If there is a person who is extremely fascinated by the avant-garde dark style, it must be indispensable to their home.
It has its own brand style culture, brand wind direction, corporate brand culture is worthy of public consideration, it is - the illusionist.
When it comes to black, what's the first thing that comes to mind?
Fearful, mysterious, dark, understated, cool, or fashion trends?
From the definition of color, black belongs to no color, but because of its special psychological feelings, it is selected and defined by humans as a psychological tone and gives pluralistic meanings.
In Western culture, black is often given a dark, frightening meaning. In Chinese culture, black is the color that has been worshipped for the longest time in ancient history. The Taoist black-and-white Taiji theory of "all things negative yin and yang" is an important color and philosophical thought that has influenced Chinese culture for thousands of years.
It is precisely because of the meaning that black is given at the level of cultural significance, and in the field of fashion, it is also used by designers to create and convey their own design ideas and brand culture.
An example is the visionary, who uses avant-garde, irregular design, paying attention to the material, texture, cut and detail of the clothes themselves, vividly showing the temperament and soul of the clothes. Let this smear break through the original confinement and have a unique appearance.
Founded in 2012, Visioner opened a number of offline stores in Diwang Plaza in Guangzhou, and began to switch to online in 2013, mainly engaged in Japanese Dark Pioneer neutral clothing. The brand has its own team of designers, gradually improving the development of all categories, and is currently selling clothing, shoes, and footwear categories are loved by niche consumer groups.
In today's world where design is constantly being commercialized, the illusionist is one of them who can maintain a sober and critical consciousness and constantly focus on delving into better design creation.
Brand style can be summarized by two key words, "urban darkness" and "genderless"
Urban dark: with black as the main color, deconstruction, asymmetric design and other techniques, integrated into the urban daily wear, into the design of the entire brand. Through the texture of different materials, the tailoring method expresses a rich black mood.
Genderless: Blurring the boundaries between men and women' dress, breaking the stereotypes of traditional clothing, the trait of having another gender in one gender is the most addictive.
They also use some other colors, through the combination of minimalist colors to piece together, making black more mysterious and full of vitality.
Genderlessness is their latest feature, removing the boundaries and labels between men and women, and integrating women's fashion elements into the design, which is the unique design direction of the illusionist, and it is also a major highlight.
In recent years, people have often heard the word "Dark Pioneer" in their mouths.
Darkness has long been integrated into our daily lives as a dress pattern, so what is the pioneer? Pioneer, to put it bluntly, is avant-garde and forward-looking. The design concept of avant-garde fashion is uniqueness and creativity.
The Visionary is new in this regard, never conforming to the rules, and he is eager to break all the breakaways and shackles.
This reminds me of this: Once, when Kawakubo Rei was pressed by the media, she revealed her inspiration for black, she believes that black is comfortable, powerful and expressive, and she is comfortable with black.
Perhaps it is precisely this idea that coincides with the meaning of what she once said, "If a person is rich in connotation and confident in showing himself, then what clothes he wears is fashionable." "This is also the feeling that the visionary brings to me.
Although he is an independent niche brand, he has his own extraordinary light, and his presence makes the black infinitely extended, no longer a momentary stay. As their name is "Illusionists", they are a group of designers with infinite illusions, and I believe that future illusionists will bring us infinite surprises.