Jingdong Qixian Supermarket focuses on the layout of the Greater Bay Area, and another store in Guangzhou has opened

Recently, Jingdong Qixian Supermarket Yuexiu District Liuhua Center Store was officially opened, which is the fifth store of Qixian in Guangzhou, the first store in Yuexiu District, and the first Beijing-Tokyo museum store in South China. Kyo Tokyo-made is a lifestyle brand independently launched by JD.com, creating a variety of high-quality products such as household appliances, kitchen utensils, home improvement, personal care and beauty, and food freshness.

Qixian Supermarket Liuhua Center Store brings together nearly 10,000 high-quality goods from all over the world, involving fruits and vegetables, aquatic products, meat, poultry and eggs, mother and baby and other gourmet fresh and general merchandise, covering all aspects of daily life, bringing consumers a consumer experience of "better price for high-end goods" and "better quality for mass goods".

Approaching the Spring Festival, the new store also launched a series of high-quality New Year goods in a timely manner, including Chilean Cherry JJJ-class original box gift box, red strawberry family sharing package, Boston lobster, fresh Russian king crab and other high-quality fresh and good things, adding color to the reunion dinner of Guangzhou consumers.

Different from traditional supermarkets, as a gourmet fresh supermarket under JD.com, Qixian uses JD.com's global supply chain layout to expand the source of goods, bringing guangzhou consumers nearly 10,000 fresh products directly from the world's major source areas, such as Thai longan, Thai coconut green, and Chilean cherries.

At the same time, Qixian links a number of local high-quality sources, and launches localized products such as Red Heart Bale, Guifei Honey Jujube, Panyu White Heart Guava, Nansha Starfruit, Zengcheng Chicken Poop Fruit, Guangdong Deqing Emperor Mandarin, etc., to create a unique Lingnan characteristics of the commodity group.

More than 100 kinds of goods in the store give explosive prices, a variety of selected special product promotions, while Qixian also launched the Cherry Series, aquatic king crab Boston Lobster Base Shrimp Series, New Year Goods Festival Series, Warm Winter Talent Skin Care Series of various categories of activities, from January 14 to 20, to the store to spend more than 159 yuan to participate in the king crab smoking activities, as well as JJJ cherry, yellow swan eggs and other prizes, there are seven fresh APP coupons full of 99 yuan minus 15 yuan and other forms of rich activities.

It is reported that the store's Beijing Tokyo Pavilion brings together more than 100 Beijing-made products such as Newland Milk, Jingdong Joint Orchid Flower Oil, Jingzuo Jujube Sandwich Walnut, etc., of which the Jingdong Joint Orchid Flower Oil is a special customized version of Jingdong, and the price is only equivalent to 30% of the market price.

It is worth mentioning that the new store is also equipped with an independent and complete mother and baby area. At present, the Mother and Baby Zone has nearly 400 kinds of maternal and infant products, including all products such as maternal and infant milk powder, diapers, complementary foods, washing and care, etc., to meet the one-stop shopping needs of bao moms and fathers.

It is understood that Jingdong Qixian is constantly accelerating the speed of nationwide expansion of stores, Guangzhou, as an important fulcrum of the Seven Fresh Greater Bay Area strategy, has 65 stores in 13 cities across the country, and has opened five stores in Guangzhou Tianhe District, Panyu District, Liwan District, Yuexiu District and Haizhu District. Qixian plans to use 5 to 7 years to enter the first camp of China's chain retail industry and become the most trustworthy omni-channel retail leader.

【Author】 Zhao Binghui

【Source】 Southern Press Media Group South + client

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