Apple's blockbuster of the year once again shows that mobile phones are replacing cameras for filmmaking

Issue 1252

Apple's blockbuster of the year is shown again

Mobile phones are replacing video cameras

Author | Xiao Yulin planned | Liu Keli

Creative fulfillment | Xiao Yulin Proofreader | Liu Fangzuo

Apple's Blockbuster "Comeback" was released, Apple gave us 23 minutes to reasonably touch the fish, the quality of the blockbuster is comparable to professional cameras, it shows that professional cameras will one day be replaced by mobile phones.

Apple's tradition of film of the year began in 2018, and "Comeback" is the fifth film, and the biggest change is that the length has been extended, a full 23 minutes. This is already the length of a big online movie, and it is also 2-4 times the length of the uprun videos.

Apple is always sending out such a signal, why should your next camera be a camera?

In "Comeback", an iPhone 13 Pro stringed together most of the scenes created by film and television in a scene, including studios, outdoors, night scenes, special weather, action scenes, etc., and even highlight, macro, ultra-wide angle and other technologies applied to some large-scale imaging equipment can not enter the tricky angle and so on. These scene designs first serve the iPhone 13 Pro, and then integrate into the plot. You see, the movie mode, the auto-focus function appears over and over again, and even dense enough to make people play. The film is to make people always realize that this is an advertisement, as an audience, please pay attention to the product.

Similarly, the story also pulls out a spectrum of similar content in the plot, I see that the topic of #Apple New Year short film will turn the countryside into Mars has been fermenting, from the countryside to Mars, from martial arts to science fiction, from science fiction to reality, such a design, you can say that the story is full and interesting, you can also say that this film covers most of the genre creators.

Conclusion

Remember that the 2021 China Golden Rooster and Hundred Flowers Film Festival set up a mobile phone image unit, whether there will be a fully mobile phone shooting cinema film in the future, we may wish to boldly look forward to it.

Finally, under the viewing experience of streaming media, I used the old iPhone XS to watch this video on the WeChat video number, and it is difficult to say that there is a good experience. Although the phone supports HDR format, it always feels that the picture is very mushy. Change the monitor, switch back to the 1080P HDR format and re-watch, and you will find that you can see the facial features in many low-light and backlit shooting environments.