On January 19, ANTA Sports released a profit forecast announcement. In the announcement, ANTA Sports pointed out that after deducting the impact of the loss of its joint venture company (i.e. Amalfon Group), it is expected that the profit attributable to shareholders of the company (i.e. net profit) will increase by no less than 35% in 2021, and in addition, according to the comprehensive benchmark, if the impact of the loss of its joint venture company is included, ANTA expects the profit attributable to shareholders of the company to increase by no less than 45% in 2021. In 2021, when Chinese brands are rising strongly, ANTA Sports still maintains a growth rate of more than 30% in revenue, ranking first in the industry.
When it comes to ANTA, it should carry the youth memories of many people, and ANTA is one of the giants of domestic sports brands. It stepped out of the southeast coastal town, stepped onto the world stage, and caught up with Nike Adi; it started from a small workshop, continued to struggle and struggle in the wave of reform and opening up, relying on the spirit of "never stopping", from the previous traditional sports brand to a comprehensive fashion clothing retailer, sitting on the top spot in China's sporting goods industry, becoming a model of "Jinjiang experience".
With the birth of the national tide to occupy most of the market, many sports brands have ushered in the "second spring", and domestic sports brands have become synonymous with "trends". Especially this year, before the Xinjiang cotton incident made Li Ning stand out, after the wonderful appearance of ANTA in the Tokyo Olympic Games, and the large donations of Hongxing Erke's popular network, all of which show the strong rise of domestic sports brands. Achieving a market value of 100 billion yuan is ANTA Sports, which has also surpassed Adidas to become the world's second largest sporting goods group, with remarkable strength.
Although the ANTA brand has long been world-famous, the Ding Shizhong brothers are very low-key (according to the newly released "Forbes Release Chinese mainland Rich List", Anta Sports Ding Shizhong and Ding Shijia Brothers ranked 56th and 58th with a wealth of 61.2 billion yuan and 59.9 billion yuan respectively, up 14 and 15 places respectively from last year, ranking first and the top of the list in Quanzhou). After Ding Shizhong became famous, he divided the company's shares among relatives, his sister Ding Yali had a wealth of tens of billions, and his cousin Wang Wenmo was also a billionaire.
The business celebrity introduced to you today is Mr. Wang Wenmo, vice chairman of Anta Group, as the cousin of "the richest man in Quanzhou", but he is low-key and long-term dormant in a corner, extremely mysterious; but he is enthusiastic about public welfare undertakings to poverty alleviation and disaster relief, scholarships, teaching and education, the cause of the elderly, and the construction of the township, and is a well-known philanthropist and entrepreneur in Quanzhou, Jinjiang, and Shishi, and is deeply loved by local fathers and villagers.
Although Wang Wenmo acts in a low-key manner, rarely appears in public, and usually has little media coverage, after careful searching by the author, he still found some clues about Wang Wenmo. Xiaobian specially sorted out Wang Wenmo's information for everyone to refer to and learn from as an example, and also hoped that he could continue to work hard, be the pioneer and model of the times, set a good example for the people, and make more contributions to society.
So, why does Wang Wenmu allow people to be?
According to Wang Wenquan, president of the Shatang Community Association for the Elderly, Mr. Wang Wenmo is very enthusiastic about public welfare undertakings, and for many years, just like his name, he has been silently supporting the community's road, education and other undertakings, although the company's affairs are very busy, sometimes he also takes time to visit the lives of the elderly in the community.
Wang Wenmo, born in 1957, a native of Shatang Community, Xintang Street, Jinjiang City, is currently the vice chairman of ANTA Group, a non-executive director of ANTA Sporting Goods Co., Ltd., a director of ANTA (China) Co., Ltd., and the honorary president of Jinjiang Xintang Chamber of Commerce, on October 27, 2021, Wang Wenmo ranked 321st in the "2021 Hurun Rich List" with a wealth of 21 billion yuan, an increase of 75% compared with the previous year' wealth, and an increase of 145 places.
According to public information, Mr. Wang Wenmo is an executive director of ANTA Sporting Goods Limited, primarily responsible for managing the Group's apparel operations, joined ANTA Group in June 2000 and has over 20 years of experience in the garment industry, Mr. Wang is the cousin of Mr. Ding Shizhong and Mr. Ding Shijia.
