On January 18, Blue Whale Finance learned that on Jay Chou's birthday, its fashion brand PHANTACi Shanghai offline store carried out activities, in addition to black gold members, Phanta bear (phantom bear / phantom bear) NFT holders can receive in-store clothing.
The Phantom Bear is a cartoon bear wearing star sunglasses and different professional images, and the project is an NFT in the form of pictures. Through the above activities, NFTs, dubbed "JPG pictures", can indirectly obtain physical items.
The lowest transaction price has risen more than ten times from the issue price, and the highest unit price has reached millions of yuan
Since its release on January 1, Phantom Bears has been issued at 0.26 ETH (Ethereum) and is 10,000 pieces in size. Statistics say that all products sold out within 40 minutes. Compared with the NFT "seconds no" record during the bull market in 2021, the industry is relatively cooling, but this is still a hot project in the same period.
After the issuance, the price of the phantom bear soared, and the lowest asking price (Floor Price) on the trading platform Opensea briefly exceeded 8ETH, and is now about 150,000 yuan. In addition, on January 11, Phantom Bear No. 9999 was sold for 148ETH, about $460,000, or about 2.92 million yuan. From the perspective of other similar products traded during the day, the price is generally 5 to 10 ETH, and the unit price of 148 ETH is an outlier.
As of January 18, the floor price of the Phantom Bear has risen from below 3ETH to 3.14 ETH, about 60,000 yuan, which is more than the highest price, but it has doubled by more than 10 times compared with the time of issuance. The Racing Driver Avatar Phantom Bear No. 9999, which was sold for 148ETH, currently has a highest bid price of 1.18ETH. The holder "Saxboom" joined Opensea in 2020 and currently holds dozens of NFTs on the platform, most of which belong to the same project, and holds Phantom Bear 8656.
Since its launch 18 days ago, the trading volume of Phantom Bear on Opensea has been 265.22 million ETH, which is about 500 million yuan, and the trading peak is from the 8th to the 12th. According to opensea platform data, phantom bear NFT popularity is currently ranked 10th, with more than 5300 holding accounts.
Jay Chou's friend Liu Qihong was accused of being the founder of the project, and Jewell Music denied that Jay Chou profited from the project
According to the official website of PHANTACi, the brand was established in 2006 and was jointly built by Jay Chou and the team. According to the project party "EzekClub" disclosed on social media, the Phantom Bear Project was jointly initiated by PHANTACi and Ezek, and Ezek's parent company is Starvision EntertainmentLtd. (S.E.L).
Some community netizens have noticed that ezek founder Will L is the English name of Jay Chou's friend Liu Qihong. ezek.io the official website, Will L once filled in the lyrics for Jay Chou. According to the price and size of the Mint in the early days of the Phantom Bear, it brought more than 60 million benefits to the founding team.
On December 31, 2021, Jay Chou and his wife posted the image of the phantom bear NFT on the social platform, saying that they received "the first special gift".
On January 3, 2022, Jay Chou changed his Instagram avatar to a Phantom Bear NFT work and said that he would "change his avatar for a few months and feel the feeling of the metaverse". As of now, the two are still using Phantom Bear No. 10,000 and Phantom Bear No. 8938 as avatars, and the costume worn by the bear is printed with Jay Chou's birthday date "18th". The two NFTs currently have a maximum bid of 8.88ETH and 2.1ETH.
Jay Chou is considered to be the platform of the project, and he is the founder of the participating phantaci, and the geywell music co., ltd. (hereinafter referred to as "Javier Music"), which he founded, responded to Jay Chou's participation in this project.
Jewell Music posted on Weibo, "Recently, the outside world mistakenly believes that the 'Phanta Bear' NFT jointly launched by PHANTACi and a website is related to Jay Chou, and the company emphasizes that this business behavior has nothing to do with Jay Chou! Nor is Jay Chou launching the NFT! Jay Chou only received the 'Phanta Bear' NFT gift from PHANTACi, and was also happy about the success of the sale of the product, but Jay Chou has never participated in any planning and operation of the project, nor has he achieved any benefits, hereby stated. ”
The response denied that Jay Chou had anything to do with tens of millions of dollars in the project.
