The 3D animation "The Adventure of Atang" is scheduled for July 21, which may be the best cartoon in the summer program. The plot tells the story of the Chinese tea pet "A Tang", the core is still some Hollywood animation routines, but the style is a strong Chinese style.
Domestic animation is not easy, the Spring Festival LeTV produced "Bear Haunting Fantasy Space" to win 500 million box office, I don't know if for domestic animation, whether it has played a positive energy. In the tiger mouth of many domestic films competing for supremacy in the New Year's Day, it is very difficult to win this achievement, which is already the top picture quality in the current domestic animation films, but in terms of plot, it always makes the audience feel that they can do better.
Over the years, domestic animation has faced the biggest embarrassment, not only the long project cycle time and financial difficulties, but also the lack of original content. The strong smell of cottages casts a shadow over domestic animation. In fact, China is not only an animation talent, in the early years of the Shanghai Fine Arts Film Studio exported "The Great Haunting of the Heavenly Palace", "Mudi", "Three Monks", "Baolian Lantern", "Big Ear Tutu" can let the audience feel the strong Chinese style, as well as the excellent team production results.
The embarrassing situation of today's domestic animation is more or less due to the lack of collaboration ability of the team and the disconnection of the audience on the road of film industrialization. In China, animated films want to make money, and the most solidified way is to first broadcast them on TV, accumulate popularity, and then timely make a big movie. This situation is aimed at an audience group, undoubtedly a child audience. The main consumer group of cinemas is still mostly adults. In 2016, the animated film "Little Door God" only achieved a box office performance of 78 million in the case of being optimistic about major film companies, and is falling into the embarrassment of this vague audience group.
After "Little Door God", the newly produced animated film "The Adventure of Atang" continues to be directed and written by Wang Wei. It is still produced by The Light Chaser Design Co., Ltd., but compared to "Little Door God", the embarrassing thing is that the capital is no longer concentrated. This time, Beijing Zhonglian Huameng Cultural Media Investment Co., Ltd., Alibaba Pictures Group Co., Ltd., Tencent Penguin Pictures Cultural Communication Co., Ltd., Baidu Netcom Technology Co., Ltd., and Shanghai Gwah Business Information Consulting Co., Ltd. are all not among the producers.
This time, "The Adventure of Atang" (formerly known as: "The Fantastic Journey of Atang Xiaolai") will brave the summer file, which is also the most important domestic animation film in the summer file.
Domestic animation is not easy, and it is even more difficult to produce 3D animation. "The Adventures of Atang" operates well and can become the next "Return of the Great Sage". Today, however, investors are no longer as bold as they were two years ago. Of course, phenomenal movies are indeed unattainable, even if director Tian Xiaopeng comes again, he may not be able to operate another "Return of the Great Sage" in the same way. Directors like Wang Wei in "A Tang Xiaolai" who still adhere to the feelings of domestic animation show the embarrassment and calmness of Chinese animation filmmakers to a certain extent.