Since the age of 49, he has been the executive director and deputy general manager of ANTA Sporting Goods Co., Ltd.;
Non-executive Director of ANTA Sporting Goods Co., Ltd. since the age of 62 and ranked 251st in the 2019 Forbes China 400 Rich List for the first time with a wealth value of RMB10.46 billion;
At the age of 63, he was also listed in the "2020 Hurun Global Rich List", "2020 Forbes China 400 Rich List", "2020 Forbes Global Billionaire List", "2020 Hurun Hundred Rich List", with 10 billion yuan, 12.28 billion yuan, 1 billion US dollars and 12 billion yuan, ranking 2000th, 326th, 1990th and 466th respectively;
At the age of 64, he was also listed in the "2021 Forbes Global Billionaires List", "2021 Hurun Global Rich List" and "2021 Hurun Rich List", ranking 1249th, 1283rd and 321st respectively with 2.5 billion US dollars, 17.5 billion yuan and 21 billion yuan respectively
The light of domestic goods! Anta sits firmly in the industry "a brother"
Speaking of ANTA, the Ding Shizhong we are familiar with is not its founder, and its founder is just a small person. This man had served in the army and farmed, and it was not until he was in his forties that he entered the business world to work hard, and finally succeeded in one fell swoop. This person is Ding Hemu. As the founder of ANTA, he is very low-key, and there is almost no name or news on hot search or other news.
Ding Hemu, born in 1937, a native of Jinjiang, Fujian Province, is the eternal honorary chairman and founder of ANTA Group, the father of Ding Shizhong, chairman of the board of directors of ANTA Group, Ding Shijia, vice chairman, and Ding Yali, shareholder. Since 2002, he has donated more than 400 million yuan to social welfare undertakings, and has won the "China Charity Outstanding Contribution Figure Award" issued by the China Charity Federation, the "Most Loving Donor Individual" and the title of "China Caring Entrepreneur" by the 7th China Charity Award, while his family has been awarded the honorary title of "Charity Family".
Public information shows that the Ding family made a living from fishing in the early years, and after the spring breeze of reform blew into the Jinjiang River, watching the next-door neighbor earn a lot of money by making shoes, the 40-year-old Ding and Mu Xin sold everything in the family that could be exchanged for money: millet, clams, pigs, chickens, ducks, etc., and also borrowed some money from relatives and friends, and founded a shoe factory with his cousins. His son Ding Shizhong can be said to have grown up in a shoe pile since he was a child.
After graduating from junior high school, 17-year-old Ding Shizhong drifted north alone with 10,000 pieces borrowed from his father and 600 pairs of carefully selected shoes, determined to break out of the world. In Beijing, where he was not familiar with life, Ding Shizhong insisted on the uncompromising stubbornness and cleverness of a teenager to put Jinjiang shoes on the counters of major shopping malls in Beijing, including The Wangfujing Mall in Beijing.
During his four years in Beijing, Ding Shizhong earned 200,000 yuan. Until 1991, he carried the first bucket of gold he earned back to Jinjiang, and worked with his father Ding Hemu and his brother Ding Shijia to establish a shoe factory, named Anta, which means "starting a business with peace of mind and being a down-to-earth person". Two years later, Ding Shizhong gained the dominance of the family business.
In order to make Anta famous in the world, Ding Shizhong also tried to bet on the profits of 1 whole year to ask Kong Linghui, the then world champion of table tennis, to endorse him, and advertised on CCTV, 800,000 endorsement fees plus 3 million advertising fees, but also fortunately won the bet. Two months later, dealers from all over the country flocked to break through the threshold of Anta, sales began to rise, and sales revenue soared, from 200 million in 1999 to 1.26 billion in 2006.
On July 10, 2007, ANTA Sports was listed on the Hong Kong Stock Exchange and offered 600 million shares to the world, and the public offering alone was 183 times oversubscribed. Together with the over-allotment portion, ANTA raised more than HK$3.5 billion, setting a record for the highest price-to-earnings ratio and financing amount in China's sporting goods industry, and also achieving a major transformation from a family business to a public enterprise.
