"Charity Marriage" uses brand power to gather the warm current of love

□ Su Newspaper commentator Kim Gen

"Your love becomes someone else's business." Recently, in the WeChat circle of friends from time to time can see the news that so-and-so chip, its parent company actually went to the United States to list, a stone stirred up thousands of waves. Although some professionals immediately stood up and explained, saying that "selling insurance is the real means of profit for a certain parent company". But how can we really make the good deeds of thinking of the source of getting rich and helping the poor blossom in real life? Or to question people's hearts.

The good news is that in Suzhou and around us, there is this kind of pure public welfare and reliable charity brand - "Charity Marriage" activity. Since 2004, under the initiative of Gusu Evening News, the charitable forces from all walks of life have joined hands to water hope with love, let families in difficulty feel the warmth from society, and establish confidence and hope in life. 19 years of love and perseverance have borne fruitful fruits and helped more than 60 families out of difficulties. The day before yesterday, the "Charity Marriage" activity once again gathered the love of a group of entrepreneurs into a warm current of love, gave financial assistance to 100 families in temporary difficulties, and sent good wishes.

As a social undertaking, the purpose of doing good through charitable organizations is the mainstream orientation of modern society. Because only organized charity activities can transcend the limitations of traditional charity based on acquaintance society or "one-to-one", and can the love of all walks of life be gathered into a great social welfare undertaking in a more orderly manner.

"Loving kindness is called kindness, and doing a great job of helping the poor is called kindness", charity is a choice based on the brilliance of human nature. Therefore, in modern society, charity should become a way of life. Some scholars have pointed out that after the basic completion of industrialization, if a broad and sustained charity movement can arise in a country, the entire society will achieve stable transformation and upgrading. In recent years, from online education to free lunches, from charity sales to public welfare bookstores, more and more "micro-charity" has continuously enriched people's awareness of charity and interpreted the core values of "friendliness". This kind of concrete and micro charity is precisely where the true meaning and power of charity lies - charity needs not only the "strength of the rich", but also the "power of everyone"; charity is not a small number of people who do a lot, but everyone does even a little. The premise of all this is to make charity an intrinsic value choice of modern citizens, a daily life for each of us.

In recent years, philanthropy has made great progress, which is obvious to all: important progress has been made in the construction of systems related to the Charity Law; charitable organizations and charitable activities have begun to move toward standardization; citizens' modern awareness of charity has been significantly enhanced; the mobilization ability of charitable resources has been improved; and innovations in the field of charity have continued to emerge. Looking to the future, philanthropy will play an increasingly important role in rationally regulating income distribution, helping to build a social security system and modernizing social governance. Giving play to the role of the third distribution, improving the pattern of income and wealth distribution, improving the multi-level social security system, and building a social governance community in which everyone has responsibilities, everyone fulfills their responsibilities, and everyone enjoys, etc. These formulations objectively require that charity must make new breakthroughs in both quantity and quality. For example, philanthropy should not only be outstanding in raising funds and goods, but also in providing social public services.

In this regard, the "Charity Marriage" brand activity, the future can expand the charity space is still very large. Suzhou already has an increasingly rich material foundation and mass foundation for the development of charity, with the continuous improvement of the rule of law, the policy orientation is becoming more and more clear, as long as the correct development concept is established, and the development path suitable for the national conditions and market conditions is found, charity will certainly be able to develop rapidly and shoulder the responsibilities and missions entrusted by the new era. The "Charity Marriage" campaign has been running for 19 years. Many enterprises participate year after year, and they do not fall year after year, which in itself can explain the power of charity.

【Source: Suzhou Daily】

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