Tencent Digital News On January 24, Beijing time, there are still 6 days before the Lunar New Year, Apple Music launched an annual New Year special planning event, bringing users celebrity blessings, exclusive playlists and special radio programs.
First of all, in this Spring Festival, Apple Music brings a series of exclusive content created by editors, Apple Music invites Wang Jiaer, Li Ming, Xu Jiaying, Wu Jianhao, Xu Guanghan, VAVA, Lang Lang and Gina Alice and Gentle Bones and other musicians to share their unique playlists and tell their New Year's wishes and music stories. In addition, these Chinese musicians also dedicated their voices to the new year and participated in the Special Chinese New Year program of Zane Lowe, the host of Apple Music.
At the same time, in June 2021, Apple Music released Du Atmos Spatial Audio Technology, and C-Pop, which absorbs global culture and music styles, now has a more obvious international temperament with the trendy and avant-garde pop picture, more diverse and personal, showing the vivid personality and self-contained worldview of musicians.
On the occasion of the arrival of the Year of the Tiger, Apple Music editors have selected 100 C-Pop masterpieces since the debut of space audio last year, depicting the "all-round" appearance of Chinese pop music - through space audio, you can instantly be at the concert scene, listen to Jay Chou's passionate chorus of "Double Stick"; capture the rapper tacit understanding amplified by Wang Ether and Ai Ren in "Pay Right Now" and "No Wifi" of Yi singer-songwriter JIHU. Or immerse yourself in the dark imagination and dream metaphor of "Counting Sheep" in Guo Caijie's transformation work - spatial audio touches emotional details and spatial layers, restoring the multi-perspective face of many song creations.