In the past years, we have tearfully read the sorrow in the shadow of the epidemic and seen the withering of the mottled world. However, it is heartening that human beings always stand up again in the midst of suffering, and use wisdom and strength to lift up a new sky.
Dark clouds are difficult to cover the clouds, and the heart will cut the thorns.
We see that when the strong wind stops and the tide stops, countless cultural travelers are struggling and insisting on seeking innovation and change, exploring the clarion call that can break the silence of the industry. For them, there is a dawn brewing in the darkness, and the old crisis is the new momentum of development.
We recognize that in the weather-beaten cultural tourism industry, the industry is responding to the call of the times and industrial change with innovation. They use their ingenuity to sculpt the local style of each destination, eagerly hope for the return of travelers, and hope that the industry will recover and take another step.
We have realized that when repeated epidemics have made the pace of recovery of the cultural tourism industry uncertain, cultural tourism people are still looking for certainty in uncertainty. In them, we feel the pure love for the industry, the tenacity behind vulnerability, and the fearlessness hidden in the worry.
All these bittersweet and bittersweet events in the cultural tourism industry deserve to be written and remembered. All the pioneering forces displayed on the road to chasing dreams should be "drummed and shouted". At the end of 2020, Global Times Global Travel firmly believes that we must cheer for innovators in China's cultural tourism industry and praise the industry pioneers!
The epidemic has brought a gap in thinking and precipitation time to domestic tourism, and brought new development opportunities. As a central-level media that has been working in the tourism field for 16 years and has always adhered to the pulse of the development of the industry, we hope to see a domestic tourism market that continues to prosper and renew after the epidemic, hope to see more high-quality tourism products with international competitiveness in the industry, and also hope to see more and more consumers harvest in-depth travel experience in China's great rivers and mountains.
Therefore, in 2021, Global Times Global Travel has launched a series of reports throughout the year - "Looking for The Pioneer of Chinese Cultural Tourism". We will focus our lenses and brushstrokes on various segments of the cultural tourism industry, and explore the diversified values and epochal significance that permeate the evolution of the industry.
In 2021, we went to the countryside to witness the same frequency resonance of eco-tourism development and rural revitalization strategy, recording the great changes that have taken place in every inch of land there; we went deep into scenic spots to explore the path of transformation and upgrading of green waters and green mountains and the intelligent results of keeping up with the trend; we talked to cultural and tourism enterprises, shared their innovations, creativity and innovations with the industry, and promoted industry exchanges, mutual learning and high-quality development; we paid attention to the cross-border tourism "rookies" and were happy for every time the industry broke ground. With our voices to deliver fresh and beautiful energy...
From the current point of view, perhaps the cultural tourism industry is still a luxury in the short term. But it is precisely at this time that cultural and tourism talents should work together in the same boat, watch over each other, and draw nourishment from adversity and exchanges and mutual learning. Adhering to the original intention of cheering up China's cultural tourism industry and sharing the innovative achievements of the industry with Chinese cultural tourism practitioners, Global Times Global Travel has selected 8 industry leaders from its one-year visit as classic cases of "cultural tourism pioneers", which illuminate the way forward for the cultural tourism industry. The following is a specific list (in no particular order):
China Exemption Group
Ctrip
OCT Group
Township Companion Culture and Tourism Group
Wanda Hotels & Resorts
Shaanxi Tourism Group
Sunac Cultural Tourism Group
Fenjiu Cultural Scenic Spot
These classic cases reflect the innovative measures and experience results in the promotion, construction and development of tourism projects under the dual challenges of the global epidemic and industry change, which have exemplary significance and promotion value. This case sharing will be conducive to promoting the quality and efficiency of domestic tourism publicity and promotion, promoting the integration and high-quality development of the cultural tourism industry, and setting an anchor for the innovation and reform of the cultural tourism industry in the new era.
In 2022, Global Times Global Travel will continue to promote the series of reports on "Finding China's Cultural Tourism Pioneers", focusing on the emerging formats and accumulated forces in the cultural tourism industry, moving the footprint of the interview to a broader area, helping to stimulate the consumption potential of cultural tourism in the country, and building a harmonious future for the sustainable development of the cultural tourism industry.
Global Times Auto Weekly
Global Times Fashion Weekly
Global Times Property Watch
Global Times Frontier Watch