It's almost the end of the month and the New Year is just around the corner. However, this year's Spring Festival should not be as lively as before, and under the influence of the epidemic, everything has become somewhat quiet. In addition to the Spring Festival, China Mobile's 10086 APP is also about to be removed.
10086 APP
Speaking of the string of numbers 10086, few people are familiar with it. Ten years ago, most mobile users basically dialed the number 10086 and took the voice system channel or the manual channel when they changed the APP package and checked the balance of the mobile phone. Later, with the passage of time, everyone got used to using the APP to complete this service, because the APP is more in line with people's habits and more convenient.
People who are used to using apps, seeing the number 10086 again may not feel as interesting as before, because most of the situations that see 10086 now are China Mobile calling you. In order to make money, communicators are constantly selling various new packages to their users.
If these packages are low in price and cost-effective, I believe people will not be so annoying. The key problem is that many of these new packages are just raising the price, but the price-performance ratio can't keep up. In other words, China Mobile wants to make more money, but is not willing to invest more costs.
The content of the package does not improve in terms of cost performance, and it is naturally difficult for consumers to buy it. At this time, China Mobile's customer service often adopts various words, sometimes even through the way of flickering to let customers change packages.
Consumers have a misunderstanding, buy a new package, and then, in the process of use, they will find themselves "deceived", and it is inevitable that resentment will arise in their hearts, thinking that they have been deceived. There are more such cases, and people are very disgusted with China Mobile's sales, and even with the number 10086, they hate it.
Elimination is inevitable
Since business such as package handling and balance inquiry can be solved on the APP, and people have also resented the phone, the APP has naturally become the choice of most people. But when China Mobile developed the APP, there were many other problems.
At the beginning, there was definitely no experience in engaging in APP, so China Mobile launched a large number of APP. What's even stranger is that not only the head office is pushing apps, but also the provinces are pushing apps, which has led to a lot of apps for China Mobile. However, this is not a very troublesome thing for consumers. Consumers only need to download the software that suits them according to their own needs.
But this is not a long-term solution. For consumers, app has not been able to make timely updates to the expansion and transformation of demand, and some functions are somewhat chicken ribs, and it is not very convenient to use. Especially with the advent of the 5G era, people receive more and more information every day, but the time is getting more and more tense. This requires that the APP not only needs to be fully functional, but also simple and convenient.
All in all, when the APP can no longer meet people's needs, it is only a matter of time before it is eliminated.
For China Mobile, the original intention of launching many apps is to provide better services and promote more businesses. But long-term feedback suggests that this strategy is no longer suitable for today's market. The reputation of the 10086 APP is not good, and the rating is still declining. When the role of the APP for China Mobile is getting smaller and smaller, China Mobile still has to invest energy in the operation of the APP, which is obviously a loss-making transaction, and the suspension of 10086 APP can be understood.
summary
The wheels of the times are crushing the past, constantly moving forward, and it is reasonable that some backward things are eliminated. Now China Mobile is focusing more on the main online business hall APP, and other apps are either abandoned or streamlined and integrated into the main APP. In this way, the APP will be more practical, consumers will be willing to pay for it, and China Mobile will be more simple, unified and orderly to manage.
With the further popularization of 5G, the torrent of information that people receive from the Internet every day is even more turbulent. In this way, the simplified APP is more in line with people's needs, which can be seen from the popularity of short videos. Consumers have generally lost patience! If we continue to operate a large number of complex apps as before, it will only make more and more consumers dissatisfied!
Will China Mobile's 10086 APP stop operating? Netizen: Elimination is "inevitable"
Coming to a halt? China Mobile: 10086 APP is going to say "goodbye" to everyone