Recently stopped broadcasting for 2 months of anchor a small group finally resumed, because there was no live broadcast for a long time, her popularity after the rebroadcast is quite high, not only many anchors send gifts, fans are also very much looking forward to her return. However, there is still the shadow of capital behind this matter, and the small group also left a message at the bottom of a video, saying that its liquidated damages were as much as 600 million. It seems that in the future live broadcast industry, the power of capital can crush the demands of anchors.
A small group is the anchor of the whole network, and she has made countless water friends addicted with her funny style and unique voice. After joining the fighting fish, the popularity of Xiao Tuantuan soared, and then her live broadcast also caused quite a stir, and more importantly, the fans of Xiao Tuantuan did not care about her appearance and figure, more simply liked this anchor. This kind of influential anchor without too many black spots can naturally become the focus of competition between major capital and MCN institutions, and when the contract of the small group is about to expire, her team and the guild behind it have played many rounds of games.
Now that the small group has resumed broadcasting, it means that her relationship with the guild has been handled well, otherwise it will not continue to broadcast live. After the agreement between Xiao Tuantuan and the capital behind her, it also represents that she wants to re-enter the "hit worker" model. In the fiercely competitive live broadcast industry, the small group can continue to be hot for so long, and the fans are still increasing, and the fans outside the circle are also constantly joining, and it can be seen that the small group does have something.
In the past, when the live broadcast industry was just emerging, many anchors signed contracts directly with live broadcast platforms, so at that time, many big anchors earned a lot of money, and their voice in the industry was very large. Later, the major platforms were reformed, and the anchors had to sign a contract with the guild if they wanted to anchor, and then the guild and MCN agencies greatly strengthened their control over the anchors. For example, Zhou Shuyi, the first sister of Douyu LOL, wanted to get rid of Qihuang's control of her after the great development of her live broadcast career, but she was opposed by Qihuang's boss, and eventually the two sides had to negotiate and compromise.
After the live broadcast industry entered the second half, not only the relevant departments were strictly supervised, but many MCN institutions took advantage of the rise, and the control of live broadcasting was also greatly improved. For some anchors, they were killed by the live broadcast contract card, such as RNG's professional Uzi once wanted to make a comeback, but the club sold the live broadcast contract to the Little Elephant Guild, so his comeback was delayed for about 1 year.
In the future, the live broadcast industry will no longer burn money like before, so whether the anchor can stick to it depends on whether his live broadcast style will be liked by fans. For big anchors, it is difficult to have that kind of scenery status again.