The Spring Festival of 2022 is approaching, and a number of excellent films will be released soon, providing cultural consumption options for audiences staying in Shanghai for the New Year, and also putting forward higher requirements for epidemic prevention and safe production in theaters. A few days ago, the Shanghai Municipal Film Bureau issued the "Notice on Further Strengthening the Prevention and Control of the Epidemic and Safety Production in Theaters Around the Spring Festival", requiring theaters to strictly implement the epidemic prevention and control regulations, the attendance rate should not exceed 75%, the audience temperature measurement and scanning code to enter, and the hall was forbidden to eat and drink. On January 20, the Shanghai Film Distribution and Screening Industry Association began to raid the theater's epidemic prevention measures and safety production work, urging the theater to "think about things in front" and make various plans in advance to prevent problems before they occur.
These days, the lobby of the Cathay Cinema on Huaihai Middle Road has been newly decorated, and the funny style and rich Flavor of the Tiger Zodiac pattern have attracted many people to take photos. The reporter found that on the front desk of the theater was a certificate issued by the Municipal Bureau of Culture and Tourism - "the herd immunity barrier of the unit has reached the standard". "This shows that all of us have been vaccinated, and putting the certificate here makes the audience feel at ease." Gu Linfei, manager of Cathay Pacific Cinema, said.
Hall 1 was disinfected immediately after it was dispersed.
Built in 1930, cathay Pacific Cinema is a beautifully shaped historic monument. Recently, the Shanghainese movie "Love Myth" was screened in Shanghai, according to Maoyan Professional Edition data, as of January 19, the cumulative box office of "Love Myth" in Shanghai exceeded 100 million yuan. As a theater close to the film shooting location and with a similar atmosphere, Cathay Cinema has become the first choice for many people to watch movies. Gu Linfei also remembers that when the film was first released, it was almost full of people, and they also became the number one theater in the city for two consecutive weeks with this film.
While historic buildings bring a retro atmosphere, they also bring fire problems such as easy aging of the line. Recently, the fire safety problems of many cultural and tourism venues have attracted attention, and the cinema people have tightened a string. At present, Cathay Pacific Cinema is equipped with a miniature fire station, and every employee has been trained and set up a daily inspection system. When he came to inspect, Jin Hui, secretary general of the Shanghai Film Distribution and Projection Industry Association, deliberately went to the fire station located in the semi-basement of the theater and walked around, and was immediately relieved to see the latest date on the electrical circuit facility inspection record sheet entrusted by the theater to a third-party agency. "In the "Citywide Film Industry Safety Production Inspection Form" formulated by the Shanghai Film Bureau, the 'electrical equipment wiring specification' is an important one, but it is difficult for ordinary inspectors to judge whether there is a wiring problem with the naked eye. The theater can think of things in front of us, do a good job of safety inspections and drills, let us rest assured, the audience can also be assured. ”
The staff of the Shanghai Film Distribution and Projection Industry Association inspected the epidemic prevention and fire safety work of the theater.
"Is there still Love Myth?" Aunt Li and her classmates gathered on Huaihai Middle Road, and after eating, everyone came to watch a movie together. "I've heard of this film for a long time, but we elderly people are not used to going out specifically to watch movies, eating here, and having time to watch a movie." The last time she went out to see the movie was "Chosin Lake", she found that the "hall code" that was placed at the door in the past had been collected aside, and when entering the theater, the staff took a handheld intelligent thermometer to scan the application code, and the temperature measurement information registration could be completed. "It's much more convenient than it used to be."
On the other side, there is the theater's newly purchased scanner, through which it can be connected to the big data center, so that everyone can trace the source, and the elderly who will not use the accompanying code can also use the ID card to read information on the device. "At present, the industry association promotes the scanning code, but the theaters with conditions will also add the code to themselves." Gu Linfei introduced that from New Year's Day in 2022, the theater has entered the peak period of movie watching. During the Spring Festival, the flow of people will further increase, and the use of these new devices can allow the audience to have a better experience, and also speed up the admission time to further avoid crowds.
Cathay Pacific Cinemas sell tickets at a 75% attendance rate.
Nowadays, the posters of the major films in the Spring Festival file have been placed in front of the movie hall, and Aunt Li plans to go to see "The Water gate Bridge of Chosin Lake". "We have long developed the habit of wearing masks and not eating and drinking in the hall, and we also believe in the epidemic prevention measures of the theater." Go to the movies, we are not afraid. ”
Column Editor-in-Chief: Shi Chenlu Text Editor: Shi Chenlu Photo Editor: Xiang Jianying
图片摄影：蒋迪雯 Source: Author: Zhong Han