After Ding Hemu retired, the company was handed over to Ding Shizhong and Ding Shijia, in 2000, Anta developed rapidly with the opportunity of the Olympic Games, and by the time of the 2008 Olympic Games, ANTA earned a lot of money, and at this time, Ding Shizhong, watching Anta develop so well, he retreated to the second line.
According to public information, Ding Shizhong, born in 1970 in Jinjiang, Fujian Province, is currently the chairman of the board of directors of ANTA Group, the chairman of the board of directors of Amalfon, and the chief executive officer, executive director and chairman of the board of directors of ANTA Sporting Goods Co., Ltd. On October 27, 2021, Ding Shizhong ranked 66th in the "2021 Hurun Rich List" with a wealth of 77 billion yuan, an increase of 73% compared with the previous year, an increase of 35 places, and on November 4, 2021, the Ding Shizhong family ranked 56th in the "2021 Forbes Chinese mainland Rich List" with a wealth of 61.2 billion yuan.
In 2014, ANTA surpassed Li Ning in one fell swoop to become the leading leader in China's sporting goods industry; in 2015, ANTA's revenue reached RMB11.126 billion, an increase of 24.7%, becoming the first sports products company in China to enter the 10 billion club; in 2018, ANTA's total market value exceeded 100 billion Hong Kong dollars, becoming the first domestic sporting goods brand with a market value of more than 100 billion Hong Kong dollars. In addition, ANTA Sports' revenue in 2018 was twice that of Li Ning, and its net profit was nearly 900 million yuan more than the total net profit of Li Ning, Xtep International and 361 Degrees combined.
On October 18, 2021, ANTA Sports released the group's performance data for the third quarter of 2021. The data shows that the anta brand of the group achieved positive growth of 10-20% in the lower segment in the third quarter compared with 2020, and a growth rate of 10-20% in the middle segment compared with the same period in 2019. According to the content of the anta group investor meeting, ANTA children achieved low double-digit growth compared with 2020, compared with 2019, there was a growth of 25-30%, and the growth rate in the Chinese market remained at the forefront. In the third quarter, ANTA's brand online business increased by 25-30% year-on-year, and the growth rate exceeded 90% over the same period in 2019. In addition, in the first half of 2021, ANTA Sports achieved revenue of 22.81 billion yuan, an increase of 55.5% year-on-year, and net profit of 3.84 billion yuan, an increase of 131.6% year-on-year.
It is worth mentioning that Mr. Ding Hemu, the founder of ANTA, donated 100 million yuan to establish the "Waki Foundation" in 2011 to help the poor and the poor, and donated 60 million yuan in 2017 to build this village-level cultural center. The center will integrate cultural, entertainment, fitness, medical and other functions, and become a cultural base for new rural construction projects. In addition to the huge donation to build the Hemu Cultural Center, in Shore Village, Mr. Ding Hemu is most praised by his villagers for his continuous feedback to his hometown over the years: since 2008, Ding Hemu has paid monthly living subsidies to the elderly over 60 years old in Shore Village, accumulating more than 15 million yuan.
Today, Ding Hemu is more than 80 years old, but he is still in good spirits, and has been committed to charity, he has donated more than 100 million yuan to his hometown, but also for each elderly person to issue a monthly subsidy of 300 yuan, more worth mentioning that in the case of an a sharp rise in the market value of Anta, none of the Ding family members to cash out.
