New Oriental founder Yu Minhong transformed live with goods! With more than 6 million fans, he sold goods on Douyin and became a god in a war!
He spent 1 minute in the live room recommending a new book, and sold 80,000 copies, a whopping 5.6 million!
The author of the book is famous as a business consultant for Haier and Tencent: Liu Run, a well-known think tank in China's business community – known as The most expensive business consultant in China.
Yu Minhong listened to two classes of Teacher Liu Run on the APP: "5 Minutes of Business School" and "Business General Knowledge", he said that Teacher Liu Run spoke very thoroughly and directly attacked the essence of things, so he had to recommend his new book - "Bottom Logic".
What kind of book is "Underlying Logic"?
This book tells the underlying logic of the operation of the whole world, which involves many fields such as human nature, life, and business, and profoundly analyzes the essence behind many phenomena.
Teacher Liu Run's greatest ability is to get to the point and reach the essence of the problem.
"Underlying Logic" talks about a kind of probabilistic thinking: looking for certainty from uncertainty.
Assuming a 95% probability is defined as success, there is a 20% success rate for one thing. Is it possible to repeat it 5 times to succeed? The answer is no. Calculated by the formula of probability, this 20% success rate thing needs to be done 14 times in a row, and the probability of success can reach 95%.
In other words, if you repeat a thing with a 20% success rate 14 times, there is a high probability that it will be successful.
The well-known big V Jiubian also posted an article praising Liu Run's insight:
Liu Run has a saying that there is a 20% probability of a thing, and if it is repeated 14 times, it can achieve a 95% success rate.
I do feel this myself, in recent years to get a few super troublesome things, the essence is this logic, look difficult, in fact, the probability is low, the probability is low, try more than a few times, the number of times sooner or later will become. It's a bit like playing games, I used to play a level of "Only Wolves", I didn't pass a night, but I passed it in the end.
When I first joined the company, the leader asked me to write an algorithm during the holiday, I tried hundreds of times, spent a May Day holiday, or got it out, and then the leader was shocked, saying that he never thought that a new employee could make it.
Then buy a house lack of money, all the big and small banks in Beijing to run again, and finally got the poor part, and then the suite nearly doubled, if the poor money at that time did not buy it was finished, more to say, if you lack money to find a small bank, the loan is very easy.
Many things are like this, lacking that state of "feelings", because the failure of several times is completely discouraged and hit, and ignore the progress bar, may have been half completed, and then bite the teeth to become.
"The Underlying Logic" mentions an interesting question: Why does the leader have to force his subordinates to drink at the wine table? If you don't drink it, you don't give him face, and you will be furious.
In essence, revelation is a test of obedience.
It is to see if you obey me unconditionally, regardless of whether my demands are unreasonable or not.
Only if you obey me unconditionally can the future work be carried out.
The obedience test in life can actually be seen everywhere, the girlfriend repeatedly cheats, testing whether the boyfriend loves himself; and Party A repeatedly modifies the plan, testing the cooperation of Party B; the leader even scolds the subordinates, making them absolutely obedient to themselves.
Everything is a obedience test, small things you obey me, big things you can listen to me, the leader let you dry this cup of wine, it is not uncomfortable to care about you.
Of course, for a person and a company to succeed, in addition to having the underlying logic, they must eventually form a closed loop of business!
The first layer, thinking has no closed loop, thinking has no logic;
The second level is that thinking does not have a closed loop; thinking has logic.
The third layer is that thinking has a closed loop and thinking has logic.
The fourth layer can form a logical closed loop at a higher level.
The fifth layer, always maintain, constantly break yourself, have a state of open mind.
Teacher Liu Run also took Amazon's rising and upgrading positive closed loop as an example:
In 1994, a deep thinker decided to start a business. On paper, he wrote down some of the variables that startups must face: customer experience; traffic; suppliers; low-cost structure; lower prices.
What leads to a customer experience? Lower prices. Everyone wants to buy more and better goods at a lower price.
What brings a lower price? Low-cost construction. The cost is low, the price is likely to be low.
What brings a low-cost structure? Economies of scale. Buy more from your suppliers. How can I get more from my suppliers? Huge traffic, enough users.
What brings huge traffic? Better customer experience.
Interesting things happened.
Starting from the customer experience, through the continuous enhancement of the causal chain, and finally back to the customer experience, a closed loop of positive circulation appears on the paper:
This deep thinker really began to push this "business closed loop" to rotate faster and faster, faster and faster, and finally into a high-speed positive cycle. This deep thinker is the founder of Amazon: Jeff Bezos.
Teacher Liu Run said in the book: Can hard work really get rich? The answer is cruel: labor creates wealth, but labor itself does not distribute wealth. Creating wealth is not called making money, and distributing wealth is called making money.
Many people work hard for 365 days and don't make much money because they don't have the right to distribute wealth.
Who are the people who really make money?
People who control the right to allocate resources: Apple controls resources, Foxconn can only work for it, and capital masters the means of production and resources, so the boss is to make money more than employees.
Why do high-speed rail stations and airports cost dozens or hundreds of noodles?
People in these places have extremely strong spending power, which has led to a large number of luxury goods moving in and pushing up rents. You don't rent a lot of businesses waiting in line, and it's because of scarcity that food prices have soared.
The airport firmly holds the right to distribute wealth and makes a lot of money.
Wealth distribution such a thorough insight, "bottom logic" there are many more, if you also want to be like a business consultant, through the world's bottom card, click below to take a look, buy the "bottom logic" recommended by Yu Minhong, believe me, this book is very good, the link is here, hurry up.
The underlying logic sees the bottom card of this world, Liu Run
