Near the end of the year, the stage of competition in the circle of friends has been set up, and the scale of the annual meeting, the quality of the prizes, and the number of prizes are all worthy of the year-end ceremony of Versailles. Of course, there are also major brands of New Year gift box competition, which is also an indispensable highlight.
Today, The Brain-Burning Jun has sorted out the New Year gift boxes of major Internet companies for everyone. Let's take a look at what New Year gift boxes are enviable in other people's fairy companies?
Ali
Ali Family Letters
Ali's New Year gift box this year takes "family letter" as the theme, and adopts the traditional New Year red as the main color of the gift box, which is calm and atmospheric. The gift box contains exquisite couplets, desk calendars, tiger head key packs and other regular New Year gifts, and alitao dolls incarnated as little tigers are also cute.
In addition, there is a family letter written to ali people by Daniel Zhang in the gift box. In the letter, he reviewed the experience of Ali, thanked the Ali people for their construction and efforts, and sent New Year's wishes to the Ali people.
Baidu
Fu Hu Sheng Wei
Baidu's New Year gift box is too New Year's atmosphere from the theme of "Fuhu Shengwei" or this full of large bags.
The gift box packaging is based on Chinese red as the main color, with local tiger stripe gilding and blue embellishment, festive and playful. Inside the box are calendar sets, multi-purpose notebooks, small bears, nut bags, hanging ornaments, blind box bottle openers and multi-purpose folding bags. This large bag and small bag are dazzling, Baidu is worthy of the "West Erqi Luggage Factory", taking into account the needs of all aspects of everyone's life.
The most real thing is this fiery multi-functional shabu-shabu in the gift box, I hope that everyone's life is prosperous.
ByteDance
A family letter
ByteDance also sent a family letter to the employees, as well as a pot.
The pragmatic ByteDance has always been very careful in the preparation of the gift box. From the four-piece bedding set, the suitcase, and then to this year's multi-functional cooking pot, ByteDance has met the needs of employees in all aspects of food, clothing, housing and transportation.
Tencent
Renew and be good together
Tencent's gift box theme is "Rejuvenation, Common Goodness", the gift box contains tiles, magnetic calendars, notebooks, red envelopes, Spring League Fu characters, etc., each small object is very exquisite.
Among them, the "QQ tile" draws inspiration from the Dunhuang murals, carefully blends mineral pigments with enamel technology, and uses intangible cultural heritage techniques to hand-fill colors, making their colors bright and echoing the theme, and sending everyone the blessing of not fading.
The public welfare calendar that echoes "Heart to Goodness" is composed of different illustrations and stories, which are beautiful and heart-warming. The magnetic design of the calendar panel can not only be arbitrarily collaged, but also can be scribbled in the blank space, which is highly practical.
Ctrip
Tiger Tiger Family Barrel
Ctrip's New Year gift box this year takes "Tiger Totem" as the design inspiration, "Family Bucket" as the design language, combined with the dining and sharing scenes during the Spring Festival reunion, and prepares pizza boxes, potato chip tubes, cookie boxes, couplets, red packets, dinner plates, greeting cards, fragrance candles and other small objects with both appearance and practicality.
Ctrip's illustration style interprets tiger culture, making this New Year gift box look interesting and full of joy, conveying the brand's rich and agile character.
JD.com
Joy Tofu
JD.com's New Year gift box focuses on conveying happiness, including THE ENVY LIFE series dolls, Spring League, red envelopes, and lucky characters. Each doll represents the corresponding JD service, which is very cute.
There are also six snacks voted by employees, full of surprises in a transparent gift box, which can also be reused as a desktop storage box after eating. In addition, in the family gift of Jingdong, there is also a surprise of a hundred-yuan movie voucher.
Cubs U rent
Love Tiger U
The theme of the gift box of Bear U Rent "Love Tiger U" comes from the harmonic sound of "I love U", of which "U" is a pun, referring to the Bear U rent, but also refers to everyone who pays attention to the development of The Bear U rent.
