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"But he told me to be obedient~" "See the handsome guy met Pujiang rake citrus for the first time, it is beautiful and delicious"... In the past few days, a short video account called "Brother Chuan's Orchard" has suddenly become a hot search.
This is an account of Pujiang guy returning to his hometown to sell "rake raking oranges" live in his own orchard, no investment, no team, but as of the time of the reporter's interview, the account's new broadcast volume on the 7th reached 35.726 million, and the new fans were 92,000!
How can it be so hot?
With questions, the reporter contacted the owner of the account, Du Chuan, a fruit farmer in Shiqiao Village, Xilai Town, Pujiang County, and went to his hometown for an interview on January 19.
"Obedient, I heard that you are very lonely in the city this winter, it doesn't matter, there is me with you, and my family's Harumi rake raking orange..." "Today the sun is good, come and sunbathe with me, see our family's rake raking mandarin, this size, moisture, eat pure sweet and acidless, the entrance slag, the fruit grains are super rich Oh..." When he met Du Chuan, he was live in his orchard.
23-year-old Deng Chuan is 1 meter 85 tall, wearing a black motorcycle jacket, although he carries a basket on his back and skillfully picks in the orchard, there is no sense of "rustic" at all, the whole person is handsome and handsome, and the action is clean and neat.
Different from the general orchard live broadcast, Du Chuan is also an important "prop" while showing his own orchard, only to see him pick a rake and peel off the outer bag, and then take the golden orange to show off the muscles, sometimes playing treasure funny, sometimes handsome and fashionable.
"The orchard was well managed! The fruit is also very beautiful, of course, the brother who works hard in the orchard is so handsome! ”...... In his fancy live broadcast room, the interaction between netizens was very warm, new customers kept asking questions, and repeat customers couldn't help but praise the quality of the rake. At the same time, the sales data in the background is also rising, breaking through 200 pieces in less than half an hour.
"This was something I couldn't think of before, and I just held the attitude of trying it out to help my hometown bring goods, and I didn't think it would catch fire." Talking about the unexpected out of the circle, Deng Chuan said that he was very surprised.
The number of hits ranged from 0 to tens of millions, how did Du Chuan do it? Looking at his short video, it is not difficult to find that he has his own "traffic password" - an interesting soul and a handsome face.
Screenshot of Du Chuan's short video work
In the short video, Du Chuan sometimes plays treasure funny, sometimes handsome and fashionable, and his distinct personality has attracted the attention of many netizens. "In fact, when I first started the live broadcast, no one watched it, I remember the first live broadcast, the kiwi fruit sold by my cousin's family, and one down sold 17 orders." Later, I went to study other people's shooting techniques and content, but I didn't expect that these days suddenly caught fire," Du Chuan said, in the past, live broadcasting could only sell up to 200 pieces a day, and now it can sell more than 1,000 pieces, which is 5 times the original.
With popularity, there is also the opportunity to get rich. "Take rake citrus, this year's vendor's purchase price is about 3 yuan, and the price of live streaming can probably be the same as the market price, which is 2 times that of the former." Compared with the traditional sales model, short video with goods can obtain higher profits. Du Chuan showed the data on his mobile phone to reporters, "Now, I have accumulated almost 30,000 pieces through short videos, and most provinces such as Beijing, Zhejiang, Jiangsu, Hunan and other provinces have my customers, and the farthest reaches the three eastern provinces and Inner Mongolia." ”
"Has been the third time to buy back, the quality really has nothing to say, ready to hoard two more boxes for the New Year to eat" "rushed to the handsome brother, the result was rake citrus circle powder, rush rush"... Under Du Chuan's video, many netizens said that understanding Pujiang rake citrus began with the anchor's appearance, but it was loyal to product quality.
"The good quality of Pujiang rake citrus has attracted many netizens to buy and buy, and the most repurchase rate among repeat customers is as high as more than 30 orders, and the least is also five or six." Du Chuan said that so far, only 11 of the more than 30,000 products sold through short videos have been bad reviews, and the reason is still the damage caused by logistics and transportation. In the next step, I will continue to work hard to make good use of the short video platform, be a good publicist, amplifier and connection bridge for agricultural products in my hometown, so that more people know the sweet taste of Pujiang Spring Rake Citrus.
In fact, for Du Chuan's live broadcast style, there are many people who criticize it on the Internet, "selling a fruit also depends on selling hue", some people commented so, but Du Chuan still insisted, not moved, "because I am absolutely assured of our Pujiang fruit", he told reporters, "good looking and delicious, this is the basic need for people to buy things, others may pay attention to me because of my appearance, but really to do it for a long time, but also rely on quality, the reason why I dare to show my face value to attract fans, it is precisely because of this confidence."
"In order to improve the quality of the rake, we have implemented standardized management. From the government to the cooperative to the village, the three-level system grasps and improves the planting training of farmers; continuously strengthens supervision, and carries out random and rapid sampling inspection of agricultural products every month; advocates the "two alternatives" of organic fertilizer instead of chemical fertilizer and biological prevention and control instead of chemical prevention and control throughout the town, reducing the use of chemical fertilizers and pesticides, and carrying out ecological planting. Deng Jie, deputy director of the Comprehensive Service Center for Agriculture and Forestry in Xilai Town, explained this.
It is reported that around the quality of excellent agricultural products, in recent years, Pujiang County has taken the lead in promoting the construction of organic product certification demonstration counties in the country, and has carried out a quality traceability system for agricultural products that runs through the whole process of input use, technical management, storage, processing, transportation and sales, to ensure the quality of agricultural products from the source. Pujiang Que Tongue, Pujiang Kiwi Fruit and Pujiang Ugly Mandarin orange have become national geographical indication products, and won the 16th, 26th and 36th places in the 2021 China Brand Value List Evaluation List, becoming the only county in the country where three products have entered the top 40, with a brand value of more than 41.5 billion yuan, becoming a demonstration area for national geographical indication protection products.
Chengdu Daily Jinguan News Zhou Zhihong Reporter Chen Yong Liu Yonghao Photography Chen Yong liu Yonghao Video Chen Yong liu Yonghao Editor Wang Jian Proofreader Song Hexiao