On January 18, 2022, Red Star Macalline Jinan Tianqiao Shopping Center was officially upgraded to "Red Star Macalline Shandong No. 1 Store". Xu Zhimin, Vice President of Red Star Macalline Home Furnishing Group and General Manager of Shandong Yingfa No.1 Center, presented an honorary store sign to Zhang Lei, General Manager of Shandong No. 1 Store. Since then, Red Star Macalline No. 1 Store will work with 31 other No. 1 store malls to form the first circulation channel of China's home furnishing, meeting the whole life cycle of home ecological consumption services from just-needed consumers to middle-class families to high-net-worth people, different age groups and different consumer groups!
(Shandong No. 1 store award ceremony)
On the day of the press conference, nearly 160 guests from the industry, including outstanding brands, distributors and media reporters from all over the province, witnessed this historic moment in Shandong No. 1 store.
(Speech by Xu Zhimin, Vice President of Red Star Macalline Home Furnishing Group and General Manager of Shandong Yingfa No.1 Center)
At the ceremony, Xu Zhimin, vice president of Red Star Macalline Home Furnishing Group and general manager of Shandong Yingfa No.1 Center, said: "Red Star Macalline will select the top shopping mall from all shopping malls in the country to land on the No. 1 store strategy. These No.1 stores will be distributed in major provincial capitals or developed prefecture-level markets. Different from other shopping malls in the company, The No. 1 store has the most 7 stores, including from the largest single volume, the most complete category, the best brand structure, to the widest radiation range, the widest customer base, the most high-end positioning, and finally constitute the strongest home ecology in China. ”
Specifically, the largest single volume means that the average monomer volume of each No. 1 store mall will reach more than 100,000 square meters; the most complete category means that each No. 1 store will build 9 theme pavilions, including intelligent electrical appliances life hall, imported international pavilion, design living room pavilion, etc.; the best brand structure means that the mainstream brand operating area of each No. 1 store accounts for more than 40%, the operating area of tide brands accounts for more than 15%, and the operating area of imported brands accounts for more than 8%; the radiation range is the widest. It means that The No. 1 store of Red Star Macalline will realize the sale of one store in the whole province, or even multiple provinces; the positioning of the highest-end means that each No. 1 store will be the collection center of the world's top brand factory flagship store and large stores, and can meet the one-stop purchase and consumption of high-net-worth people in each region; the widest customer base means that each No. 1 store will be in the brand layout of the mall, fully meeting the wide range of customer groups from just needs to local improvement to high-end consumption. In the highest-end home traffic ecology composed of 9 theme pavilions, in addition to the one-stop purchase of furniture, building materials and electrical appliances, there are also service brand empowerment, design support, etc. to form the most powerful home ecology in China.
(Zhang Lei, general manager of Red Star Macalline Shandong No. 1 store, explained the 2022 development plan)
After the release of the No. 1 store, Mr. Zhang Lei, general manager of the mall, summarized the theme of the festival "Yao" and "Win" in 2021, and made strategic planning for the development of 2022. The theme of the festival is "Yao" and "Win" as "I want to win!", and in 2021, it is mainly for the creation of two capabilities - with the product strength of nine theme pavilions, as well as the three-party marketing power of the factory end, the group end and the shopping mall end. In 2022, Shandong No. 1 Store will deeply operate 9 theme pavilions, aiming to help merchants operate, improve customer experience, integrate new retail and physical operations, and upgrade the home improvement and home furnishing integration industry. Reshaping the category and serving dealers and customers well, the future Shandong No. 1 store will be the preferred channel for high-end brands to enter the Shandong market, and it is also the best shopping mall for all high-end customers to choose shopping.
(Press Conference)
Shandong No. 1 store on the road of development is inseparable from the cooperation and support of dealers and brand owners, today's achievements have their trust and dedication, long-term union, years and years. In the upcoming end of 2021, the awards ceremony will push the press conference to a climax, the gold medal store manager, the best marketing brand, the zero complaint brand, the excellent service brand, the best sales brand, the cutting-edge dealer, the annual dealer One by one honors are presented, full of their hard work day and night, looking back on the past, grateful all the way, looking forward to the future, looking forward to continuing to walk together!
"Red Star Macalline Shandong No. 1 Store" conference was a complete success, not the end is a better start, look forward to China's home furnishing development in the No. 1 store era to become a shopping mall recognized by all home furnishing brands, for more consumers to meet the diversified needs, enhance the Taste of Home Life of the Chinese.