Hisense's three star TVs were selected into the "Ice and Snow Event Viewing Screen" recommendation list

Shanghai Securities News China Securities Network News The opening of the Winter Olympics is imminent, how to watch the wonderful game? Recently, the China Electronic Video Industry Association "to replace the old for the excellent - ice and snow events high-quality viewing screen" product list was announced, focusing on recommending a number of large-size, ultra-high-definition, high-sound quality TV products that are more suitable for watching ice and snow events, Hisense 65-inch ULED TV U7G-PRO, 75-inch MiniLED TV E8G, 100-inch laser TV L9F three large-screen TVs were selected.

It is understood that in order to promote the popularization of ultra-high-definition video, promote the upgrading of supply and the coordination of demand upgrading, expand residents' ice and snow consumption, and better meet the needs of the people to watch ice and snow event programs on ultra-high-definition large screens, in accordance with the relevant spirit of the State Council, the National Development and Reform Commission, the Ministry of Industry and Information Technology and other departments, the China Electronic Video Industry Association carried out the color TV industry "to replace the old" activities, from the product quality, brand reputation, after-sales service and other aspects to choose high-quality products suitable for watching ice and snow events. And recommended to the majority of users.

Under the background of TV consumption upgrades, ice and snow events and sports popularity, consumers' demand for larger screen sizes and better ultra-high-definition terminal experiences is becoming more and more intense. According to the data of Aowei Cloud Network, in 2021, the retail volume of 65+ products increased by 18.8% year-on-year, the retail volume of 75+ inches increased by 70.7% year-on-year, and the retail volume of 80+ inches increased by 115.1% year-on-year.

The three Hisense TVs on the list are all over 65 inches in size, and have excellent performance in image quality, screen refresh rate, color reproduction, etc., which can better express high-speed sports pictures and cool ice and snow sports events.

In order to present a better Winter Olympic event, CCTV and Beijing Radio and Television Station have opened a series of 4K and 8K ultra-high-definition TV channels, creating conditions for ultra-high-definition viewing from the signal source. As a leading enterprise in the display industry, Hisense Video continues to lay out in the field of ultra-high-definition display, in addition to accelerating iteration on terminal products to meet the needs of consumption upgrading, it is also deeply cultivating technology in the field of professional display, independently developing the first high-end benchmark broadcast monitor in China, becoming the first display enterprise in China to master the core technology of benchmark monitor. It is reported that during this year's Winter Olympics, Hisense monitor products will appear in the live broadcast room and broadcast vehicle of CCTV Headquarters to help the production and broadcast of winter Olympic ice and snow events. (Zhang Yang)