About a dozen years ago, every channel on television would broadcast an advertisement: this kind of advertisement is like a short documentary about how the so-called lineage of divine doctors cured the intractable diseases of various patients. Finally, there is a wave of intentional or unintentional touting, which raises the price of drugs and then sells them to consumers. Later, people discovered the routine of this type of advertising, and they jokingly gave this type of advertisement a name - "Divine Doctor Universe". What we want to introduce today is one of the divine doctors, and the "divine doctor buying medicine industry chain" behind her.
The old lady, named Liu Hongbin on television, said for a moment that she was the fifth generation of the Mongolian medical family, and her ancestors specialized in treating the disease of stroke hemiplegia. For a while, he also said that he was a descendant of the Miao doctor family, and his ancestors specialized in treating gastrointestinal diseases. Sometimes, this old lady named Liu Hongbin will also incarnate as a so-called "Peking University expert" to tell everyone about the miraculous effect of a certain drug.
So, what is this old lady named Liu Haibin doing? How is the industrial chain of divine medicine behind her formed? How much profit does such a gray-black industry have? In fact, all of this stuff is just business in the end.
Liu Hongbin, the old lady, is certainly not a famous old Chinese medicine doctor, she is just a "mascot" found by a manufacturer to support the façade. Shoot a set of advertisements, get a share of the money. It is said that Liu Hongbin is an old cadre who has retired from retirement, and he has nothing to do after he retires. Liu Hongbin thought about not coming out to do some work and earn some extra money. So I came to a crew.
Because Liu Hongbin has been a cadre, he has the temperament that makes people feel convinced at a glance. Therefore, Liu Hongbin was quickly selected by the director of the commercial film and became an official actor. According to the undercover investigation of the reporter later, it was found that Liu Hongbin, as an actor, could get at least two thousand yuan for shooting such a set of false advertisements for divine doctors.
So, what is the cost of these "divine doctor advertisements" like Liu Hongbin's participation? They obviously sell counterfeit drugs and health care products that fool people, so why can they be broadcast on major TV stations in a dignified manner? Is it because they give too much, or are there other deeper reasons?
In fact, there are many "old divine doctors" like Liu Hongbin. For example, Xiongfeng Mountain, the exclusive descendant of the Xiong clan, Wu Renji, the great benevolent person of the grassland Mongolian medicine family, Yin Guoan, the heir of the Daming Imperial Physician, and so on. However, although there are so many doctors, we can almost all find some familiar flavors in their exclusive advertisements.
For example, all the divine doctors will promise that their ancestors have made their fortunes by treating a certain disease for generations, and as long as the disease is eaten by the medicine they sell, it is bound to be a medicine to the disease. For example, each of them will talk about how unreliable a patient they once had, and all the doctors did not dare to treat it, but they used their own unique secret recipe to save people. A third common denominator is that they all claim to have made a "decision against their ancestors." The meaning of this sentence seems to be saying: "I have already done this, I have already violated my ancestors, do you mean not to buy the drugs I sell?" ”
In fact, the reason why these ads are so similar is because they are actually standing behind the same group of people. They were responsible for packaging each divine doctor with different personalities, from the beginning of the imperial medicine to the later strange minority traditional doctors. In short, only you can't think of it, and without them they can't pack it.
The production of such an ad usually takes about two months to three months. Because, the producer needs to start from the initial casting and setting up the shooting scene. Make it all look like it's real. Therefore, it takes a lot of thought to shoot in the initial preparation stage. The production cost of such a miracle doctor advertisement is usually between 50,000 and 80,000. Some producers have raised the production cost to more than 100,000 yuan in order to be fine. So, it costs tens of thousands of yuan to shoot an advertisement, and these producers are not stupid, will they really do a loss-making business?
The answer, of course, is no. The reason why the producers are so bold in doing this kind of false advertising drug advertising. It's all because they make so much money. Take the advertising fee of a provincial satellite TV in the northwest to see that half a million can be placed for a month continuously, and people in this province almost have to watch the provincial TV station, especially for the elderly who are idle at home and have nothing to do, looking at these drug advertisements that promise to cure all diseases will be impossible to walk in an instant. Because for them, they have lived a hard life, and they can't be clearer about their previous lives. Now that the living conditions have improved, why not live for a few more years? Therefore, whenever such an advertisement is broadcast on the TV station, the manufacturer's ordering hotline will be very busy. Such a bustle in today's many people may be unimaginable. Therefore, by doing advertising for a month, investing more than 600,000 yuan and earning back two or three million sales can be said to be an absolute "one million profits".
