At the end of 2021, T11 high-end fresh supermarket received a US$100 million investment from Alibaba to focus on more sophisticated urban retail. Moving into 2022, T11 provides urban consumers with a fresh category of "works of art". It is reported that T11 will join hands with INNOART[ Innoart, an emerging platform in the field of cross-border new economy and art, to hold the "Art Fresh Life - ART11 Youth Art Exhibition" at the T11 Chaoyang Park Store from January 20 to February 20, 2022.
(T11 store photo)
T11 and INNOART will select original artworks, so that urban consumers can have the visual enjoyment of entering high-end art exhibitions by visiting supermarkets, and artworks will also truly become beautiful things into daily life through the medium of high-frequency consumption of supermarkets. At the same time, artists will also take turns to "guide" during the exhibition to achieve the goal of bringing life closer to art.
T11 relies on the most sophisticated urban retail to establish track barriers, and INNOART also has an industry reputation for its deep cultivation in the field of new business and art.
In this "ART11 Youth Art Exhibition", T11 and INNOLT continue to uphold the principle of first-class selection and price in the industry, so that artworks can enter thousands of households with the easiest channel and the most affordable price, becoming a model of urban retail and an effective way to convey beauty.
The works exhibited in the exhibition are the original works of more than 30 outstanding contemporary artists. Through art exhibitions, art explanations and the T11 online platform, the public can have a deep and intimate dialogue with artworks and artists. Visiting a supermarket, you will receive an art exhibition, and in the visual enjoyment and spiritual enlightenment, you will find that there is an equally important art mixed in the "chai rice oil and salt" of life.
With the original intention of "bringing art into life", "ART11" also invited participating artists to give live explanations. Artist exchanges, art appreciation, knowledge sharing, material differentiation and other wonderful sharing and on-site activities will be interspersed in this exhibition.
It is not only an art exhibition, a great opportunity to select artworks, but also an intimate platform to enter art, learn about creation, and realize communication with artists. While purchasing daily necessities, consumers can talk with artists and will intersect and collide with different fireworks in parallel time and space.
The artwork condenses the artist's creation and wisdom, in addition to providing visual pleasure aesthetic value, representing the cultural value of the civilization behind it, it also serves as the bearer of the historical value of the witness and continuation of the times, and contains social and economic value because of its uniqueness. All exhibits of "ART11" are accompanied by a collection certificate and artist information, and consumers will also get the ultimate experience of "art collectors" in the "supermarket" scene.
T11 has been influencing the industry and life on the main track of China's new retail, and also exporting its own meticulousness and aesthetics; since its inception, INNART has adhered to the vision of "making life more artistic and beautiful", and has brought many opportunities to the public to get closer to beauty through continuous aesthetic content.
In today's society, the "American business" embodied in aesthetics has gradually become a core competitiveness. Beauty is an attitude and a soul.
Beauty is the unique vision and texture of doing things; beauty is an ability to identify things; beauty determines the scale of our thinking to some extent; beauty is an ability under the nourishment of art; beauty is also a dimension of what we think and think.
"ART11" combines the new form of "supermarket and exhibition", the new product of "retail and art", the new way of "explainer and artist" integration, and the new change from "take a look" to "take home", so that people can easily understand art under familiar scenes and enjoy the resonance and value brought by art.
When "beauty" permeates life in the invisible, "artwork" will become a comforting and supplementary to life;
When the consumption of "beauty" becomes a habit like "chai rice oil and salt", the way of life of beauty is no longer abstract;
When "works of art" become ubiquitous and beneficial objects for everyone, life will be more beautiful.
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