The IP of the little bear U rent is transformed into a small tiger bear wearing a tiger head hat holding a copper coin, interestingly, the tiger's heart-shaped nose echoes the theme, and the hat can also be removed. The theme desk calendar comes from the extension of the tiger's two large ears, and the special-shaped multi-functional desktop calendar can not only record the schedule, but also hang a mask on both ears. This is still a small tiger that pays attention to epidemic prevention.
Pull-out themed greeting cards reveal surprises, and there's an adjustable weekly calendar on the back with lots of detail. Scanning the QR code can also receive exclusive New Year's greetings from Cubs U Rent.
Kingsoft Office
The badger tiger goes up the mountain
The New Year of the Tiger gift box in Jinshan Office is named "Badger Tiger Goes up the Mountain", and the mascot Jin Xiao badger personally goes up the mountain to celebrate the spring and sell Meng.
The gift box includes Spring Festival, red envelopes, refrigerator stickers with golden badges as the design element, small dolls and special hair bands. It means that Kingsoft Office and all users and partners continue to prosper in the new year.
ZhongAn Insurance
All-encompassing, all-encompassing
ZhongAn Insurance maintains its consistent style, and this gift box jointly launched with the National Treasure is dark red as the main color, calm and elegant. With the national cultural relics "Da Ke Ding", "Golden Sparrow Blessing" and "Ma Ta Fei Yan" as the design elements, the suitcase as the main carrier of the harmonic sound "Tiger Year Ji Box" beautiful meaning, the theme of "all-encompassing" seems to imply the rich content of the gift box.
The gift box contains practical tools that carry good wishes, such as toothbrushes, book lamps, notepads, Spring Festival, mask sets, etc., which can be described as all-encompassing and all-encompassing.
quick worker
The tiger went home
Kuaishou official IP peripheral platform Kuaishou Commissary joined hands with the "I am not a fat tiger" IP to make the tiger "cute".
This set of gift boxes uses festive New Year red and a cute "fat tiger" image, which is very pleasing. But it not only has a high value, but also takes into account the practicality of the choice of this product. Tiger nest blanket, tiger money satchel, tiger point wax aromatherapy, tiger gate bucket, tiger trick window flower, let you live a warm and happy year.
I know
Knowing the tiger to send blessings
Zhihu's New Year gift box also plays a big harmonic melody, "Zhihu Sending Blessings" not only means the Year of the Tiger to the blessings, but also represents Zhihu to send sincere blessings to everyone. The appearance of the gift box is decorated with a gilded font with tiger pattern dark flowers, and the design is simple and atmospheric.
The gift box contains the Zhihu calendar, the "Tiger To Run" greeting card, and a cold brew coffee liquid combo from Zhihu Zhiwu. Among them, the content of the Zhihu calendar is selected from the 240 million questions of Zhihu, allowing you to grow a little knowledge every day.
Read the text
Read the tiger
Playing the harmonic terrier again really needs to deduct money! The theme of this gift box of Reading Group uses harmonic sounds to combine the brand name and the meaning of the Year of the Tiger, but it is slightly far-fetched, but fortunately, the design and content of the gift box are still very online.
This gift box of Reading Group fully demonstrates the charm of traditional culture. The gift box contains cloth tigers, calendars, stickers, peace charms, red packets, mini couplets and blessing characters. Among them, the cloth tiger is a national intangible cultural heritage, which is very consistent with the cultural attributes of reading texts.
Cherish the Web
Warmth plus "quilt"
Beauty in pairs, warm plus "quilt". Zhen'ai Network and Fu Anna cross-border cooperation to customize the bedding four-piece set, hoping to warm you in this cold winter. Inside the box are also a lee seal, an exclusive custom playing card, and a tiger lantern that you need to make yourself.
Vipshop
The wind moves the tiger flag and rushes to the scenery
Vipshop's gift box is made of sack cloth made of air-blown tiger flag tote bag, gilded texture adds detail, simple and beautiful, environmentally friendly and practical.
The bag contains family letters, red envelopes, and the Spring League Ink Treasure of Mr. Wang Jingkan, a famous calligrapher. The most surprising thing is that inside the warm heart blessing bag is a soft skin light and warm versatile down jacket jointly signed by Vipshop and Bosideng, which is light and stylish.