Jay Chou's birthday, fantasy bear NFT holders receive gifts
On January 18, Jay Chou's Instagran also released a story video mentioning a post. The content of the post shows that on Jay Chou's birthday in the PHANTACi offline store, all phantom bear NFT holders, VIP black cards, and black gold members can receive 1 T-shirt.
Blue Whale Finance went to the store on the 18th to learn that the limited number of 100 pieces on the day can receive non-joint T-shirts, the price is generally more than 300 yuan, and a single NFT account can only receive one. Only this is the only store in mainland China, and the cost of this activity should be less than 40,000 yuan. By 8 p.m., more than 70 people had picked up and NFT holders were still coming into the store. Judging from the situation in the store, within one hour, there are customers who continue to collect them, and they are all phantom bear NFT holders.
An illusion bear NFT holder told Blue Whale Finance that it had previously participated in NFT investment, purchased a number of phantom bear NFTs at the beginning of the project, sold some profits, and still held several. In addition, the holder of the Phantom Bear NFT is both a fan of Jay Chou and a participant in the crypto market, and has mint two NFTs, and sold one of them to make a profit.
The store staff responded that the day is Jay Chou's birthday, as long as it is a black gold member can receive a T-shirt, the store will issue 100 pieces on a first-come, first-served basis, and later receive a notification that NFT holders can also receive it. It revealed that there were more customers in the store that day, and said that it did not understand the NFT, and the store was mainly based on selling clothing.
It is reported that earlier in the day, the clerk did not know that the phantom bear NFT holder can redeem the T-shirt, and some customers returned empty-handed after arriving at the store. By the evening, the clerk has skillfully consulted the information of the crypto assets provided by the customer.
On the same day, to receive gifts by holding the Phantom Bear NFT, you need to add customer service WeChat, providing including the encrypted wallet address, the code of the Phantom Bear, and the name and telephone information, and some customers collect it for others.
The phantom bear issued a handling fee of more than 1,000 yuan, and the use scenarios include as a membership card of the associated platform
As with Jay Chou and The Kunling couple, the phantom bear acts as an NFT in the form of a picture, and the holder is usually used as a social platform avatar.
According to public information, the Phantom Bear NFT can be used as a membership card for the Ezek Club, a future plan to participate in later activities in the metaverse as a digital voucher, and participate in VR/XR concerts hosted/co-hosted by Ezek.
In addition, NFTs have a limited role of offline. For the activity of receiving T-shirts with the Phantom Bear NFT, some NFT investors said that in the past, there were also projects that gave away physical models, which were not new ways to play.
In recent years, popular picture NFT projects have mostly appeared in the form of blind boxes, and the distribution behavior is called "Mint", which will reveal the obtained image of the picture on a specific date. Similarly, there are works of art that are "cast" into NFTs for sale on online platforms.
During the 2021 NFT boom, due to the crowding of transaction data, the fee (Gas) recorded in the ledger can reach several ETH. Analyst Banterlytics found that in September 2021, when there was an address to buy time magazine NFTs, the Gas fee exceeded 10 ETH, equivalent to hundreds of thousands of yuan. According to the holder of the Phantom Bear, the handling fee at the time of purchase exceeded 1,000 yuan.
Before the use of the scene is fully explored, the image form NFT plays more social attributes. The floor price of Crypto Punk, the originator of NFT, once exceeded 100 ETH, and there was no shortage of people buying rare items with thousands of ETH. Therefore, the crypto Punk image as a social platform avatar has become an opportunity for people in the crypto industry to showcase their assets. Feng Bo, a well-known VC investor, bought 9 Crypto Punk NFTs, which were worth more than 60 million yuan at the time.
The speculative nature of NFTs themselves cannot be ignored. Some participants revealed that from the fourth quarter of 2021, the NFT market cooled down, and some of its NFTs were almost zero, and at the end of the year and the beginning of 2022, the market warmed up, and the NFTs held were sold one after another.
NFTs (Non-Fungible Tokens) are interpreted as non-homogeneous tokens. Non-Fungible itself describes itself as irreplaceable, and NFTs are considered to be unique digital certificate carriers, distinguished from tokens that can be exchanged equivalently, including Ethereum, etc. The form of NFTs is not limited to works of art, but also includes virtual pets, star cards, game equipment, records, text messages, domain addresses, etc., emerging in an endless stream and constantly iterating.
