Guangzhou is near many neighborhoods
There is a "big aunt money"
And every night after 7 o'clock
"Aunt Qian" will start selling the day's meat dishes at a discount
Sometimes cute walks by
You'll see a lot of people in the shop
But there have been media reports in recent days
Beijing's "Aunt Qian" is in trouble
Last month it was included in the list of abnormal operations
All stores are closed
All stores of Beijing "Big Aunt Qian" are temporarily closed
9 have been deregistered
According to media reports
It is located in Fengyi South Road, Fengtai District, Beijing
"Big Mama Qian" fresh food store
The three words "Aunt Qian" on the signboard are no longer visible
And the gates are locked
The facilities inside were also completely emptied
(Image source: CCTV Finance) (Source: CCTV Finance)
This store is located in the distance
The gate of Guang'an Kangxin Home Community is more than 20 meters
Nearby residents said the store opened last summer
Closed in December
At present, the shop has been repossessed by the landlord
Re-leasing is in progress
Nearby residents said
It has a lot of employees and can't make any money
Wages may be enough
There are seven or eight waiters when there are many
(Source: CCTV Finance)
The national enterprise credit information publicity system displays
Beijing "Qian Dama" Fresh Food Chain Co., Ltd
Established on July 15, 2020
December 6, 2021
It is included in the list of abnormal operations
Sky eye check show
Beijing "Qian Dama" fresh food chain Co., Ltd
All 12 stores are currently closed
Nine of these stores were cancelled
Some franchisees said
To be honest it doesn't make money because our gross margin is too low
Its marketing approach is still suitable for the South
The North is still cautious
This Nissin model is too depleted
Until then
Meng Mengda also wrote
Shanghai "Aunt Qian" related situation
Related Reading
Aunt Qian was exposed by CCTV! Someone loses 500,000 a year?
Official Response:
Underestimated the difficulty of the Beijing market
On the morning of January 19
Aunt Qian issued an official statement
Respond to Aunt Qian's Beijing area adjustment and closure of stores
Aunt Qian said she underestimated the difficulty of the Beijing market
It is also an underestimation of the high rent rent in the Beijing market
The operating pressure on the enterprise
"Aunt Qian" Group was founded in Guangzhou in 2012
Mainly engaged in vegetables, aquatic products, fruits,
More than 500 varieties of meat, eggs and milk
As of last July
The total number of stores nationwide exceeds 3,500
The proportion of franchisees is about 90%
"Aunt Qian" has been illegal for false publicity and price violations
He was fined 500,000 yuan
There have also been media reports
Guangzhou Qian Dama E-commerce Co., Ltd
Due to false publicity, the price is illegal
After investigation
"Big Aunt Qian Select Mall" platform display
of product price information, promotional information,
There are multiple violations in product sales information
"Aunt Qian" sells goods on the shelves of the mall
"Guangken peanut oil 5L/barrel
Display price information is "¥89.99¥168"
"German Combach 304 stainless steel honeycomb frying pan"
Show price information is "¥200¥499"
There are also several items marked with dashed prices
The platform does not indicate the meaning of the crossed price on the product page
After querying the background sales data
None of the products have been sold at the above underline price
The crossed price that "Big Aunt Qian" displays on the product sales page
It is easy for consumers to think that it is the original price of the product
Crossed price versus actual sales price
It is easy for consumers to be mistaken
Commodity prices have a large preferential range
And eventually the deal was brokered
There are also "Big Aunt Qian" sold on the shelves of the mall
None of the discounted items displayed indicates the discount promotion period
And no discount basis is indicated
Finally, "Big Aunt Qian" above the behavior
Violation of relevant laws and regulations
Law enforcement agencies ordered them to stop the illegal acts
The fine was 500,000 yuan
Today's topic
Have moms and friends ever been to "Big Money Mom" to buy things?
What do you think of their goods?
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