Lange Zhiyang International Marketing Consulting Agency Yu Fei
The market is ever-changing,
However, the essence of the pursuit of the goal of the enterprise with the highest interests will not change;
Customer consumption psychology is constantly changing,
But the nature of human nature's pursuit of satisfaction, pleasure, fame, self-esteem, vanity, greed, etc. will not change.
success in marketing,
It lies in grasping the law of the movement and change of things,
Grasping the unchanging and essence of change,
Upgrade from traffic operation to user operation,
and constantly repeat the appeal,
In order to stimulate the powerful power of market awareness.
In this era when everything is folding at an accelerated pace,
The life cycle of the enterprise is severely compressed,
Change is the only constant!
When I was invited to the practical training of SAIC Motor, I pointed out that
In the era of information flooding and cognition,
It is difficult to obtain market dividends for products and projects alone,
Can't save the enterprises that are suffering,
Only insight and cognition are productive!
This is the harsh reality -
N more enterprises are on the road of loss, decay, decline, and closure...
You're not willing —"
Because of the efforts invested,
And so it took a lot of effort,
You are diligent and diligent in your reclamation,
But the harsh reality is —
You didn't borrow the brain to do the top-level design,
So that there is no traffic, no customer source, no profit,
Result = No market value!
Today, interconnected communities, Internet traffic pools, precipitated private domain traffic...
And so on some of the "digital hot words" of the new students,
This has caused the greatest confusion among many business owners:
Don't know how to do it?
Or to keep up with the trend...
It seems that it is really impossible not to learn from the famous masters of actual combat!
Founded for 18 years,
Successfully served 1,000 customers at home and abroad,
Accumulated rich practical experience,
Have a unique vision of the market to see through the essence ——
Effective traffic = target customer × appropriate scenario
Consumers' requirements for products become higher, become "virtual", become more diversified,
Instead of focusing solely on price and practical features,
Pay more attention to brand factors such as emotions and values behind the product.
When the traffic dividend disappears;
Disappearance of management bonuses;
The demographic dividend disappears;
When various dividends disappear,
brand dividends,
It will become an inexhaustible source of traffic and profits.
Dan Hill's research in the book The Truth About Buying shows that:
Emotions are more influential in making decisions than reason.
The closer the emotional connection,
The more profitable the company becomes.
Remember: at the product level –
We need to combine products and services to innovate,
"Products are not meant to be sold.
It's about having relationships",
This idea,
It is one of the core concepts of the new economic era.
Many businesses and individuals live painfully,
Mainly in the emphasis on the product itself,
Not the value of the product itself.
In fact, all products have ceilings,
Only marketing is unlimited
In the era of consumers and enterprises creating value,
Value is no longer just about products and services.
More importantly, the consumer experience,
A product or service becomes an artifact used to create an experience!
Behind the scene is an associative story,
Behind the personification is the perceived temperature.
Market competition is cognitive competition,
Establish product "human design",
Opening up new horizons is a must for the new era...
How to transform consumers' pain points into communication resources,
Let the consumer's resources become the communicators of the brand,
It will be a compulsory course for enterprises.
Today's marketing core -
Not to occupy the user's eyeballs,
Rather, occupy the user's mouth,
Rely on the user's word of mouth to do a good job in communication and marketing!
Word of mouth is related to the product,
Word of mouth is the biggest traffic.
But word of mouth is not determined by the product,
It is determined by the relationship between the enterprise and the user.