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Chinese mainland a music festival with a long history, quite professionalism and influence, the "32 Years of Music Pioneer List Glory Ceremony" will be held in the second quarter of 2022 in Guangzhou Haixinsha Asian Games Park. This is a chinese music event jointly created by Guangdong Radio and Television Station' Sound of Music, Cultural and Sports Broadcasting, Guangdong Satellite TV and Pearl River Channel, the most influential music radio and television media in China, together with 24 provincial-level radio stations in China, 4 regional radio stations in Hong Kong, Macao and Taiwan. On the evening, the most popular and powerful musicians and musical works of the year will be awarded, and the most popular and powerful musicians and musical works of the year will be crowned in 2020-2021. This year's event will be presented on the VR/AR/xR+5G+8K stage, once again refreshing the presentation height of the performing arts technology field in the 5G era, and the whole performance spans "virtual people", "virtual performances" and "digital assets", witnessing the exploration and landing of the "vowel chain".
In order to further promote the integration and interoperability of musicians in the Guangdong-Hong Kong-Macao Greater Bay Area and enhance the influence of China Golden Disc Awards brands in the Greater Bay Area, the "'Music Pioneers • Bay Area Songs' Music Pioneer List 32 Years Glory Ceremony" has been included in the "China Golden Disc Awards" Guangzhou City Music Season series of promotional activities, connecting the brand advantages of the Golden Disc Awards with the music resources of the Greater Bay Area, and promoting the revitalization and development of the music industry in the Guangdong-Hong Kong-Macao Greater Bay Area.
To this end, on January 21, 2022, the organizer held a grand and simple "Music Pioneer • Bay Area Song" China Golden Disc Award" Guangzhou City Music Season Series Promotional Activities Music Pioneer List 32 Years Glory Ceremony launch ceremony and music digital collection release ceremony in the conference hall on the first floor of the back floor of the Guangdong Broadcasting Center, and Gu Dayi, deputy general manager of China Records (Guangzhou) Co., Ltd., and Zhou Wei, deputy director of Guangdong Radio and Television Station, attended the launch ceremony. Ao Ran, Secretary General of the China Audiovisual and Digital Publishing Association from Beijing, and Liu Yang, Secretary General of the Digital Music Working Committee of the China Audiovisual and Digital Publishing Association, sent congratulatory messages. At the same time, online live broadcasts were carried out through platforms such as The Cantonese Listening APP, the Electrocution News APP, Weibo, a live broadcast, a WeChat video number, and Douyin.
Music pioneers, who contend with the front
"Music Pioneer Chart" - as one of the three authoritative popular music charts of the Chinese mainland radio and television media, it is the oldest and most influential professional radio pop music chart in the Chinese pop music industry, and the pop music chart with the most listening groups in China. Guangdong Radio and Television Station The Sound of Music, Cultural and Sports Broadcasting, Guangdong Satellite TV, Pearl River Channel, together with 24 domestic provincial radio stations, 4 Hong Kong, Macao and Taiwan and other regional radio stations, covering more than 600 million listeners, is the Chinese mainland, Hong Kong, Taiwan, North America and other Chinese pop music listening indicators.
From the beginning of the "Guangdong First Top Ten Radio Song <健牌>Grand Prix" in 1986 to the "Guangdong New Song List", which became the largest list in China in 1992, it has developed into a "Music Pioneer List" with influence covering the Chinese music scene. For more than 30 years, the "Music Pioneer List" has made Guangdong a base camp for Chinese pop music, launched a batch of outstanding works of the popular population, and has spared no effort to promote the prosperity and development of China's original pop music. At the same time, it has helped many star singers start from Guangdong and push them to the mainland music market, which is deeply loved by the majority of music fans and unanimously affirmed by the industry.
Strong and powerful combination, singing the bay area
China Golden Disc Awards is approved by the Central Propaganda Department of the Chinese music (audio-visual) industry of the national level awards, under the strong support and specific guidance of the China Golden Disc Awards National Organizing Committee, the China Golden Disc Awards is taking the major historical opportunity of the construction of the Guangdong-Hong Kong-Macao Greater Bay Area as an opportunity to use music as a medium to help Guangdong, Hong Kong and Macao to communicate and blend, and truly tell the Chinese story to the world, establish a Chinese image, and sing The Chinese melody.
In 2022, with the joint efforts of the Publicity Department of the Guangzhou Municipal Party Committee, China Recording Group Co., Ltd., Guangdong Radio and Television Station The Sound of Music and other units, the Organizing Committee of the China Golden Disc Awards will set up the Guangdong-Hong Kong-Macao Greater Bay Area Liaison Office in Guangzhou, committed to creating a series of activities of the Guangzhou City Music Season and enriching the spiritual and cultural life of the broad masses of the people.
Under the condition of normalization of epidemic prevention and control, the 32-year glory ceremony of the Music Pioneer List, as one of the series of promotional activities of the Guangzhou City Music Season, will make due contributions to the recovery of the performance market in the Guangdong-Hong Kong-Macao Greater Bay Area, help Guangzhou build a "city of music", revitalize the majesty of Guangdong Guangzhou as an important base for the development of Chinese pop music, and further promote the development of China's original music.
