Winter seasonal fruit - navel orange (most people generally call oranges easy to remember, I heard that the navel oranges in Gannan are the best). People like it because it contains a variety of nutrients, such as vitamin C and β-carotene, which are needed by the human body. In particular, girls who love beauty like to use it to juice and drink, perhaps thinking that because it is a good beauty slimming drink.
Speaking of navel oranges, I can't help but think of the previous tobacco king - Zen Shijian, who contracted more than 2,000 acres of mountain forests at the age of 70 and began to grow oranges to achieve his second entrepreneurship, which is now a very legendary Zen orange.
His second venture has won the help of industry tycoons, and even Liu Chuanzhi, the boss of Lenovo Group, a big man in the IT industry, has also cooperated with him to create "Chu Orange Willow Peach". These two business leaders have integrated their past life experiences and brilliant stories into new agricultural projects, and have since written new business legends.
Having said that, back to the point. Oranges are one of the most beloved fruits, and the taste and nutrition are not repeated here.
If you are a fruit shop owner or a seller of fruit on an e-commerce platform, today, we are here to share the "artistic life" of an orange.
For an orange that is familiar to the public, what is special about it that deserves our deep digging and exploration? If you want to write a copy of its product features and novel perspective, how should you start?
First sort out and analyze the relevant keywords of the orange, and then from the relevant matching words, find the most suitable entry point for copywriting creation.
1, orange core keywords: juicy and sweet meat, thin skin, juice, nutrition, juice, beauty, decanting, degreasing, thirst quenching.....
2. Matching related words: fresh, green, sweet, taste, health, nutrition, nature, mountain forest, sunshine, time.....
The core of copywriting creation is to connect and match from keywords to the closest related words, so that the advantages of the product and its appeal can be naturally transmitted to the audience.
Copywriting sources:
1. Product selling point type
Associative words: Orange > taste > sweet
Why are oranges so sweet?
Natural sweetness,
Melted into the smell of sunshine of the year sense of 2400h.
--xx sweet orange brand
2. Characteristics of the difference type
Associative words: Oranges > naturally > fresh
Grateful for the magic of nature,
This creates an unbiased 30-degree slope.
The spacing of each orange tree is precisely measured over the size,
The transparent space just lets the gentle breeze kiss with the sun,
Enjoy the bathing and warm sunshine of natural mountain springs all year round,
They happen to be pregnant with sweet and juicy honey oranges.
3. Characteristic type
Associative words: Orange > taste> fresh and sweet> sweet
A mouthful of sweet,
It was the return of a first love in October.
4. Story-type
Associative words: Oranges > experience > time > convey the value of > emotions >
A honey orange,
To complete the ten-month journey,
Just like the ups and downs of life,
Along the way, it has withstood the wind and rain and the world's doubts.
Still keep a sunny smile,
It's a full-bodied thought,
It is also the wisdom to decipher the taste buds of life,
Believe in the power of natural delicacy,
It will eventually stand the test of people's pickiness.
5. Incentive type
Associative words: orange > sunshine > spirit
Oranges that dare not grow backlight,
How to get the worldly mediocrity.
6. Selling point type
Associative words: Orange > sweet> natural > time > inheritance
The fresh sweetness and juiciness of oranges will take nature and sunlight into the belly,
The gentle climate gives it a naturally sweet, yet greasy, sweet taste.
20:1 golden sweet-sour ratio,
More able to satisfy people's picky taste buds,
A mouthful of full and juicy is a pleasant satisfaction from the tip of the tongue to the tip of the heart.
This article is from the original article of the headline number of "Dr. Brand", please indicate the source and author number of the article when reprinting.
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