Under the background of normalized epidemic prevention and control, how to expand domestic demand is an important topic. This year's provincial government work report clearly put forward that it is necessary to deeply implement the strategy of expanding domestic demand, promote the sustained recovery of consumption, and create a number of cultural, sports, tourism and business complexes, characteristic blocks, and night culture and tourism consumption agglomeration areas, so that the domestic demand market can be alive and hot.
Under this requirement, Zigong insists on building a unique cultural tourism city, taking the transformation and upgrading of the cultural tourism industry as a breakthrough to promote the steady growth of consumption. What's the logic, the grip, and the focus behind this? With questions, the reporter interviewed Zeng Hongyang, deputy to the Provincial People's Congress and mayor of Zigong City.
Reporter: We all know that Zigong has four beautiful business cards: Jiang Jie's hometown, the thousand-year-old salt capital, the hometown of dinosaurs, and the Chinese lamp city, attracting more and more tourists to Zigong for sightseeing, tourism and consumption. In the face of the new requirements for expanding domestic demand, how can Zigong prepare to further make good use of these resources?
Zeng Hongyang: As a high value-added, low energy consumption and low pollution industry, the cultural tourism industry is an important part of stimulating domestic demand, prospering the market and expanding employment, and can play a role in opening up both the supply and demand ends and smoothing the economic cycle. For Zigong, the importance of the cultural tourism industry is more fully reflected.
Looking at domestic demand first, in 2021, Zigong's A-class scenic spots received a total of 5.84 million tourists, an increase of 51.5% year-on-year, driving the total retail sales of social consumer goods to increase by 18.5%, 2.6 percentage points higher than the province. At the same time, in terms of investment, only one Fantawild Dinosaur Kingdom Park has an investment scale of 3.1 billion yuan.
Looking at the people's livelihood, I have a data here: the Zigong Lantern Festival alone, the associated jobs are about 100,000, and the city's annual new urban jobs are less than 40,000, which is an important people's livelihood matter to promote "six stability" and "six guarantees".
Speaking of transformation, or take the Zigong Lantern Festival as an example, every year, this item alone contributes more than 5 billion yuan of output value to Zigong. Therefore, whether it is cultivating new consumption growth points or expanding the level of effective investment, the cultural tourism industry occupies a pivotal position.
Reporter: There is another real problem. In the past two years, the service industry, represented by the cultural tourism industry, has suffered a major impact. In the next step to promote the great development of the cultural tourism industry, what are the new plans for Zigong?
Zeng Hongyang: Secretary Peng Qinghua pointed out at the 2021 Provincial Cultural and Tourism Development Conference that it is necessary to focus on building a strong province of culture and tourism and promote the high-quality development of cultural tourism. Governor Huang Qiang also proposed in the provincial government work report that it is necessary to innovate the integrated development of "cultural tourism +" and further promote the construction of the Bashu cultural tourism corridor. For Zigong, this is not only a new requirement, but also a new opportunity to build a famous city of culture and tourism.
Zigong cultural tourism resources are rich, high-end grade, with well salt, dinosaurs, lanterns and other world-class cultural tourism resources, is an important part of the Bashu cultural tourism corridor and the province's "one nuclear and five belts" cultural tourism development pattern. In recent years, the Cultural Tourism Industry in Zigong has shown a good trend of breakthrough development, and a number of iconic and leading cultural tourism projects such as the China Lantern World, the Red Education Base of Jiang Jie's Hometown, and the Fangte Dinosaur Kingdom Park have been implemented one after another, and the attractiveness, influence and reputation of Zigong Cultural Tourism have accelerated.
In the next step, in accordance with the requirements of the provincial government work report, we will take the cultural tourism industry as the new power source of "reengineering industry Zigong", vigorously implement the three-year action plan of the unique cultural tourism city, build the core cultural tourism brand, strive to create a national cultural and tourism industry integration development demonstration zone, a national all-round tourism demonstration zone, and make Zigong contributions to promoting the construction of Sichuan's culturally strong province and strong tourism province.
Reporter: When it comes to Zigong's cultural tourism industry, we can't help but mention the lanterns. The Spring Festival of the Year of the Tiger is approaching, what is the good point of the newly opened Chinese Lantern World this year?
Zeng Hongyang: Last year, we innovatively used Zigong lanterns to tell the story of party history to show the glory of the past century, and for the first time, we continued to hold an exhibition for 8 months, with 1.08 million people entering the park to watch the lanterns, and 600 million people online "cloud lanterns".
Compared with last year, this year's China Lantern World has added many new attractions and new tricks. For example, with the theme of "Guanzigong Lantern • Chinese New Year", the park has newly created five major theme lantern viewing areas such as Guotai Min'an, Hometown Nostalgia, and Together to the Future, innovating to build immersive scenes, allowing tourists to enjoy the ultimate lantern night tour feast, since the opening of the park on December 31 last year, more than 140,000 tourists have been visited. At the same time, Fangte Dinosaur Kingdom Park, which is adjacent to the China Lantern World, is also about to open for operation, with a total of 15 distinctive theme projects, which in addition to the thick history of Yandu and local characteristic culture, as well as the dream scene with the help of new technology, visitors can not only see with their eyes, but also deeply participate in it.
Here, on behalf of the Zigong Municipal Party Committee and Municipal Government and the hospitable 3.2 million people of Yandu, I also welcome tourists from all walks of life to feel the strong New Year flavor from Gonggong on the basis of epidemic prevention and control, enjoy Chinese lanterns, taste salt and help food, and celebrate the Spring Festival!
Look at the first end of Zigong 丨 Zigong news
Source 丨Chuanguan News
Editor 丨Li Ran
Editor 丨 Yu Ling
© Zigong City Radio and Television Station
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