The honor returns, and the highlights continue
The publicity cycle is long, the forms are rich, and the high-quality partners are gathered
From the launch of the project on January 21 to the second quarter of the 32-year glory ceremony of the Music Pioneer Chart, the publicity cycle exceeded 100 days, which is rare in regular performance projects. During the warm-up period, a series of activities of the Guangzhou City Music Festival covering sharing sessions, concerts, concerts and various forums will be held, with rich and diverse forms, attracting many high-quality enterprises such as Guosen Digital to join, and increasing partners.
The industry song promotion and selection system is more in line with mainstream values
The "Music Pioneer List" has a professional song promotion and selection system. Every week, the professional DJs of 29 provincial music radio stations in the "Music Pioneer List" make song recommendations, and jointly score with representatives of many music media, music critics and musicians across the country, combined with the online voting of fans, to concoct the weekly list of "Music Pioneer List". Weekly and monthly top songs and singers have the opportunity to become the song of the year or the most popular singer, invited to attend the "Music Pioneer List" glory ceremony live singing, the selection mechanism is more fair, more in line with mainstream values.
The most dazzling audio-visual feast in the music scene will be staged at the landmark of Guangzhou
In the second quarter of 2022, the Music Pioneer Chart returned with 32 years of glory. A large number of popular artists, powerful singers, the most popular idols, and Internet celebrities will sing in Guangzhou's landmark Haixinsha Asian Games Park, and the stars will gather. At that time, the 360-degree panoramic cool stage, the world's top lighting and sound will be linked with 8 LED sail screens of Haixinsha, and hand in hand with EHang's world-leading drone for a surprise performance;
Together with Yiming Technology, Bamboo Shoot Interactive Entertainment, Hansen Entertainment launched the first meta-universe hyper-realistic virtual idol singer in the Guangdong-Hong Kong-Macao Greater Bay Area, performed wonderful performances, and jointly created the "Yuan" world in the Bay Area; jointly created the xR virtual + reality stage; and combined with the AR/XR+5G stage presentation, it will create the most brilliant audio-visual feast in the city for the audience and fans in an all-round and multi-angle manner.
More than 100 media rushed to report and spread throughout the network
The "Music Pioneer List" glory ceremony held every year will distribute annual report cards to the singers on the list, the scene is star-studded, more than 100 mainstream media are competing to report, and a number of Internet platforms are united to form a new media strategic publicity alliance, all-media release, launch various network interactions, and call on fans on the whole network to participate, which is bound to cause heated discussion and wide dissemination.
Photo courtesy of Guangdong Radio and Television Station Media Resources and Copyright Management Center Photo: Au Chi Lei
Music Digital Collection Released
This event will work with Guoxin Digital to jointly release the digital collection of music and related peripherals, and combine the traceable and immutable technology of the blockchain to jointly explore and create a rare and unique digital collection of performances. The digital collection of related activities will be presented in the form of a limited commemorative collection on the official only designated underwriting platform, Tiansheng Unitary Road-Vowel Chain Online Platform, and since each digital collection is a unique and irreplaceable limited edition, it will inevitably trigger the popularity of the collection on social media.
The three major music digital collections released at the event include: the Pioneer Chart Historical Memorial Collection, the Music Pioneer Chart 32 Years glory festival VIP ticket commemorative collection, and the Music Pioneer Chart 32 years glory festival star special commemorative collection.
Among them, the most valuable collection is the historical commemorative collection of the pioneer list - the trophy of the "First Guangdong Top Ten Radio Song Selection Grand Prix" in 1997<健牌>. As the earliest song chart in China, the "Music Pioneer List" has always encouraged local authors to create, and the top ten golden songs "Xintianyou", which was popular all over the country, were created by Guangdong musicians. On the day of the event, Liu Zhiwen and Xie Chengqiang, the songwriters of the song "Xintianyou", personally visited the scene of the event and launched the Activity of hundreds of millions of people on the Internet to sing "Xintianyou" again, and strive to once again promote the development of original popular music in Guangdong.
The Music Pioneer List Glory Ceremony VIP Ticket Commemorative Collection will cooperate with the Tiansheng Youdao online platform to test the water of NFT ticketing for the first time, using the online pay-per-view mode to create a "digital collection" of the "Meta-Universe" concert on the ticket side.
Subsequently, a large number of famous singers and artists such as Sun Nan and Lin Xiaofeng, and the new generation of strength singers will appear one after another to create a special commemorative collection of stars of the glory ceremony of the music pioneer list. At the same time, this series of music digital collections will be exhibited on a tour of the Avenue of Stars of the Greater Bay Area Home, the 686 Creative Park of Radio and Television City Investment and the Exhibition Hall of Haixinsha Asian Games Park.
Music Pioneer • Bay Area Song
"China Golden Disc Award"
Guangzhou City Music Season series of promotional activities and music pioneer list 32 years of glory ceremony
The stars gather on a cool stage
Tribute to the classic Singing the Bay Area
Leading the music scene Stay tuned!