment is very close. Therefore, in addition to focusing on athletes, the coverage of this Winter Olympic Games is also a top priority in the field of sports.
Our report this time will closely focus on the two keywords of 'difficulty of science and technology' and 'temperature of sports', and will also pay attention to green energy saving, safe competition, anti-doping and other fields, which is worth everyone's expectation. Zhao Linlin, editor-in-chief of Beiti Media, said.
Back a year ago, Beiti Media was approved as the "5G High-tech Video Sports Integration and Innovative Application State Administration of Radio and Television Laboratory", which is the first ministerial laboratory set up in universities for the broadcasting of Winter Olympic events and the improvement of content production capacity.
Since then, Beiti Media has focused on the integration and development of "5G high-tech video" and "Winter Olympic sports projects", explored scientific research in the frontier field of 5G high-tech video in the broadcast of events, carried out the practice of scientific and technological application scenarios in serving the national team and resident training bases, and expanded the construction of sports audio and video innovation display platform with the theme of publicizing the Winter Olympic Games.
1
Carry out 5G high-tech video practices
Enhance event broadcasting
Data visualization level
Beiti Media broadcasts the Olympic Selection Tournament of the Curling National Training Team
"Event broadcasting is the main business of Beiti Media. In the past year, we have fully served the relevant centers and associations of the State General Administration of Sport, and completed the broadcast of many important events, including the Curling National Training Team Olympic Selection Competition, the Ski Jumping Olympic Points Series Selection Competition, the "Spark Cup" Youth Basketball Elite Tournament, the National U15 Basketball Competition, etc., a total of 84 broadcasts, with a cumulative broadcast time of up to 168 hours, a cumulative service cycle of 3 months, and a cumulative coverage of more than 100 million person-times. Wang Wenjun, head of the competition department of Beiti Media, said when reviewing the work of the past year.
Inauguration of the laboratory
Cutting-edge scientific research and public relations highlights are frequent. Jointly applied the industry standard of "Ice Hockey Event Broadcast Production Regulations" with China Ice Hockey Association and Shanghai Oriental Media Technology Co., Ltd.; carried out the first high-tech video production of ice hockey tactical analysis and visualization in China; completed the production of the first interactive video of sports themes in China with cross-country skiing as the theme; carried out free-angle technology experiments to enhance the viewing experience of figure skating projects; hosted the sub-forum of the 2021 World Ultra HD Video (4K/8K) Industry Conference—— Ultra-high definition and sports integration innovation forum and the 2nd China Radio and Television Media Integration Development Conference Winter Olympic Broadcast Technology Summit.
2
Serve the national team and training bases
Launch technology to help the Olympics
Scenario practice
Staff of the competition production and broadcast laboratory of Beijing Sport University
Conduct sound field tests at the erqi factory ice and snow project training base
"It is a special honor to be able to use our professional strengths to prepare for the Winter Olympics at the Ice and Snow Sports Training and Research Base of the Second Seventh National Ice and Snow Sports Of Beijing Sports University, and in order to apply the 'Winter Olympic Sound Field Restoration Technology' to training, from sound design to on-site restoration, we have been preparing for a long time." Xie Yang, technical director of Beiti Media, said excitedly after completing the technical service of the winter Olympic sound field restoration.
On the first floor of the speed skating hall of the Ice and Snow Sports Training and Research Base of the Second Seventh National Ice and Snow Sports Training Base of The North Sports University, the athletes conducted group chase training, and the competition entered a white-hot, and the originally empty training ground sounded with cheers and cheers. The "Winter Olympic Sound Field Restoration Technology" independently designed by Beiti Media is to simulate the atmosphere of the competition site by enhancing the crowd sound technology, and truly restore the sound effects of the spectators with boiling voice and passion, so that athletes can also feel the real cheers and shouts in the "zero audience scene", adapt to the competition environment, enhance the excitement during the competition, and thus play the best level of competition. The same technology was also applied in the Beijing Winter Olympics Figure Skating Olympic Trials held in Shougang Park, which can meet the sound needs of figure skating and speed skating training scenes, which is an innovative measure for Beiti Media to help prepare for the Winter Olympics with 5G high-tech, and can also provide athletes with a better participation experience and adapt to the atmosphere of the venue when there is no audience.