In 2015, more than 130 million yuan was donated
Since 2008, Wang Wenmo has paid a respect for the elderly in the Shatang community, 200 yuan per person per month, and in the past 12 years, nearly 400 elderly people have benefited, accumulatively distributing more than 800,000 yuan;
On January 31, 2013, on the occasion of the wedding celebration of his daughter Wang Xiaoyun and son-in-law Ji Zhurong, he did not forget to care about the lives of the villagers, and donated 280,000 yuan (RMB, the same below) to the Shatang Community Elderly Association in Xintang Street, Jinjiang City, and 1350 elderly people in the community had "red envelopes";
Since 2015, more than 200,000 yuan has been donated every Chongyang Festival, and more than 1.2 million yuan has been distributed; at the same time, more than 1.2 million yuan has been donated to shatang central primary school, with each teacher awarding 1,000 yuan per semester and more than 840,000 yuan for teachers;
Since 2016, he has donated 50,000 yuan to Xinqiao Middle School every year to teach and scholarship, and donated 300,000 yuan for the construction of student dormitories in Xinqiao Middle School in the same year;
Since 2018, it has donated 5,000 yuan per person for newly admitted students to universities, and has accumulated more than 500,000 yuan in the past 4 years;
In 2020, it donated more than 800,000 yuan to help the Jinjiang Shatang community build roads, and donated 250,000 yuan to the Philippine Shatang Hometown Association for the fight against the new crown pneumonia epidemic;
In August 2021, Jinjiang Xinqiao Middle School donated 3 million yuan for the construction of a new teaching building, at the same time, he also donated 1.35 million yuan to Shatang Central Primary School in Xintang Street for the purchase of classroom multimedia equipment, teachers' office computers and library decoration, etc., to help the school build a smart campus and a scholarly campus, and the latest donation of 1 million yuan for the construction of shatang community rest hall; in addition, Wang Wenmo also took the opportunity of his son's wedding celebration to donate 23 million yuan to the Jinjiang Charity Federation.
On January 16, 2022, Wang Wenmo and Wang Mingzhu donated HK$100 million to the Jinjiang Charity Federation, of which RMB20 million was donated to the Xintang Street "Love in the Heart" Education Charity Foundation through the Jinjiang Charity Federation (of which 18 million yuan supported the construction of xintang street community health service center and 2 million yuan supported the construction of Xinqiao Middle School).
"I can't remember exactly, I donated it, and I didn't count it, but I just tried my best to do something for my hometown." Wang Wenmo, who has always been low-key, smiled and introduced that he learned clothing skills in his early years, worked with Li Lang for 11 years, and later joined ANTA. "It is the reform and opening up that has given me everything, and of course I want to repay the society." Especially under the enlightenment and influence of the old chairman of ANTA Group, Ding Hemu family, who are charitable and charitable, I want to try my best to drive more people to do good deeds, make my hometown better, and make my villagers happier. ”
Charity is a traditional Chinese virtue and an important component of Jinjiang's humanistic spirit. Jinjiang businessmen in the world, good deeds in the world, they love to fight and dare to win, while hitting the business sea, adhering to a strong sense of social responsibility, taking the lead in promoting charity, taking the lead in practicing public welfare, so that Jinjiang charity donations have become a common practice and become the most beautiful scenery in the city.
Resources:
1. "Big Deal! Anta, the major shareholder, donated 100 million Hong Kong dollars..."
2. "Fujian Jinjiang's "Most Cattle Post-80s": Public Welfare Donations Exceeded 400 Million, and 3 Children Were On the List of Billionaires"
3. "Ding Shizhong became the richest man in Quanzhou!" Ding Shijia, Xu Shihui and Xu Rongmao on the Forbes Rich List
4. "He became the richest man by selling shoes, gave hundreds of millions of wealth to his sister and cousin, and donated 50 million to Henan"
5. "The richest man in Fujian donated 50 million, his sister is worth up to 10 billion, and his cousin is also a low-key billionaire"
epilogue:
Jinjiang, a small city on the southeast coast, has bred hundreds of sports brands such as ANTA, Xtep, Hongxing Erke, 361 degrees, etc., and the output value of shoes and clothing exceeds 200 billion yuan - which is also affectionately called "the city of domestic goods" by netizens. Anta Group has adhered to the sporting goods industry for 30 years, opened a new situation in the changing situation for many times, cultivated new opportunities in the crisis, developed from a traditional private enterprise into a global sporting goods group with a modern governance structure and international competitiveness, and achieved eight consecutive years of growth, leading the industry in the Chinese market, and sitting firmly in the top position in the field of domestic sporting goods.
The wealth story of ANTA Group may bring some inspiration to those who are struggling. I hope that the majority of entrepreneurs can also understand from the story of this big guy, so that their careers can be improved and reach a higher level.