In order to create a strong cognition of the sukiyaki category in the regional market, under the premise of forming a large brand sense of large-scale development, it is also necessary to create "brand image", "clear selling points", "scene characteristics", and "efficient operation". From the brand strategy and product selling points of the brand mind, to the single-store mentality and marketing mentality, systematic upgrading, focusing on young and affordable sukiyaki category chain brands.
This is your last moment in the dark buddies.
In the presence [Raku-Tama This 馆],
We will join you in revealing the light behind the wanderings.
Maybe it's all been painful for you before,
The time has come to awaken the spirit of joy,
We have to swallow our saliva and give our all,
For the last pure land of our taste buds and souls.
【Boiling Soul これ館】 With the expectation of the soul of blood,
Pour out all your wisdom,
Constantly destroyed and reborn,
Boiling in a pot,
It is our sacrifice for your tribulations,
Raise your chopsticks and glass!
Your moments,
This is happening.
Focus on consumer cognition, narrow the business scope of the "self-service Japanese hot pot" category, focus on the "Suki-kuo" category, give consumers a clear brand recognition, based on consumers' expectations for the value of "beef" in Sukiyaki, with "Wagyu" as the main point of interest, enhance the brand's sense of value. Find content that can share fission from the consumption scene: let the brand's social circle layer launch the traffic of the consumer circle fission layer, and establish emotional resonance with consumers.
Brand set the tone
A pot into the soul of the current visual and terminal plasticity space is larger, in the color recognition can enlarge the strong color, strengthen the combination of font style and category image, expand the font size, expand the door, IP landing, to create super shelves, strengthen the experiential space, increase the brand experience link, in order to strengthen competitiveness.
Strong recognition is easy to extend
The prominent identification of brands and categories, the deepening and extension of core symbols, highlight the uniqueness and recognition of brands.
The use of resilient calligraphy expresses the brand's sense of enthusiasm. The brand name and category are clearly presented.
#自助畅吃寿喜锅, the joy is doubled super satisfied #
Combining the image of IP as a visual symbol, it meets the conditions that everyone can understand, and is related to the brand name, while echoing the brand tone, which is easy to convey.
There are themes to spread
Highlight the story line of the two-dimensional theme, so that the boring content can be readable and disseminated, and enhance the competitiveness of the brand.
Combining the brand's warm blood breath and the tonality of the Japanese food canteen, it is decorated with red and black as the main color, and is decorated with orange to meet consumer preferences.
#自助畅吃和牛肉, joy doubles over addiction #
Using a delicate and impactful manga style, the eight groups of "Boiling Souls" are expressed, further highlighting the sense of brand value.
Strong identification speaks of selling points
Highlight the design style of the second dimension and the Japanese, strengthen the ability to identify selling points, and clearly convey functions and selling points to customers.
Operational value system
#自助畅吃聚分享, the joy doubles with you and me #
Grafting the image of the hot-blooded "hero" as the cultural matrix to the cognitive resonance of consumers, combined with the image interpretation of the egg jun, to create their favorite IP.
Japanese craftsman's cooking culture - to create a pot into the soul of the "pot maker"
Apply the item
Space display
#超级货架 #
Clear classification, quick selection, and combination, clear function
Strong experience can be interactive
The scene should highlight the core concept of brand experience and become a social field for young people, while achieving market differentiation.
The space style is young and the strong sense of substitution has both the impact of Japanese culture and the interpretation of strong recognition. Among them, the scene will integrate a large number of brand IP to build a strong scene of "one pot into the soul".
The space style is bloody and young, full of passion and sense of substitution, which can easily bring people the feeling of "boiling soul". The simple and modern scene will integrate brand illustrations and IP to build a world view of "one pot into the soul".