Sanyan Finance news on January 25, according to Xinyan Finance reported that Xiaohongshu has recently made organizational structure adjustments. The former Community Department and the E-commerce Department will merge into a new Community Department, and in addition, there is news that Conan, COO of Little Red Book, will bring e-commerce business.
In this regard, Xiaohongshu responded that Xiaohongshu's community vision is to become a diversified lifestyle gathering place for more users, and trading is an important part of community life. The user's trading mind should be cultivated in the community, and the merchant's transaction ecology should grow in the community. The merger of the community and e-commerce businesses is a natural iteration of the organization's process of realizing a shared vision.
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