Anti-Harassment (DND) number of "Cloud Classroom"

Driven by relevant global regulations, such as the EU GDPR, the US CCPA, and the recent implementation of the Personal Information Protection Law in the mainland, privacy compliance has gradually become an important driving force for enterprise data security construction and governance. From the original extensive marketing to data-driven marketing, itself is also a kind of refined operation; and the legalization of data compliance will further strengthen the refined operation strategy of enterprises, and the work of marketing will become more and more detailed, which will also be a long-term core competitiveness of enterprises in the future.

In the process of enterprise marketing, the rational use of the "anti-harassment" number is an important part of the enterprise to achieve refined operation and management. However, at present, enterprises often encounter the following problems:

• The anti-harassment list function is enabled, why can't the user receive the verification code SMS sent?
• Users want to lift the anti-harassment, why can't the SMS platform accept it, how to solve it?
• What should I do if I unsubscribe from sending an international marketing SMS and the verification and notification SMS category cannot be received?
• Is there an alternative solution to the failure to send international SMS due to anti-harassment numbers? ......

This issue of "Cloud Little Classroom" will answer questions about the "anti-harassment" number for you.

1. What is an anti-harassment number?

Based on some specific behavior of the user or operator, the user's mobile phone number is added to a class list by the operator of the corresponding country, resulting in the inability to receive specific TEXT messages. This kind of list is generally called the anti-harassment list or the do not disturb list or even the blacklist in China, while the foreign general name is DND, that is, Do not disturb.

Regarding the formation of anti-harassment numbers, there are different causes at home and abroad. In China, it is mostly due to user complaints, user unsubscribes, abnormal numbers, etc., while internationally it is mostly limited by local laws and policies.

domestic:

• User complaints: After the user complains to the operator by phone or SMS, the number is blocked by the operator, affecting the reception of the port SMS in the later stage.
• User unsubscribe: The user replies to the unsubscribe message in the SMS, and the mobile phone number will be blocked by the operator, resulting in the SMS not being obtained.
• Abnormal numbers: users whose accounts have been cancelled or not cancelled for three months; users who have maliciously overdue payments, such as maliciously defrauding international information platform phone bill users, maliciously defrauding off-site roaming phone bill users, etc.; users identified by the public security organs who are suspected of criminal acts such as SMS fraud, fraud, and pyramid schemes.

Among them, for user unsubscribe, it generally does not affect the user to receive important information such as verification codes, more is to block marketing advertisements; and if the number is abnormal and causes it to be added to the operator's anti-harassment list, it will generally affect the normal reception of all types of SMS.

international:

• United Kingdom, France: The content of the SMS issued will be automatically added to the word "STOPxxxx" by the operator, and the user can reply to the random digital short code behind STOP to unsubscribe from the SMS, so that the operator can join the DND list.
• India: Mobile phone users are given the ability to allow merchants to send themselves marketing text messages and to opt out of receiving text messages in any case.
• Philippines, Singapore: The default is that all users are marketing DND, and commercial and promotional content can only be sent to subscribers with explicit permission from subscribers.

2. What is the use of managing anti-harassment numbers?

The period of brutal growth of the Internet has passed, and "user communication" has become the core of competition in the "Internet + era". The management of the anti-harassment list of enterprises is of great significance for establishing corporate brand image, ensuring business safety and compliance, reducing marketing costs, and understanding user intentions.

• Enterprise management of anti-harassment numbers can prevent excessive and frequent harassment of users, ensure business security and compliance to a certain extent, and establish a good brand image
• By managing your anti-harassment numbers in advance, you can reduce the marketing costs of inadvertently targeting users
• To a certain extent, enterprises can understand the customer's intentions through the anti-harassment restrictions set by the user

And the release and implementation of the "Individual Protection Law", in a way, actually forced all participants in the field of digital marketing to begin to pay more and more attention to user experience, respect for users' choices, and pay more and more attention to personalized marketing. For example, in India, the Telecommunications Regulatory Authority of India (TRAI) created an NDNC filter, the main purpose of creating NDNC is to prevent marketing text messages and marketing calls from disturbing users, and added a specific category to launch the DND (Do Not Disturb) service, that is, users can opt out of promotional text messages of specific industry categories during the process of setting up anti-harassment.

3. How do I lift the Restrictions on the Anti-Harassment List?

• If the user has a clear intention to receive the SMS, the enterprise can contact the third-party SMS platform, and the platform will contact the operator to cancel it.
• In the case that the platform cannot handle it, the enterprise can guide the user to contact the corresponding operator on its own and lift the anti-harassment list according to the guidance of the manual customer service.

• Enterprises can check whether the number is a DND number through the number status website provided by the local gateway, and try to avoid placing DND numbers to reduce business losses.
• If it is a verification code SMS, the enterprise can use the cloud slice voice verification code service to guide the customer to complete the verification through voice playback when the customer cannot receive the SMS.
• If it is a marketing SMS, the general global operator will have a certain limit on the sending time, and the probability of being intercepted will be relatively small in the time period from 9 am to 9 pm local time.
• If the user has a clear intention to receive the SMS, contact the user to change the DND service configuration. But in some countries, such as Nigeria: only end users can request to remove their number from DND registration, message filtering is based on content and not sender ID, DND subscribers are only allowed to transact and OTP messages, if subscribers want to receive all other types of messages (bulk, notifications, etc.), they will need to call the operator to deactivate Do Not Disturb.
• Different overseas users have different communication habits. Enterprises need to reach users through multiple channels and links according to local conditions: enterprises can supplement THEM with SMS notifications through multiple social channels, or make full use of multiple channels for combined marketing through a combination of SMS and email marketing.

Under the background of continuous strengthening of regulatory supervision, enterprises must take the initiative to build compliance, combine their own business scenarios and risks, implement systematic data governance and construction, and combine security needs to implement a series of enterprise personalized marketing strategies in the whole life cycle of data.

Based on the customer's management needs for anti-harassment numbers, Yunpi provides an account anti-harassment list management system, which supports the classification and management of the anti-harassment list according to the sub-account and SMS type. At the same time, in order to reduce the trouble caused by excessive SMS bombardment to end users, thereby reducing user complaints about the brand, Yundi strongly recommends that you enable the anti-bombing management function in the background of Yundi, and set different frequency limits for verification code SMS and batch notifications/marketing of the same content. In order to ensure that the SMS marketing content of overseas enterprises complies with local laws and policies, Yunpi also provides an international SMS uplink unsubscription program, and the user's unsubscribe data is automatically imported into the account anti-harassment list management system to facilitate subsequent unified management. Not only that, Cloud Can also provide customers with a series of free consulting services for local marketing content management specifications.

At present, Yunfang has obtained internationally recognized data security, cloud security, privacy protection, information security and other related certification qualifications, with reference to the international mature standard system, to build and operate a series of security compliance systems, with mature data security compliance services, has assisted a number of enterprises to build data security compliance platforms, optimize digital marketing push mechanism. In the future, Cloud Will continue to think from the enterprise application scenario, start from the platform thinking, and do a wider range of one-stop enterprise services to meet the needs of enterprises in terms of security compliance and personalized marketing.