Mingchuang Premium Products
Smiling pride "will hu"
With the theme of "Smiling Proud 'Will Hu'", Mingchuang Premium Focuses on mahjong, a traditional entertainment that is indispensable Chinese during the New Year. This gift box adopts a retro small leather case design, and the leather box is printed with a three-dimensional tiger pattern, which is playful and textured. Inside the gift box is a set of Chinese red mahjong and red envelopes, which meets the needs of the Chinese people for the New Year.
New Year's use of such a pair of red mahjong, the atmosphere has a "card face", the red hot hand qi block can not be stopped.
Watermelon video
XIYOU
With the theme of "XIYOU", the watermelon video emphasizes cherishing the people around you, cherishing creation and time. The gift box is wrapped in a textured black leather case and can be reused in the future. The contents of the gift box also combine beauty, practicality and emotional depth: watermelon video family letters, travel cup sets, couplets, custom badges, etc.
millet
Surprise the tiger
Xiaomi's New Year gift box changes from the popular traditional red, using low-key luxury black gold, painted with a fierce tiger hiding and auspicious clouds.
This gift box is really low-key, and the unobtrusive simple gift box is actually a Xiaomi MIX FOLD ceramic special edition mobile phone and Xiaomi true wireless noise-canceling headphones 3 PRO, which is a blockbuster benefit. Indeed, it responds to the sentence on the gift box, "Like a tiger, expand the surprise". At the same time, it also implies that this folding screen mobile phone will bring unlimited surprises to everyone.
Easy car
Space-time magic box
This gift box is one of the few works that has not competed on the "tiger" element. This gift box is mainly inspired by the future, and it is full of technology in terms of theme, packaging and content.
The gift box includes an esports mouse, a time capsule and a twist calendar. The esports mouse is simple and novel, and the design is inspired by future technology, redefining the theory of mouse evolution. The Time Capsule contains 10 soul stickers with healing and soothing powers. The twisting calendar adopts a twisting design, turning the calendar by itself to open up a better future.
Baidu marketing
Good Du You degree
Baidu marketing's New Year gift box with the theme of "good Du You degree", the gift box is a rare silver orange design, breaking the aesthetic fatigue, giving people a feeling of youthful vitality and bright eyes.
Open the gift box, Baidu Encyclopedia brought the New Year knowledge calendar, the calendar involves knowledge covering various disciplines and rich in jokes, so that you can increase your knowledge every day, with a combination of coffee-scented oatmeal chocolate, let you instantly overflow with energy, the New Year opens and hangs!
Fighting fish
A good play
The gift box of Douyu naturally blends the sharp teeth of the tiger with the teeth of the Douyu IP shark, and the packaging design is clever and beautiful.
The whole New Year gift box is square, and it is written "Douyu Fu Ge", like a good play is being staged on a stage. The gift box contains a shark lady in tiger costume, a shark badge, and a shark spray gun.
NetEase Cultural Creation
Book of Fairy Tales
NetEase Media launched the "Book of Fairy Tales VINTER-EVENTYR" New Year gift box with the theme of "Fairy Tales". Using fairy tales and hidden objects to take us back to childhood for a second, the process of opening the gift box is like reading a fairy tale, making people feel warm and innocent.
Inside the gift box are promising silk scarves, Ruixue streamer photo frames, refrigerator stickers, tarot cards and Spring League sets, as well as exclusive out-of-print commemorative gold cards that can be redeemed for New Year's limited WeChat red envelope skins and unique digital collections.
Little Red Book
Happy New Year
The New Year gift box of the Little Red Book comes from the legend of the "Nian Beast", and this year the Little Red Book has prepared a three-piece set of light, sound and red that is different from the past to welcome the "Nian Beast".
The designer encapsulates the gift inside the gift box, and only by tearing the puzzle of the surface can the gift be harvested, adding to the fun of the gift box. The selection includes camping night lights that make it easy for everyone to go out and walk, a bell snatching game suitable for calling friends and friends to play together, a red calendar book representing the Little Red Book, and a red envelope bag.
After reading this article, I once again admired it. After all, who wouldn't want to have these limited gift boxes that are creative, beautiful and practical?