Autohome responds to the "year-end layoffs": it belongs to the optimization of normal organizational structure, and the amplitude does not exceed 5%

Economic Observation Network reporter Gao Feichang On December 29, the news of "autohome layoffs at the end of the year" came out on the Internet.

According to one netizen, "The big layoffs of Autohome have begun. Internal departments are merged, the departments involved have layoffs, which departments can see DingTalk, and the compensation plan is n+1+1.8. Talk on the same day, go on the same day, there is no need to hand over. ”

In response to this news, the Economic Observer Network reporter called the auto home for the first time to verify. A person from the company's public relations department replied to reporters: "This layoff belongs to the normal organizational structure adjustment and optimization, the personnel optimization range does not exceed 5%, and there is no situation of a large number of layoffs on the Internet." ”

According to another person who currently works at the autohome, he told reporters: "It is true that several departments have been abolished, for several months. ”

At the end of this year, a number of major domestic Internet manufacturers have reported layoffs, including Baidu, iQiyi, Tencent and other portals. As a leading vertical car website in China, Autohome has not been spared in this wave of Internet layoffs.

According to autohome's third quarter 2021 financial report, the quarterly revenue was 1.7638 billion yuan, down 23.8% year-on-year; the net profit was 521.7 million yuan, down 38.4% year-on-year. This is another quarter after the second quarter, Autohome has seen a double decline in revenue and net profit.

In terms of the company's stock price, Autohome's record single-day high price on January 17 this year was $146.82, while as of the close of trading on December 28, its stock price was $27.120, down more than 81%.

It is understood that in 2016, after a major strategic transformation, Autohome invested its main energy in media services and clue services, while the original used cars, auto e-commerce and other sectors were abandoned.

According to the 2016-2019 financial report, autohome's revenue and net profit have risen by double digits every year. However, in the past two years, autohome revenue has begun to decline.

With the emergence of new communication media such as video and live broadcasting, the user experience of the autohome, which is dominated by the traditional graphic mode, is reduced, and users are constantly diverted by competitors.

According to the third-party agency QuestMobile report, in the distribution of advertising media of the TOP 10 new models in 2020, EasyCar accounted for 22.2% of the share, Autohome accounted for 17% of the share, and today's headlines ranked third with a share of 15.1%.

According to the "2021 Q3 Mobile Internet Industry Data Research Report" released by Aurora, in the third quarter of 2021, the number of new users added to the Autohome APP in the quarter was 9.2 million, less than half of the 25.381 million of Yiche, and 4.677 million less than the 13.877 million of Chedi.