On January 21, 2020, some media said that in the Tianyan inspection search zheng shuang fried chicken shop "small eggshell" brand, found that there is no valid food business license, but at the same time on the takeaway platform, Meituan takeaway and Ele.me can buy products in the store normally, reported out a few hours later, when someone entered the takeaway platform again to buy products, found that the store has been removed from the shelves. Zheng Shuang Fried Chicken Shop has also been launched as the most convenient monetization channel at present because of document problems.
Star side business to open a shop is actually a relatively public thing, after all, the use of their own fame for themselves to earn more extra money is not allowed by law, many Internet celebrities will also develop peripheral products through their own fame and then make a profit in the capital market. The name of the small shop is also very different, and it is okay to take any name itself, but the name "Little Eggshell" still has a more Mary Sue feeling whether it sounds or reads.
According to the related information provided by the takeaway platform, the original company associated with the fried chicken shop is called Dongyang Zika Catering Management Co., Ltd. and Dongyang Steaming Xiaoshuang Snack Bar, which has a catering business license, and its projects can also carry out catering operations, but the company was cancelled on July 21, 2020, that is to say, after July 21, 2020, the fried chicken shop operated by Zheng Shuang itself does not have the qualifications to operate the food industry again. Another company, Steamed Xiaoshuang Snack Bar, is still in existence, and its business scope is catering management, but it does not have a food business license.
To this day, once again on the takeaway platform to query the Zheng Shuang fried chicken shop "small eggshell", or can find the previous patronage of customers left by the punch card records, but the snack bar itself has been removed.
Food hygiene and food safety, especially during the recent epidemic, should be of great concern, and the unlicensed operation of restaurants has had a great impact on the regulatory side, and the closure is also a matter of reproach. As a star in Dongyang to open an industry under their own name, itself is also an expansion of their own popularity, but also beyond reproach, not only Zheng Shuang, many stars in Dongyang and other places, are their own industries, after all, from a business point of view, their own use of their own traffic to realize, than others use their own traffic to realize the efficiency of higher efficiency, and their own endorsement of other products to increase the amount of collateral exposure, but also can feed their own industrial chain, can be described as a positive cycle.
According to the data released by Tianyancha, it can be seen that in fact, whether it is Dongyang Twitter Card Catering Management Co., Ltd. or Dongyang Steamed Xiaoshuang Snack Bar, its corporate legal person and operator are Liu Xiaolei, and Liu Xiaolei is Zheng Shuang's cousin. In the final analysis, in terms of company operation, in the process of using Zheng Shuang's fame for monetization, Zheng Shuang herself used her cousin for practical operation, and she herself was only a vested interest.
In addition, what is more interesting is that in the public comments, some people once seemed to be dissatisfied with the store operation, the message said that the waiter's attitude was not good, and also said that the star's business is different, and the business is not afraid of closing, after all, it is not short of money.