At the just-concluded Shanghai Two Sessions, a string of new data highlighted the majestic momentum of Shanghai's consumer market. In the past year, Shanghai added 1,078 new first stores, and the total retail sales of consumer goods increased by 13.5%.
Looking forward to the new year, in order to accelerate the construction of an international consumption center city, Shanghai will also promote the continuous improvement of the format and function of the world-class business district. Undoubtedly, the continuous iterative upgrading of the Nanjing Road business district is an important part of it.
The reporter learned from Shanghai Shimao Plaza, located in the nanjing road business circle, that from today onwards, it has joined hands with Gundam Tide to create a series of New Year pop-up activities. Through the tide play exhibition, new product launch, phantom rhythm space, etc., it will bring rich and diversified interactive experiences, and make a "experience economy" of the world-class business district.
Animation elements + traditional culture, cross-border interaction to knock out a new spark
Stepping into the square outside Nanjing East Road, you will be greeted by the joyful "Chinese Red" - restoring a series of Chinese elements such as the cornices of ancient oriental buildings, lanterns hanging high on the eaves and Beijing rhyme drums, and a group of Zodiac Gundam warriors wearing "Chinese style mechs", setting off a festive New Year atmosphere.
The Zodiac Gundam series implants the Gundam body into the Chinese zodiac elements, skillfully integrating art design with national tide culture. There is also a 3.5-meter-high illustrated version of the Yinhu Gundam statue and a 2.5-meter-high Q version of the Yinhu Gundam, leading the zodiac Sign Gundam to gather together to integrate the concepts of "Chinese knot" and "Yinhu" into the body to convey good wishes for the Chinese New Year.
The inaugural exhibition also invited the famous Japanese digital art team NAIKED to create a dynamic light and shadow art show for the Zodiac Gundam and QMSV. In the center of the exhibition area, a Gundam Phantom Rhythm Space is specially set up to present a dynamic experience of "hearing" + "vision" for people. Under the strong sense of light and rhythmic rhythm of music, it ignites vitality and vitality for the Year of the Tiger.
At the event site, the public can also see all the series of QMSV products and precious artists' joint models. There is also the debut of Gundam's joint product with the famous artist Ashley Wood (Underverse UV) in the fashion world.
Start interstellar travel, meet art unexpectedly, and "unlock" the rich multidimensional space
In addition, the highly anticipated "829 Chaocang" trend block will also open trial operations in recent days with food and catering, trend exhibitions, life experience and other formats.
Stepping into it, it completely broke people's "stereotype" of general shopping malls. Futuristic design, combined with cosmic space elements, integrated diversified format layout and immersive entertainment experience... It has become a new social space for young people.
Turn around and step into the "tide warehouse", and the layers of surprises will begin. 7 scenes, such as the head trend IP "MOMO PLANET" from the local area, driving a silver spaceship to land and creating a celebrity wall filled with fun blind boxes, bring people into an interstellar journey full of science and technology, and jointly explore the mysterious unknown "weightless space".
Here you can also meet art unexpectedly. "Hi Ukiyo-e - Art Treasures Exhibition" was the first exhibition in Shanghai, presenting 120 centuries-old ukiyo-e paintings. In the future, it will continue to launch richer exhibition content and entertainment experiences here.
In the view of many people in the industry, the completion of the "829 Chaocang" theme block unlocks the high-rise introduction code with a multi-dimensional space with both punching, playing and shopping and social attributes, and also injects new "tide" vitality into the Nanjing East Road business district. "Breaking the circle" links not only the compatible innovation of Chinese style and animation culture, but also the interpretation of Chinese cultural charm in the circle language preferred by the younger generation.
Author: Wang Jiayi
Editor: Shan Yingwen
Editor-in-Charge: Gu Yiqiong
*Wenhui exclusive manuscript, please indicate the source when reprinting.