A large part of the reason why many people buy these pit medicines is that their ads are broadcast on official media platforms. Out of trust in the professionalism of tv stations, the people easily fell into the hands of manufacturers. The reason is very simple, something went wrong, and the people at that time did not know how to go online and could only go to the provincial television station to find trouble with the relevant staff. Even if some victims want to settle accounts after the autumn, they can't find anyone.
Later, because local television stations only put advertisements to collect advertising fees, and their irresponsible attitude towards patients was complained about by others, the State Administration of Radio, Film and Television opened a review mode for this series of advertisements. Moreover, the State Administration of Radio, Film and Television also issued a death order to major television stations: if the provincial-level television station wants to broadcast this type of medical advertisement. Then, as a public media such as a television station, it must also be responsible to speak. Otherwise, if the product in the advertisement has serious quality problems and safety issues. The tv station that originally broadcast was the first to be held accountable.
I have to say that this administrative order of the State Administration of Radio, Film and Television is really right. Since this decree was issued, the "miracle doctor advertisements" on local television stations have gradually disappeared without a trace. After all, whether the thing sold on TV can cure the disease, people with a little medical knowledge understand. It's good to be able to make money on it. However, if you want a person to lose money because of this, I am afraid that everyone is absolutely unwilling.
In the years that followed, the State Administration of Radio, Film and Television issued a large number of government decrees: requiring major television stations not to insert advertisements in each episode. This is what we later became known as the "restriction order". And films like "Doctor Ads". Originally, because the broadcast time was too long, it was often put on the air at twelve o'clock. Such times are basically unseen compared to the daytime. As a result, the sales of drug manufacturers have declined, and they are naturally no longer willing to put advertisements on TV stations.
Coupled with the rise of various real "health programs" later, the media represented by Beijing Satellite TV and CCTV have successively launched their own health programs. Among them, Beijing Satellite TV's "Yangshengtang" has attracted a large number of middle-aged and elderly fans. Since everyone is so concerned about health, it is enough for the TV station to organize a number of health programs. As for the other aspects, there is no need for the major divine doctors to go down.
So, nowadays we can clearly see it on the television screens of our country. The doctors who once photographed the chest to ensure that they were unreliable. They are not doctors at all. It's a gambler. Just because everyone is paying attention to health, they feel that health is a business, and in the future, it will develop well and make money several times more than many ordinary people now. So, now that the doctors' conspiracies have been exposed, who should restrain their illegal behavior? Where will their illegal gains go?
The answer is actually quite simple. That is, to send police staff to count similar situations across the country, and then launch a "joint network collection operation" against these falsely publicized companies and actors. This old lady named Liu Hongbin was also arrested for this reason.
Finally, Liu Hongbin saw the police uniform and confessed everything he had done. After the confession, he himself was detained by the police for a period of time, and all of Liu Hongbin's illegal gains were confiscated under the arrangement of the public security organs. Because Liu Hongbin appeared most frequently among the various divine doctors, he caught Liu Hongbin and fined her money, which can also be regarded as killing chickens for monkeys in a sense.
In short, the rise of the divine doctor advertisement is inseparable from the physical health that each of us cares about. Many of us have a heart that wants to take good care of health, but we always find the wrong direction. In the end, it can only be reduced to a helpless "victim" under the advertisement of the divine doctor. Here, we call on everyone to look at a variety of marketing advertisements rationally. Be sure to inquire about the specific parameters and functions of the product before purchasing. Otherwise, once you buy inferior products and ruin your mood, it is not worth it!
In addition, these so-called doctor advertisements have recently been freed from traditional television stations. But they also seem to be using the new self-media platform to expand their influence step by step. Therefore, for such a similar advertisement, we must be vigilant and not be deceived by a momentary confusion.
bibliography:
"What is behind the "Miracle Cure" advertisement" modern advertisement
"The Doctor Is Actually an Actor, Medical Advertising Is Illegal" In the world of old age
"Starting from the bottom of the "divine doctor" advertising scam" old friend