In early 2021, Beeple's work was auctioned for millions of dollars at Nifty Gateway, kicking off the NFT frenzy. In March 2021, Christie's and Metapurse issued a joint statement to sell Beeple's NFT work "The First 5000 Days" for $69,346,250.
Ouke Cloud Chain Research Institute said that the high-priced NFT pricing logic is partly true to have artistic or collectible value, but there are also many high-priced NFTs that are hype, and even involve fraud.
Recently, the NFT of an Indonesian youth was hyped. The project, called Ghozali Everyday, puts 933 selfies on sale as NFTs.
There are also a number of crypto industry KOLs who have made their own photos as NFTs, and some of the unit prices have reached several ETH. According to LoreneDao's client "Lorena", his private photo production NFT can be used as a voucher to join his community and as a passport to the whitelist of future cooperation projects.
Industry insiders believe that many NFT participants are large holders of currency and are willing to pay for high-priced NFTs, and the popularity of NFT projects also provides investment targets for investors with funds. It is worth noting that large-scale crypto asset withdrawal is not easy, and the cost of holding coins for early investors in crypto assets is low.
The three male protagonists of the "Head Text D" movie have all entered the NFT
On January 6, Mayday lead singer Ah Xin and singer Lin Junjie showed their phantom bear NFT on Instagram, and on January 8, Chen Guanxi also joined in, and more and more public figures participated in the project. In addition to Jay Chou, a number of Hong Kong and Taiwan celebrities have joined the NFT market.
In November 2021, Lin Junjie announced that he held a meta-universe virtual land in Decentraland, a group of people known as the meta-universe speculation group. Its purchase of the three "plots" is estimated to have cost about $123,000.
Jay Chou is also not the first time to set foot in NFTs. In October 2021, Fang Wenshan cooperated with Asian art agency Soka Art to launch a limited edition "Punk Cat Sting" (blue and white porcelain) doll jointly signed by Fang Wenshan and Jay Chou.
Today, the male lead actors in "Head Text D" are gathering the NFT boom.
Yu Wenle had purchased CryptoPunk NFTs for 120 ETH and had traded several of the series of NFTs. In April 2021, it used the CryptoPunk NFT image as an Instagram avatar,
In September 2021, Christie's auctioned Yu Wenle's previous private collections, including CryptoPunk 9997 and Bored Ape Yacht Club (BAYC) 8746, and planned to donate part of the proceeds of the auction to the Wish Come True Fund on the occasion of its 40th birthday, with the former sold for HK$33.85 million.
On January 14, Yu Wenle posted "Coming soon' #NFT" text on social media with the word "ZOMBIE" and a picture of the word "ZOMBIE", which is suspected to be launched by the "ZOMBIE" series of NFTs.
On January 10, Chen Guanxi said in a speech in the community that he would release some NFT projects in cooperation with Jay Chou. According to previous news, the NFT project TheHeartProject said on social media on January 9 that its cooperation project with Chen Guanxi will be released on February 1, and TheHeartProject NFT holders can participate in priority.
In September 2021, Chen Guanxi posted the latest update on Instagram, the picture is TheHeartProject's NFT project and the caption, "This is my first attempt to enter the digital world" According to public information, the founders of TheHeartProject NFT are Stefan Meier and Aidan Cullen.
Three days ago, Chen Guanxi once again used TheHeartProject image on social media and mentioned TheHeartProject social account.
In addition to the participation of celebrities, at present, various "big factories" have successively launched relevant platforms, including Ant Chain Fan Grain is now renamed "Whale Detective", Tencent Phantom Core Platform, Jingdong Zhizhen Chain Lingxian Platform, Baidu Meta-universe Platform Xiyuan, etc. Since October 2021, "Big Factory" has stated that the products on the shelves are not NFTs, but digital collections, and cannot be resold. When NFT's early product CryptoKitten exploded, Baidu launched the Letz dog, 360 launched the block cat, Xiaomi launched the encrypted rabbit, etc., and now it has disappeared.
Jay Chou's phantom bear project party ezek also issued a similar disclaimer, saying that this product is not a financial product or any investment and wealth management product, and the design purpose of the product is not for investment purposes.
This article originated from Blue Whale Finance
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