Image source @ Visual China
Text | Deep ringing, the author | Zu Yang
Movie tickets 89 yuan a piece is too expensive? inexistent.
A land theater released "year-by-year unit of love" the original ticket price of 80 yuan, in the hands of ticket sellers can be 55 yuan to win, the original price of 35 yuan popcorn Coke package, ticket sellers only sell 12 yuan, a total calculation, nearly 40 yuan cheaper than the regular channels. Some ticket sellers told "Deep Sound" that if it is a movie ticket for Wanda Cinema and CGV Cinema, it will be cheaper.
While high-priced movie tickets have become an irreversible trend, in another secret corner, low-priced movie tickets have flowed smoothly and have the trend of short supply.
Especially the upcoming Spring Festival stalls, it is an excellent time for ticket sellers to make money. Ticket sellers have made enough preparations for a big job: crazy hoarding coupons for various studios, and brushing the screen in the circle of friends to "recruit offline agents" information, there is no shortage of tempting words such as "Spring Festival once a year, do a full half year", "just a mobile phone, teach you to become a qualified grandfather" and other tempting words.
Both to sell, but also to "pull people's heads", such a model is not the same as micro-business? After in-depth exchanges with ticket sellers, it was found that reselling movie tickets has formed a skillful sales system across various platforms such as QQ, WeChat, Zhihu, Douban, and Tieba.
Ticket seller circle of friends
Recruitment agent: multi-platform, deep routine
On Platforms such as Tieba, Douban, and Zhihu, search for "low-cost movie tickets", and you can see a large number of "secret" soft texts placed by ticket sellers everywhere; you can also see similar small cards when you scan the code and ride a bicycle offline.
All kinds of drainage means want to attract not only customers who want to buy tickets at a low price, but more importantly, agents who want to make money by scalping tickets.
A card attached to a shared bike
After brushing a few more soft articles, you can roughly summarize the routine of the travel article: first introduce the market of low-cost movie tickets is very good, especially now that the box office champion can reach more than 5 billion, the profit in the middle is very high; then popularize some of the correct means of wool, and stand in the buyer's point of view to follow the temptation, self-interest, high repurchase rate; finally show their transaction records, how much money they earned, and said that this is a side business that can earn more than 10,000 yuan per month, and then attach a weChat signal to the end.
In the soft text comment area, you can also see the effect of the conversion, and many people leave messages asking "how to join"?
After adding the above-mentioned contact information, we expressed as a buyer that we wanted to understand the "low-cost movie ticket" project, and the other party sent a document; and then asked for specific information such as ticket sources, profits, etc., the other party said that they need to pay money to continue to understand, and only by paying money can they add another WeChat signal to communicate with insiders.
The document introduces two charging standards, one is a student course with a price of 388 yuan, including how to obtain a first-hand ticketing course, and enjoy the qualification of entering the "peer ticket group", "low-cost ticket purchase group", "internal student exchange group", you can grasp the low-cost coupon code for the first time; the other is the agent course with a price of 188 yuan, there is no course and group qualification, just take orders, quotations, and earn the middle ticket difference.
According to the information in the document, low-cost movie tickets seem to be a steady business: the profit of a movie ticket is about 5 yuan-60 yuan, and the order is basically two starts, with an average of 7 to 8 orders a day. According to this income, it is estimated that it is almost a hundred yuan a day.
Screenshot of the document
When "Deep Ring" specifically asked about the 188 yuan agent course, the other party strongly recommended the 388 yuan student course, and said that the 388 yuan student course was more popular and earned more than the agent. Because students can master the skills of how to issue tickets and how to obtain coupons, such skills are like snowballs after mastery, and they can develop offline and agents alone to earn agent fees.
After becoming a student, you can "take orders" on shopping platforms such as Idle Fish, Taobao, and Pinduoduo.
The general ticket selling process of movie ticket sellers is that the buyer selects the theater, time, seat, and number of tickets on the ticketing app, and then sends it to the ticket seller, the ticket seller will quote for the order, if the buyer is accepted to pay, the ticket seller provides the buyer with the ticket code. Searching for "low-cost movie tickets" on Pinduoduo, the number of spelling orders is more than 100,000, and there are also many regular customers who have purchased many times in the comment area.
Ticket buying process
Of course, it is difficult for one person to cover the ticket sources across the country, so a group of wire newspapers that gather agents, ticket sellers or buyers from all over the country was born.
On QQ, with "low-cost movie tickets" as the keyword search, you can search for many online newspaper groups, almost every group has more than 100 people, and entering the group almost does not require any verification. Observing the transaction process in the group is more like "having money to earn together": the ticket seller will send the ticket purchase information to the online report group after receiving the order, and the people with resources will bid for the order, and the low price can get the order; the same buyer can also directly publish the information that he wants to buy in the group, and then choose the low-priced ticket seller to trade.