Take advantage of Blueprint professional software
Designed the 27 speed skating hall sound field coverage simulation
In the process of training at Laiyuan Ice and Snow Sports Training Base, in order to solve the problem of lack of intuitive and clear contrast and playback of key actions of ski jumpers during training, Based on visual analysis technology, Beiti Media independently developed ski jumping training playback and sports data (speed, strength, height, angle, etc.) visualization presentation software based on visual analysis technology and computer environment, which was also applied and displayed in the Beijing Winter Olympics Figure Skating Olympic Trials.
3
Tell the story of Chinese sports well
Expand sports audio and video
Innovative display platform construction
"In order to better serve users, the Beiti Media APP has carried out technical transformation, in terms of platform technology and platform content, in view of the appreciation characteristics of different sports projects, through technical means to increase the interactivity and immersion experience, upgraded to a sports audio and video innovation display platform." Sun Kaitai, content director of Beiti Media, introduced.
After a year of accumulation, the Sports Audio and Video Innovation Display Platform of Beiti Media has accumulated nearly 5,000 hours of content reserves. In terms of product form, it has formed an all-media product composed of documentaries, public service advertisements, live courses, short videos, audio, animation, and graphics.
Focus on the Winter Olympics and produce the "Winter Olympics Science Training Course" program
Tokyo Olympic Games Beiti Media closely follows current affairs hot spots
At the Tokyo Olympic Games, the Chinese team won a total of 38 gold, 32 silver and 18 bronze medals, totaling 88 medals. Beiti Media grasped the hot spots, dug deep into the stories of sports athletes stationed in the Training Ofbei Sports University National Team, and took the lead in publishing articles such as "Beiti Helps "China Throws and Wins Gold"" and "Trampoline Zhu Xueying: I Hope that I can leave my footprints on the road of the Beiti University Champion", which has aroused the attention of the whole network. During the Tokyo Olympic Games, Beiti Media produced and broadcast a total of 200+ videos.
In view of the different groups of people and communication needs, the platform has formed a relatively complete content library covering Winter Olympic events, sports culture, comprehensive fitness and school sports courses in terms of planning and reserve of sports content, which has greatly enriched the supply of sports content.
Carry forward the traditional Chinese martial arts culture, undertake two sets of courses, "SCO Wushu Training Camp Online Classroom" and "Chinese Wushu Network Lecture Hall", make up for the gap in the systematic, high-quality and professional promotion of Chinese traditional martial arts English courses at home and abroad, and promote the process of internationalization of martial arts.
"Physical Education Practice Teaching Video Course" recording site
Focusing on the construction of Winter Olympic venues, showing the ability to host the Games and the spirit of Chinese sportsmanship, 24 episodes of the micro-documentary "The "Frozen" of 300 million people" were filmed, 12 episodes of public welfare courses "Winter Olympics Public Welfare Lecture Hall" and "Xu Mengtao of the 2022 Beijing Winter Olympics Public Welfare Advertisement". In preparation for the Olympic Games, it produced the first set of 47 episodes of "Open Course on Scientific Training" in China, with a duration of more than 2200 minutes; undertook the national team psychological adjustment guide and ideological and political education courses, including audio, online interaction and other forms of works. Service sports and education integration, planning and production of 20 episodes of "Physical Education Practice Teaching Curriculum", covering sports values, sports health knowledge, anti-doping science and physical education examination teaching methods, etc., enriching the curriculum content of physical education in schools.
Screenshot of Zhu Xueying's short film on sports education values
Talking about the next step, Xie Zhigang, director of the laboratory and head of Beiti Media, said: "Beiti Media will focus on the integration and innovation of 5G high-tech video sports and the dissemination of Chinese sports culture with leading forces to build an integrated collaborative innovation platform for industry, education, research and application with leading forces. ”
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