Since the end of 2021, a new round of epidemics has emerged in Xi'an, Henan, Tianjin, Beijing and other places, and in order to reduce the risk of transmission, many places have put forward the call for "local New Year". At a press conference held in Shanghai on December 8, the Municipal Health Commission reminded the general public to do a good job in personal protection as much as possible and not to leave Shanghai unless necessary. The meeting of the leading group for the prevention and control of the new crown pneumonia epidemic in Beijing stressed that it is necessary to guide citizens to go out of Beijing for the New Year and not to leave Beijing unnecessarily, and proposed to do a good job in ensuring the service of the festival in Beijing.
For the catering industry, the local New Year is both an opportunity and a challenge. The increase in passenger flow means that the demand for holiday catering, Chinese New Year's Eve meals and so on has increased. In order to serve consumers in situ for the New Year, many merchants have prepared in advance, continued to operate during the Spring Festival, and supported the ensuing peak demand during the Spring Festival with the help of a third-party stable supply chain system.
In order to help catering merchants to be able to buy with peace of mind during the New Year, Meituan's catering supply chain platform Fast Donkey Purchase Mall launched the "Spring Festival does not close" activity, providing catering merchants with "head order, next-day delivery", the fastest 7-hour delivery to the store of catering supply chain services, covering dozens of cities across the country, providing procurement convenience for catering merchants who still insist on business during the Spring Festival, and ensuring that catering merchants continue to supply ingredients for 365 days.
The picture shows the purchase of meituan's fast donkey to launch the Spring Festival without closing
The "Chinese New Year's Eve meal" has been booked before March, and the merchants are stocking in a stable and orderly manner
It is reported that this is the fourth consecutive year that Meituan Fast Donkey has launched the "Spring Festival no closing" service for catering merchants. From January 28 to February 7 this year (the 26th of the Waxing Moon to the seventh day of the first lunar month), the business hours of the Fast Donkey Purchase Mall will be adjusted to 00:00-21:00, and will be restored to 00:00-23:00 from February 8, ensuring that the majority of catering merchants can purchase online on a daily basis and on demand during the festival.
Jingwei Zhai, small hanging pear soup, etc. are the old Beijing food chain, the reporter learned during the visit that 3 months in advance, with authentic home-style taste and close to the people's price, the Chinese New Year's Eve "Chinese New Year's Eve rice" of more than a dozen chain stores under these catering enterprises has long been fully booked. "In view of the peak of the Spring Festival passenger flow, the demand for fresh ingredients such as chicken, duck, fish, meat and shrimp in the store has also further increased. How to ensure the stability and adequacy of the supply of such 'just needed' ingredients during the Spring Festival is the top priority. Mr. Zhao, who has been in charge of the procurement of ingredients in Jingweizhai for more than ten years, said: "In the Spring Festival of 2020, due to the sudden outbreak of the epidemic, a large number of ingredients were lost in the warehouse of Jingweizhai. Last year, we cooperated with Meituan's fast donkey purchase, which effectively improved the situation of hoarding. We in accordance with the store stocking needs of the unified collection order, every morning before 8 o'clock, filled with various types of ingredients of the fast donkey transport truck will be delivered to the main warehouse of Jingwei Zhai on time, and then transferred to the stores, according to the daily consumption of ingredients in each store, scientific and reasonable procurement. "Fast donkey purchase Spring Festival does not close, to ensure that catering businesses have sufficient ingredients at the same time, reduce the possible losses caused by hoarding, for the Beijing flavor of the Zhai to prepare for the Spring Festival, added enough confidence."