In the upstream of the ticket source is the "number one scalper" who distributes the agent course - in the middle of the ticket source is the ticket seller who has mastered the ticketing skills - the downstream is the agent who earns the ticket gap and sells second-hand tickets. At a time when the film market is struggling to breathe due to the epidemic, an industrial chain of scalping tickets is growing in secret.
Monthly income of more than 10,000? In fact, it is a low-priced inner roll
After understanding their set of industrial processes, we decided to test whether the movie tickets they sold were genuine and where the ticket source came from, so we sent a message to buy movie tickets in the QQ group. The original price of 47.9 yuan a movie ticket, in the end only cost 35 yuan, according to the ticket provided by the ticket seller to take out the ticket, and the ticket is no different from the regular movie ticket.
For the ticket source, I asked several ticket sellers to get two channels, one is such as ticket purchase platforms such as Taobao tickets, cat's eye, Wanda Movie, CGV Movie, Orange Sky Jiahe and other cinema software, as well as China Merchants Bank, Agricultural Bank and other banking software, will issue some coupons and coupons from time to time, so some ticket sellers are grabbing coupons and hoarding coupons in advance.
There is also a kind of movie-going benefit for employees within the studio, and ticket sellers will earn a lot of income at a low price and then sell it. Previously, an industry scalper contacted by the Film Information Office also mentioned that some low-cost sources of goods are from the theater, so it is necessary to have a good relationship with the cinema, such as helping some theaters to brush ticket supplements and arbitrage a large number of ticket supplements.
In this way, the so-called low-cost movie tickets are actually the use of poor resources and poor information by ticket sellers to earn the difference in the middle.
Some apps to get coupons
As for how much money can be made, in fact, it is still necessary to analyze it specifically according to the schedule, ticket price, and studio, and it is not like the "steady profit and no loss" mentioned above.
Generally speaking, if the movie ticket price itself is low, then the price that can be compressed by the ticket seller is also less, and correspondingly, the profit in the middle is low; in addition, like Wanda and CGV theaters belong to big-name cinemas, the amount and frequency of coupons issued are higher than other cinemas, so there will be more people hoarding movie tickets in these two theaters. When Deep Sound consulted movie tickets from the Earth Cinema, the ticket seller responded: "Very few people hoard tickets for this theater. ”
Movie tickets within the APP
Moreover, the rules in the online report group that gathered ticket sellers across the country are "the lowest price is obtained", so the industry also presents a situation of "low price inner volume", such as the popcorn package with the original price of 35 yuan, one ticket seller in the group gives 12 yuan, and the other one pays 10.8 yuan. This kind of behavior of letting their own interests fight for low prices to obtain orders has also been complained by some merchants and ticket sellers: "Crushing the middleman", "Isn't it good for everyone to make money together".
A ticket seller revealed to "Deep Sound" that after more than a year of doing so, he earned money for a movie ticket fee by selling, and he still made more money by recruiting agents with resources.
The spit of ticket sellers in the QQ group
However, although this line has been complained about "low profits" and "peer price pressure", it still attracts many people to enter the industry. For example, when I first joined the online newspaper group, there were more than 1600 people in the group, and in just three or four days, more than 100 new people were added, most of whom were mainly part-time, such as the student party with less pressure on life and study, the student party with relatively free time, the mother who was idle at home, and so on.
In the view of ticket sellers, the reselling of movie tickets mainly relies on small profits and resale, which also has certain risks. If the price of the cinema suddenly increases after the coupon is hoarded in advance, the profit in the middle will become lower; if too many coupons are hoarded, the result is that the tickets in the hand cannot be sold during the cold period, and they will face the risk of loss, and the repeated epidemic is also a disruptive factor.
Or there is too much uncertainty, many people in the group will resell movie tickets as one of the side businesses, in addition to reselling such as phone bills, traffic packages, video site members, Starbucks membership cards and so on. They will also add new business according to the current fashion, for example, after the recent collection of five blessings activities began, someone sent a message in the online newspaper group "3 yuan to receive dedication blessings, a large number of collections", after a few hours, another ticket seller bid "8 yuan to receive dedication blessings, there are goods to come", "10 yuan to receive dedication blessings"...
Where there is demand, there is a market. However, this line is still a mixture of fish, for the ticket sellers who resell movie tickets, the nature of the work is unstable, and to some extent, it disrupts the market order; for buyers, there may also be a risk of collecting money and running away with money.