Pinko brand officially settled in the Dewu App, integrating avant-garde fashion into young trends

Recently, italian fashion brand PINKO officially settled in the Dewu App, and simultaneously released new products such as PINKO2022 spring and summer series bags, handbags and accessories on the Dewu App. The new Spring/Summer 2022 collection released simultaneously on the Dewu App awakens the warmth of the cold winter with beautiful colors, and the bold design is more in line with the strength, independence and elegance of modern women. The use of denim and woven elements highlights the sporty spirit of the brand's new season, as well as the brand's concept of being stylish and avant-garde in any occasion.

According to the report of the Italian Federation of Industrialists, the Chinese market has become an emerging market with potential in the Italian fashion industry. Among them, the rapidly rising young consumer market has attracted global fashion brands to increase their layout. The highly digital characteristics of the Chinese market, as well as the consumption trend of Chinese young people pursuing personality, quality and paying attention to emotional value, have allowed more and more international fashion brands to establish closer ties with consumers with high-quality goods and innovative services that conform to young people's values with the help of the young online front represented by the Dewu App.

Born in Italy in the late 1980s, PINKO boldly expresses and responds to the fashion needs of independent, strong and sexy women through its unique style choices. The core values of the PINKO brand revolve around quality and innovation, and with its stylish product range, it highlights the current smell and eclectic fashion style of contemporary women, so that women around the world can find themselves. Through the strict selection mechanism and the innovative service of "first identify and then ship", the App has precipitated a large number of young people who pursue quality life and understand the trend the most, and the high-quality fashion products that can be bought on the Dewu App have long been deeply rooted in the minds of young people. This coincides with the pursuit of quality standards by international brands.

With the "Love Bag" becoming popular in the Chinese market, PINKO has completely conveyed the brand value through products, aroused the spiritual resonance of young people, and helped young people to flaunt themselves. In the eyes of international brands, young people on the App have distinct personalities, self-confidence and independence, and have a positive attitude towards the future, and fashion can help them express themselves, which makes them more inclined to pay for the brand ideas they recognize. Pandora Pandora, which was recently officially announced to be stationed in the Dewu App, has won the love of young consumers by expounding the story of "self-presentation and expression" through personalized products. After moving in, the Pandora brand also deepened its interaction with young users in the Dewu App community to further convey the value of the penetrating brand.

Not only that, but there are more international brands that launch personalized products that young people love on the Dewu App. This year's Tanabata, some international big names in addition to bags, ready-to-wear, but also developed keychains, ribbons, bow ties and other festive accessories, so that young people can show their personal style, highlight the aesthetic personality. Nowadays, more and more international brands choose to reach official cooperation with dewu App, and based on the young insight of Dewu App, transform the brand value into new products that conform to the emotional value and personality expression of young people, and launch on the Dewu App to establish a new emotional link with Young People in China.