The picture shows the delivery staff of the catering supply chain platform delivering ingredients to the restaurant in the morning
The continuous supply of ingredients helps to prevent epidemics and ensure supply
In addition to providing procurement convenience for catering merchants under the normalization of epidemic prevention and control, Meituan Fast Donkey has also tried its best to ensure that merchants and institutions in cities with severe epidemics are also doing their best to ensure peace of mind. In Xi'an, since the first confirmed case was reported on December 9, meidu pie private dishes, a veteran restaurant that has been open for more than a decade, have been suspended from business, 15 employees have been stranded in the restaurant's dormitory, simply making box lunches, and waiters have delivered steaming meals to volunteers in nearby communities every day. "I make more than 300 box lunches every day, and in addition to free volunteers, nearby security guards, sanitation workers, some people will buy some box lunches to take home." Restaurant founder Zhou Bo said. "Whether this year's Spring Festival will open or not, we have to wait for the government's notice, but we will continue to do the box lunch." Fortunately, the meituan fast donkey purchase did not stop operating, as usual to supply ingredients, only to let the chef have dishes under the pot, providing a basic guarantee for the small shop to maintain operation. Nowadays, the catering industry in Xi'an is resuming business in an orderly manner, and Zhou Bo is also full of hope and confidence in the interview: "The small shop rekindles the fireworks, and I will let customers experience the happiness of 'three pounds of fat every festive season'." ”
Although the outbreak of the epidemic has caused many businesses to shut down, it has not affected the normal operation of many confinement centers and clubs in Xi'an. Due to the need for adequate nutrition every day during the confinement period of the mother, the confinement center has higher requirements for the quality and freshness of the ingredients. In order to ensure a stable supply of ingredients, the chain brand Xinyu Yuezi Club signed a supply agreement with Fast Donkey long before it opened. "Friends in our circle often discuss together, the supply of ingredients, everyone chooses the fast donkey, convenient and reliable." Zhu Jiale, head of the back kitchen of the Confinement Center, said. Knowing that the Donkey is not closing during the Spring Festival, Zhu Jiale is more at ease. Because the Confinement Club is open as usual during the Spring Festival, 6 meals a day are not left behind. Only if the supply can be provided, can we give these young families the safest protection.
Convenient purchase, safe delivery to help merchants "Spring Festival does not close"
The person in charge of the business related to the purchase of Meituan Fast Donkey said that as a one-stop catering supply chain platform, Fast Donkey has always adhered to the mission of "helping everyone eat better and live better". This year is the fourth consecutive year that Fast Donkey has launched the Spring Festival non-closing service guarantee, mainly in response to the government's epidemic prevention and control and the call for "local New Year", to provide procurement convenience for the majority of catering merchants and provide consumers with people's livelihood protection.
The picture shows that the catering supply chain platform will continue to guarantee supply during the Spring Festival
"Before the Spring Festival, through field research and visits, Fast Donkey learned that catering businesses are mainly facing many inconveniences such as offline farmers' market closing, reduced supply of goods, small manpower, and difficulties in purchasing outside during the festival. As an online platform, Fast Donkey actively allocates sources of goods, increases reserves in advance, and focuses on ensuring that the supply of people's livelihood commodities such as rice, flour, grain and oil, vegetables and fruits, meat, eggs and milk is sufficient and stable. The person in charge said that fast donkey for the majority of catering merchants, institutional customers, etc. to provide three aspects of the core services: one is to stay at home, home delivery, customers do not need to get up early every day to purchase ingredients, especially in the current special period, to avoid the trouble of personally to the market procurement and transportation; the second is a one-stop procurement channel, the current fast donkey mall has tens of thousands of SKUs in the country, can meet the food procurement needs of most merchants, and help them save nearly 2-3 hours of procurement time; third, the safety of ingredients, Each ingredient of the fast donkey platform has been checked by source manufacturers, suppliers and quality control layers, providing merchants with safe and secure raw materials, allowing users to purchase with confidence and consumers to eat with confidence.
In order to ensure the timely distribution of ingredients during the "Spring Festival without closing", the major cities of Fast Donkey maintain sufficient transportation capacity, and the city warehouse is handed over to the delivery driver at 4 a.m. to ensure the smooth dispatch of ingredients. At the same time, Fast Donkey has also taken comprehensive epidemic prevention and protection measures, the staff strictly wear masks, measure body temperature, wash their hands and disinfect, and comprehensively clean and disinfect vehicles, incubators, vegetable baskets and other utensils to ensure the safety of food distribution. At the same time, it also provides "non-face signing" contactless delivery, the user chooses the receipt method when placing an order, and the delivery driver will put the goods in the user's designated location to avoid the risks that face-to-face contact may bring, to ensure that each ingredient reaches the user's hands safely and smoothly, and becomes a delicacy on the table.