Recently, I accidentally got a documentary by a friend of my side, Amway, and after watching it, I had to admire the protagonist in the film and couldn't help but watch it again.
So, what is the main point of the film?
"The Crocodile in the Yangtze River" takes a look at Ma Yun's entrepreneurial growth history
The narrator of the documentary is Ma's expatriate partner.
From the perspective of a bystander and partner, he recorded Ma Yun's entrepreneurial growth experience from 1995 to 2008. Introducing Jack Ma and his Alibaba, we can see the growth of an ordinary entrepreneur with a dream, control the overall situation, lead the direction, and overcome all difficulties.

The image comes from the Internet
Ma Yun is simply a natural speaker, leader, salesman, and every time he speaks, he is extremely influential, even a little brainwashed. With a long-term vision and a keen sense of smell, he founded China's Yellow Pages and Alibaba, saw the situation clearly, knew how to create the future, and he was proud and confident.
Ma Yun's success cannot be copied, and the times have given Ali luck, standing at the absolutely powerful outlet, withstanding the pressure of SARS, eBay and so on.
It can be said that Jack Ma is the soul of Alibaba. On his path to success, opportunities and insights, efforts and strategies are indispensable. He realized all the ideas of his early years and set a trend.
Some people say that this documentary inspires chicken blood, I don't think there is any way to judge it, even if it is chicken blood, it is a fact, and it is enough to inspire a large number of people.
It gives us an in-depth understanding of the origin of Alibaba, and lets us see the efforts and hardships behind the unlimited scenery of Papa Ma. The record may not be complete, but it is not easy to achieve the record of nearly a decade.
He said: It doesn't matter if I fail, someone will always succeed.
Today is cruel, tomorrow is cruel, the day after tomorrow is beautiful, but most people die tomorrow night.
How Ali is today, we will not comment, how Ma Yun is today, we have no way of knowing. But from Ali's first decade we can learn a lot of dry goods.
- The goal is clear
1) Alibaba, established in 1999, is based on international sites, not domestic sites.
In 1999, when the Internet had just entered the Chinese market, most people did not know what the Internet was, and it was indeed far-sighted to propose such a goal.
2) Adhere to the customer first, employee second, investor third
3) Serve tens of millions of small and medium-sized enterprises, create 100 million jobs, and provide services for 1 billion people around the world.
- Dare to shine your sword and face the challenge
1) Benchmark eBay
Taobao was born in 2003 during the SARS period, once launched, and then went to war with eBay, which was the world's hottest Internet company at that time, with annual revenue of more than 40 billion US dollars, with 150 million users, accounting for 90% of the Chinese market, and Taobao is just a newly established company.
2) Yahoo China acquisition questioned
Alibaba's comprehensive acquisition of Yahoo China faces two major problems, one is the integration of the team, and the other is that Yahoo China is involved in some scandals.
- Opportunities are left to those who are prepared
1) The birth of Taobao
During the period of SARS, Ali deployed a mysterious army to study in the place where the eighteen arhats gathered that year, so that Taobao came into being.
2) Ali's pre-preparation is 6 to 7 months
Ali began systematic planning in March 1999 and did not officially debut until October, the so-called "sesame open door".
- Altruistic thinking
1) Taobao insists on not charging for 3 years, and after 3 years it is free for 3 years
It's also the magic weapon to beat eBay.