"My Heart Is Flying" was suspected of withdrawing the file, the official micro-stop was more than 3 months, and Xu Zheng failed to impact the Spring Festival file for the second time

The Spring Festival slot has always been the best period for major commercial blockbusters to compete, and with the finalization of "Watergate Bridge", the suspense of the Spring Festival slot in 2022 has become smaller, because the main theme of this all-star lineup has too much advantage.

It is precisely in this way that there is a situation of film withdrawal in the current film market, among which Shen Teng's "Super Family" took the lead in withdrawing the file, and "My Heart Is Flying" produced by Xu Zheng Company and produced by Xu Zheng as a producer also disappeared on the big list.

It can be seen that the official micro of "My Heart Is Flying" stopped updating in October, and it was precisely at the end of October that Meng Meiqi's "Zhisan Dangsan" collapse incident occurred, and since then, the publicity and marketing of "My Heart Is Flying" has stopped.

At the same time, the time that was originally clearly stated to be released on February 1, that is, the Spring Festival of the Chinese New Year, has also disappeared, which can basically confirm the withdrawal of "My Heart Flying".

And from the data of the number of people who want to see, the most popular in the current Spring Festival file is still "Watergate Bridge", "Four Seas", "Miracle Stupid Child", "Sniper", even if "My Heart Is Flying" does not withdraw the file, then the film's scheduling rate will not be so high.

Of course, "My Heart Is Flying" is not useless, the reason is that the film theme is good.

The advantage of "My Heart Is Flying" is in the theme, and the disadvantage is in the cast

"My Heart Is Flying" tells the story of the breakthrough of china's winter Olympic gold medal zero, and it is also a passionate project such as short track speed skating, which is almost the same content as the TV series "Beyond".

At this time, coinciding with the 2022 Beijing Winter Olympics, "My Heart Is Flying" was basically released as a gift film, which gathered the time and place.

Objectively speaking, if "My Heart Is Flying" is filmed well, it is a shining star of Chinese sports films.

But the biggest failure of this movie is to choose a traffic star as the female number one, that is, Meng Meiqi, who ruined the movie.

Meng Meiqi was controversial before the collapse of "Zhisan Do Three" and "456", the reason is that she belongs to the typical talent idol artist, the cultural level is not high, has not received acting training, but her capital is to achieve rapid realization through her, the most direct way is to shoot movies and TV series.

But the biggest problem is that there are too many uncertainties for traffic stars, and the faster the red, the easier it is to be eaten back, and Meng Meiqi is the kind of person who can't stand the pickpocketing.

Does capital dare to continue to praise her after experiencing the collapse?

The answer, of course, is not to dare, because the traffic star is very replaceable, Meng Meiqi fell, then the company may regain a new traffic in a few months.

Xu Zheng gambled in advance to declare failure, and the original operation of "囧Mom" was finally reversed

As the most successful figure in mainland China from actor to director, Xu Zheng has established his position in the field of comedy by relying on the "囧" series of films.

Later, he starred in a "I Am Not a Medicine God" and won the crown of the film emperor, but Xu Zheng's own work as a director did not have much success in the Spring Festival file.

So in 2020, Xu Zheng took his "囧Mom" to the Spring Festival file, but for various reasons, the Spring Festival file of the year was reimbursed, and when other filmmakers announced the postponement of the release, Xu Zheng sold "囧Mom" to Byte, and finally this theatrical film became a network release, and created a film history record for the premiere of the Spring Festival blockbuster network.

In this transaction, Xu Zheng not only did not lose money but also made money, but Xu Zheng was not easy to explain in the theater, because the theater spent a lot of effort to promote "囧Mom", and finally ended up with a bamboo basket to hit the water. Therefore, for a period of time, including many people in the film and television industry and the theater line, they were very dissatisfied with Xu Zheng.

So even if there is no Meng Meiqi collapse incident, then Xu Zheng's "My Heart Is Flying" may not be very high in the final schedule, after all, who let Xu Zheng offend people!

Everything is also Xu Zheng's self-inflicted bitter fruit, he has always disliked the use of traffic stars this time, he suddenly used traffic stars this time, then naturally he has to bear these risks.

As for when "My Heart Is Flying" will be released again, it must also be marked with a big question mark, after all, if there is no heat blessing of the Winter Olympics, the movie box office may be more difficult to say.

In the final analysis, in the post-traffic era, capital is still willing to praise traffic stars, but they will choose to let the strength faction "bring the old to the new", but the traffic stars who do not have the strength and self-motivation will not be able to hold it after all.

In the end, although Xu Zheng lost both times into the Spring Festival stalls, after all, he is in this circle, everyone's starting point is profit, as long as Xu Zheng still participates in the Spring Festival stall competition in the future, the theater will not go through with money.

But I also hope that Xu Zheng will remember this lesson and not use it for traffic idols with unknown roads in the future.